Startups need effective marketing to thrive now than ever. Having an incredible idea is not enough; knowing how to get the word out to the right people is also important. While marketing strategies for startups can be tricky, we have identified 8 proven hacks you can implement in your strategy for free and get the desired results. You can do the work yourself to save costs or work with a startup marketing agency to make things easier. Read on to learn about the marketing strategies for startups.
1. Referral Programs
Referrals are the simplest marketing strategy for startups. Despite its simplicity, referrals are effective and work according to expectations. Advertising doesn’t guarantee results every time. Sometimes, it is better to develop a system that makes your customers your marketers.
Research has shown that potential clients are 4x more likely to choose a product if the recommendation comes from someone they know. This means people trust personal recommendations over digital ads or endorsements. For startups, a referral program can help save money while delivering results.
You can easily set up a referral program with most e-commerce solutions. But you must structure it the right way. Start by accessing your potential audience. Understand what they want – do they prefer a discount on their subscriptions, the addition of extra features, or a cash reward for referring new customers?
The answer to these questions will determine how you structure your referral program. Note that your customers are the main target of any referral program and not you.
2. Email Marketing
Email marketing is often overlooked when it comes to marketing, but it is one of the most cost-efficient marketing strategies any startup can adopt. According to some sources, email marketing offers an ROI of up to 400% when properly executed.
The size doesn’t really matter when it comes to an email marketing list. Instead, ensure that your list comprises quality leads, preferably those you curated personally. This, combined with a steady stream of valuable and relevant email blasts, will deliver an impressive return on the time and money invested.
Use email tools like Hive and Mailchimp. You can link them to your eCommerce and advertising platforms to automate audience analysis and tracking without missing out on the excellent email services at low costs.
3. News Features and Press Releases
The local media can play an essential role in your marketing efforts. You can give your brand much-needed exposure on the right platforms and channels by engaging with journalists, sending emails, and releasing press releases. This also offers some quality inbound links to help your marketing.
Start by identifying and emailing journalists and creating quality press releases to be published in the right publications. This helps to build healthy relationships with their audience gradually. The more value you offer through these channels, the better your chances of convincing your target audience.
4. Content Marketing
Content marketing is one of the most important marketing strategies for startups. There are many forms of content marketing. However, they are all almost free. All you have to do is invest your time to create excellent content and push it to your target audience through the right channels.
The first step in a content marketing strategy for startups is to manage an on-site blog, where relevant content is added regularly to keep readers informed and entertained. The content should be practical, easy to understand, and searchable.
Moving on, take the gospel to social media. LinkedIn and Instagram are good places to showcase products, answer questions, and engage with your audience periodically. Come up with visual content that showcases your products practically.
Note that running a successful content marketing strategy as a startup requires consistency. It doesn’t matter how many times you can post in a week; just ensure you are consistent. Create a schedule and follow it. When your audience is convinced of your consistency, it becomes easier to take action when they are ready.
Search Engine Optimization (SEO) is another essential part of your startup marketing strategy. You can introduce it into your content marketing campaigns to achieve the maximum results.
In simple terms, SEO is all about identifying the right low competition keywords and using them in your blog posts and website content to improve visibility. You can find these keywords using dedicated online tools like Ubersuggest and Moz’s Keyword Explorer.
You can also use Rankmath and Ubersuggest to identify any structural changes, assess the quality of content, and pick potential backlinks to your domain. These gradual improvements to your content and site will help grow your traffic.
Although it requires a lot of time and effort, the results of a properly implemented SEO strategy are worth it.
6. Social Media
A startup must have business profiles on major social media platforms – Instagram, Twitter, and Facebook, where they share content the audience finds enjoyable. Asides from putting out relevant content, there must be consistency and promptness.
The audience tends to look out for brands that genuinely care about their needs. So, provide prompt answers to questions, post regularly, and engage with your audience to ensure a balance between entertainment and value.
7. Community Building
If you are offering a niche product, social media and online forums like Quora and Reddit can help build a strong community. When you engage your audience on these platforms, contribute to threads, and reach out to individuals who need help, you are gradually building your community. You may also offer discounts and deals to interested consumers.
Doing all of these portrays you as a caring and knowledgeable brand. Your unbiased opinions on issues can help build your reputation while getting to know more about your audience. The best part? You are not spending much to get this invaluable exposure.
8. Personal Branding
Personal branding is important in startup marketing. Promoting yourself and your expertise through the right channels, including blogs and social media, can offer you a different source of traffic and interest.
While you build your brand with the other strategies mentioned above, you can complement your startup marketing efforts by showcasing the people behind the brand in an attractive way to consumers.
When your target audience trusts the people behind the brand, you can leverage that to dish out relevant content that brings in new leads, all for free. Hope these marketing strategies for startups will lead your business to success.