11 Scrum Metrics and Their Value to Scrum Teams

Published on: 28/11/2022 | Updated on: September 26, 2026

Which scrum metrics are usually seen? Scrum is pretty profitable for every type of business.

It is designed to help teams optimize their productivity and deliver value more rapidly.

Scrum has been shown to improve team performance, communication, and collaboration.

The benefits of Scrum are many and varied, but some of the most important benefits for companies include improved quality and predictability of releases, shorter development cycles, better customer satisfaction, and increased ROI.

In addition, Scrum can help reduce costs by reducing waste and rework. So on any occasion, the company needs to be clear with its scrum metrics and everything connected to it.

As it matters, down below we will introduce you to some of the needed scrum metrics and outline their importance for your company team too.

So, for those who are involved in different businesses, you need to hear the detailed information down below.

Scrum Metrics You Should Know About

As scrum is focused on providing value to the customer through early and continuous delivery of valuable software, scrum teams need clear metrics that they can use to measure progress and identify areas of improvement.

There are many benefits to having clear scrum metrics in place. The key benefit is achieving a valuable team that works to bring more satisfaction to customers.

Without clear metrics, it can be easy for teams to get sidetracked or lost in the details of a project. Second, well-defined metrics help provide transparency into the team’s process and progress.

This transparency can be invaluable for stakeholders who want to understand how their investment is being used or for managers who need visibility into areas that may need attention or improvement.

Here are some metrics you can use to get benefits from it.

Customer Satisfaction

This is vital for every business as its existence is dependent on customers’ attitudes to the company.

Is the customer satisfied or dislikes the services or products?

This determines everything for the company.

This metric determines if the customer will come back for the second purchase and will start word-of-mouth marketing because of satisfaction.

When employees see that their hard work is making customers happy, they are more likely to feel good about their jobs and be more productive overall.

Clear Goals

Scrum teams need to be able to move quickly and efficiently, and that can only happen if everyone is on the same page.

This is the key to achieving a clear understanding with your customer as well as with the company team.

In simple words, it means to have a clear vision of what is needed to do and what has been done.

Correct goals also determine the productivity and motivation of the company.

Without clear goals, scrum teams would likely find themselves spinning their wheels or going down rabbit holes.

NPS

NPS is a valuable scrum metric for several reasons. First, NPS provides a clear and concise way to measure customer satisfaction.

Second, NPS is easy to use and understand, making it an ideal metric for scrum teams.

Finally, NPS can be used to help identify areas of improvement for the team and organization.

Velocity Of The Company Team

Team velocity is a scrum metric that measures the amount of work a team can complete in a sprint.

This metric can be used to predict how much work the team can complete in future sprints and help identify areas where the team may need improvement.

Velocity is measured by tracking the number of story points completed in each sprint.

Story points are a measure of complexity, with more complex tasks having more points.

Velocity should not be confused with speed, which is measured in hours or days.

Constant Improvement

There are a number of benefits to using constant improvement as a scrum metric.

First of all, this is the main metric to find out if the team is motivated enough and shows progress.

Second, it encourages team members to identify and address areas where they can improve their performance.

Finally, it promotes collaboration and knowledge sharing within the team, as team members work together to find ways to improve their work processes.

ROI

The use of ROI as a scrum metric can be very beneficial for scrum teams. It can help provide valuable insights into the effectiveness of their work and how it impacts the bottom line.

For sure, it works as a motivator for the scrum team to increase productivity and the speed of achieving the main goals.

Team Satisfaction

There are many reasons why companies use team satisfaction as one of their scrum metrics.

For one, it is a great way to gauge how well the team is working together and if they are happy with their current roles.

Secondly, it can help identify any areas where the team may be struggling and needing additional support.

Finally, by tracking team satisfaction over time, companies can ensure that they are constantly improving the way they work and that their employees are happy with their jobs.

Turnover

It can help identify whether or not employees are happy with their current position and if they are considering leaving the company.

Second, employee turnover can also help identify which departments or teams may be having difficulty retaining employees.

Companies also can use this information to improve future aspects, especially probable retention rates.

Finally, employee turnover is a good indicator of overall company morale.

Capital Redeployment

Capital redeployment is a scrum metric that is used to track the value of work that has been completed by a scrum team.

It is a common metric because it allows teams to see how much value they are delivering and whether or not they are meeting their goals.

Capital redeployment can be used as a way to motivate teams and help them stay on track.

Sprint Burndown

This is one of the most important scrum metrics because it allows companies to track their progress and ensure that they are on track to meet their goals.

By tracking the number of items that are completed each day, companies can identify any potential problems early on and make adjustments as needed.

This metric is also helpful in identifying which team members are not pulling their weight, as it is easy to see who is not completing their assigned tasks.

Actual VS Planned

Comparison between real and planned tasks is considered an effective scrum metric that also brings value to scrum teams.

More specifically it is all about knowing progress and finding out what is needed to achieve the company’s goals.

So again, we are going back to the connection to the first metric we described.

Also, it is notable that this metric is especially important for scrum team leaders which are responsible for progress and solving problematic issues.

Why These Metrics Matter To Scrum Teams

There are many values that can bring clear and relevant scrum metrics to scrum teams.

First, these metrics can help identify areas where the team may be struggling and need improvement.

Second, they can provide valuable data that can be used to make decisions about how to improve the team’s performance.

Finally, they can help build trust between team members and stakeholders by providing transparency into the team’s progress and challenges.

If a company has set the wrong scrum metrics which are not valuable for teams, it can cause negative results in several ways.

The main result can be discouragement which can cause additional difficulties.

Second, it can create tension and conflict between team members as they compete for the limited resources that are available.

Finally, it can hinder the company’s ability to make accurate decisions about how to allocate its resources, leading to inefficient use of time and money.

There are a few ways in which a company can increase its profits or engagement with customers as well as on the market if scrum metrics are used well and are valuable.

First, scrum can help reduce costs by optimizing processes and eliminating waste.

Also, as we outlined, scrum is needed to improve customer satisfaction.

Finally, scrum can help increase market share by allowing for more agile product development and faster time-to-market for new products or features.

All of these benefits come from using scrum effectively and valuing the metrics that it provides.

When done correctly, implementing Scrum can have many benefits for both the organization itself as well increasing shareholder value.

In order to maximize these potential benefits, it is important to use scrum metrics wisely and place emphasis on those which will create the most value for your company.

There are many examples of successful companies which effectively used scrum metrics to bring more value to their team and develop their businesses as well.

However, two stand out as the best examples. First, there is Amazon.

This is the company that also caused wide use of the scrum concept. Their main strategy was detailed tracking data and practical use of it.

This allowed them to ship products faster and with fewer defects.

Their successful scrum metrics played a huge role in ongoing success.

Second, there is Google. However, what sets Google apart is that they not only use data from its own company but from other companies as well.

They perfectly know how to balance the focus between team and customer satisfaction and are successful in both aspects.