Why marketing campaign automation is important in this technological era? As your business grows, you will need to adopt new methods and practices to improve efficiency that will help you accomplish more. In the current competitive markets, it takes a village to keep up with the customers’ demands to ensure that they leave as happy clients.
That said, not every business can afford to hire an entire marketing department. Even if you can, some tasks are handled better by machines rather than by humans. Automation is one such method that was designed to streamline your marketing processes. It can not only provide you with a hands-free experience, but it can also save you tons of time and resources.
If your business has still not adopted automation for your marketing needs, here are 8 reasons that will convince you to take swift action.
8 reasons to implement marketing campaign automation
1. Reduced Time
The ultimate aim of automation is the optimization of marketing campaigns. And perhaps, its most crucial benefit is that it drastically reduces the hours spent on devising the strategy and its implementation.
For instance, take the case of email marketing. It will take you hours to personalize them, enter the ids manually and send them. On the other hand, an email marketing tool can come in extremely handy while performing such repetitive and tedious tasks. This way, you can spend your time on other tasks that deserve more of your attention.
2. Reduced Costs
When done right, automating your marketing campaigns can help you limit your expenses as well. In most cases, small business owners work with limited resources to grow their business.
Taking advantage of automated lead nurturing and acquiring campaigns can help you reach more people without having to invest in additional resources. Moreover, today’s marketing tools also allow you to identify and define the appropriate target audiences. This way, you will not have to waste your efforts trying to reach out to unresponsive leads – consequently helping you save more money.
3. Better Return on Investment
Whichever way you look at it, paying for an automation tool will cost you much less than hiring a full-time marketing department for your business. These programs are equipped to cater to all phases of a sales tunnel – including lead generation, nurturing, cross-sells, up-sells, follow-ups, and In a nutshell, a proper market campaigning automation tool can do the work of dedicated marketing employees on your behalf. By setting up lead nurturing automation, you will be able to compete with the sales departments of large-scale businesses. It can ultimately help you increase revenue and achieve better ROI.
4. Reliable and Qualified Data Collection
Let us consider an example to better explain this point. When a potential customer signs up on your site, typically, there are several actions that follow this. This includes:
- Welcome emails
- Getting started with your business
- Offers and discounts
- Abandoned cart emails
- Milestone emails such as birthday and joining date
This way, you can gather more information regarding their personal preference based on click-through rates, site visits, and more. Moreover, did you know that triggered emails have higher click-through rates than routine newsletters?
Triggering these emails is virtually impossible when done manually. This is mainly because these are based on the customer’s behavior and their actions.
Now, if you are using an automated marketing campaign, from the moment a potential customer subscribes – everything else will be automated. All you have to do is design the email templates and landing pages – the rest will be carried out automatically by the tool. You do not have to worry about follow-ups or missing a valuable customer due to the lack of initiative from your site.
5. Multi-channel Marketing
Marketing automation is not exclusive to email campaigns alone. In fact, today, social media marketing automation can play a significant role in the success of your business.
More importantly, you will be able to execute all these campaigns across multiple channels and work them together hand-in-hand. Today’s marketing tools will allow you to reach audiences across all these platforms with just a few clicks.
6. Test your Campaigns
A few years ago, marketers had to rely entirely on surveys and studies to get their data. However, A/B testing has made it possible to run a marketing strategy once or twice to see how it would pan out in the real world before adopting it for your business.
Nowadays, marketing automation tools can help you run A/B tests for every campaign and at every stage of the process. This will help you make changes to the strategy as necessary so that you can generate maximum returns with improved efficiency.
7. Boost Customer Engagement with Up-sells and Cross-sells
As you know, many a time – a customer might browse your website and leave without buying any products. How can you manually track what a customer is searching for and promoting the products that are related to their search?
With marketing automation, you can do these by simply setting the triggers. You will also be able to decide when and how you want to promote these products or entice them with attractive offers. Over time, this can help to bring more sales and improve your customer lifetime value.
8. Better Personalized Services
All in all, these reasons point out the fact that you can offer personalized services to your clients. In doing so, you will be able to identify ways you can associate with them, help improve your business and increase your customer retention. You will also be able to gather more data from multiple channels to continuously update your marketing information.
Above all, all these steps will be automated with minimal human intervention. Whether you are publishing a new blog, launching a new product, or promoting a sales campaign, the right marketing campaign automation tool can do all the heavy lifting for you. There will be no room for human error or missed opportunities.
In summary, marketing automation software can undoubtedly be a beneficial asset to your business. The only thing is you will have to invest some time in finding the right tool for your business’s requirements. In the process, you will be able to yield better returns, as well as efficiency in your marketing efforts.
About Author Jillian Woods is an essay writer working with renowned educational platforms. In her free time, she likes to keep herself updated about marketing strategies, and works as a contributor to multiple websites. She also likes to read and dabble with paint whenever she gets a chance.