Traditional marketing is nowhere near as popular as it once was because consumers spend the majority of their time online.
Advertising in newspapers, magazines, television and radio do not provide the same reach as digital marketing.
If you want your traffic website to get the attention that it deserves, you will need to put together an effective digital first marketing strategy. Keep reading to find out how.
Get a Website
If you don’t have a website, now is the time to get one. Without one, you lock yourself out of a lot of the digital marking available.
There are plenty of businesses that operate without a website, but guess what? Which business do you think the consumer takes more seriously?
The one with the website! Why? First, they can get more information about your company, and second it lets them know that you are not just some fly by night person who is going to take their money and run.
Having a website is great, but there are several things that will make or break it:
- Navigation: A website that is difficult to navigate will have a high bounce rate. In other words, if visitors have got to fight to find what they’re looking for, they’ll bounce right out and on to the next!
- Visually Appealing: An ugly looking website is worse than bad navigation. Unfortunately, we live in a fickle world, and when people don’t like the way things look; they keep looking until they find what they like.
- Content: Website content should be engaging and informative. People don’t have the time to spend scrolling though masses of content to find what they’re looking for. Ditch the essay, get straight to the point, and let potential visitors know you can provide exactly what they need.
Social media is the GOAT of digital marketing. Like a website, if your business doesn’t have a social media profile, you are losing out on huge potential revenue.
First of all, social media platforms have around 3.6 billion active users per day. Research suggests that approximately 80% of the United States population have a profile on at least one social media site.
Not only are your potential customers on social media, they check their pages several times per day.
Basically, your target audience doesn’t come to you; you have to go to them.
As great as social media is, it’s important that you know how to navigate it, or you will just get lost in the sea of businesses just like yours selling the same products.
One of the many benefits of social media is that you get to engage with your audience, you can ask questions, run polls and make videos.
Your audience can get to know you and you can get to know your audience. In this way, you can give them exactly what they need.
Social media marketing also gives you the opportunity to boost awareness about your brand.
You can use social media platforms to tell the story behind your company and give your audience a lot more relevant information and content.
Finally, social media gives you the opportunity to connect with people worldwide.
Instagram, Facebook and Twitter are global platforms, if you are interested in expanding your business and getting the attention of customers in different countries, social media is the way to do so.
Research suggests that approximately 25% of consumers make their purchase decisions based on something they read on a blog post.
A lot of companies don’t like blogging because they think its a waste of time.
But if it’s done right, if your posts are engaging, provide relevant information, and they are easy to find, you can gain a lot of business from your blog posts.
Additionally, a blog gives people the opportunity to share information about your company.
There are share buttons on blog posts, and if a reader finds what they’ve read helpful, they will share it with friends and family members, further helping to promote awareness about your brand and attract potential customers.
Also, having a blog that contains the right keywords will boost your rankings on search engines such as Google, Bing and Yahoo.
Your blog is on your website, so if search engine optimisation has been done right, you will dramatically improve your chances of potential customers finding your blog post and website when they type in the relevant keywords.
Pay Per Click
One of the major benefits of pay-per click advertising is that it’s cost effective.
With traditional advertising, you pay an upfront fee with no guarantee that anyone is going to pay attention to your advert.
You don’t have this problem with pay per click; because the only time you pay is when someone clicks on your advert.
The fact that someone has clicked on the advert means that they have shown some interest in your product or service.
Pay per click is even more effective when you’ve fine tuned your target audience so that what they need is staring at them every time they log onto the internet.
Know Your Target Audience
The beautiful thing about digital marketing is that you can’t get it wrong. With traditional marketing it’s hit or miss, everyone reads newspapers, magazines, watches TV and listens to the radio.
When you advertise on these outlets, you do so hoping that people from your target audience will see your adverts.
On the other hand, with digital marketing, you are guaranteed to get your products and services in front of the people who are most likely to become customers.
Therefore, if you haven’t done so already, work out exactly who your target audience is.
The advertising industry is transforming at breakneck speed and if you want your business to have a competitive advantage and stay ahead of the game, you will need to invest in a top-notch digital first marketing strategy.
You will probably need to increase your budget to do this, but it will give your business the upper hand and boost your profit margins.