If you want to increase the visibility of your website, ranking high on the search engine results pages is essential. The higher you rank, the easier it is for people to find you. Higher ranking increases your authority as well, making it more likely that people will click on your page. In order to rank at the top of the search results, optimizing your website is crucial. Getting free backlinks for your site is important. An important factor in SEO is link building.
Here are a few strategies for building free backlinks to improve your website’s SEO
Guest blogging, or guest posting, is providing free content for another website in exchange for a backlink to your site. It’s been a popular practice for quite a while, providing a win for both you as well as for the website you’re contributing to.
The other website gets great content to post for free, and you get a quality backlink. If you’re not sure where to start, research “target site” + guest post and similar search terms.
This can provide you with some information about how to guest blog for your target site. In most cases, all you’ll have to do is read their guidelines, fill out a form, and submit it with your post. It’s important that you provide high-quality content that’s relevant to the industry and provides readers with valuable, helpful information. Done well, guest blogging can be a great tool to establish yourself as an authority in your industry as well.
Get Listed in Directories
If you’re running a local business, then you’ll want to look into local backlinking. This will provide you with quality backlinks and you’ll also draw extra traffic from individuals who do local searches. First, make sure that you’ve created a Google My Business listing.
This provides information such as your name, address, and phone number (NAP), as well as your hours of operation and what type of business you are. You should then seek out other directories to get listed in. Good places to start include Yelp, Bing Local, and the Yellow Pages.
You can then seek out local and niche directories to get listed in. Make sure that your NAP is exactly the same for every directory you submit your information to. This consistency is essential for your rankings and allows search engines to verify your business.
Visual content is out-performing written content. Infographics make up a large portion of shared content on the internet. The reason why infographics are so popular is that they allow readers to scan an image to get the information they need rather than having to read an article.
They’re a big time-saver, which people really like. Other bloggers like to clip images from infographics to post on their own websites. This means that you’ll get backlinks for every person who uses the infographic you create.
Skyscraping is a link building tactic that involves finding information that’s already out there and making it better. The key here is quality. You can’t just take an article that already exists and makes it longer. Adding more words doesn’t necessarily equal better.
If you want to use this link building technique, take a look at the article you’re skyscraping and ask yourself questions about it. What questions are left after you’re done the reading? Are there parts of the article or instructions that are difficult to understand? Make sure that the content you create is original. You don’t want to get flagged for plagiarism.
Resource Page Link Building
Resource pages are links to sites that provide additional great information on a given topic. They might even be links to pages that you personally use for reference for your information. You can then contact the owner of the website to find out if they’ll be willing to provide a link to your site.
Let them know that you find their information valuable and that you have your own information on similar topics. Don’t forget to provide links for them to view. If they find the information to their liking, and they think it will be a good addition to their site, they’ll most likely be willing to give you the link.
Broken Link Building
Broken link building is a way to build links by adding value to someone else’s website. Look for websites in your industry that have plenty of outbound links. Next, find out if any of those outbound links are broken. If you find any, email the website owner and let them know. Then let them know that you believe your content will be a great replacement. Don’t forget to provide links for them to view. If they find the information to their liking, and they think it will be a good addition to their site, they’ll most likely be willing to give you the link. To help you better understand what a resource link building process entails, check out this post explaining how to get such links step-by-step.
You need to look into broken links. See, there are a lot of links that you have to your website already. And you must know as a website owner that a lot of the pages on your website are removed or changed in some sort of way.
So a lot of the URLs that existed for your website don’t exist anymore. It may be that some of the older backlinks that you got to your website are the URLs that are broken.
It means that these are links that lead to a 404 error page. It leads to nowhere. When people open these links, what happens is that a lot of people get disappointed from your website.
Likewise, it is not helping your search engine optimization at all. What you need to do is that you should reach out to any and all platforms who are linking to you on links that are broken.
If you are not sure what links are broken, you can use an online broken link checker. Then use some other tool to find out all the websites that have linked to you. See what links are overlapping and you will know exactly which people to contact.
If they have back linked to you previously, they have a working relationship with you. Most people should be more than willing to accommodate this request of yours.
Link building is an effective tool for improving your ranking on search results pages. More backlinks from quality sources give you more power. It is important to remember though that link building is not an instant process. With time and effort, and a few of these strategies, you’ll see an increase in traffic and a jump in your ranking.
Search for Related Platform
One of the easiest ways to build backlinks if you own a website that is well known is to simply search for platforms that are mentioning you but not linking to you.
What this means is that imagine that you have an online jewellery store. Suppose that someone purchased a necklace from you. They go ahead and share a review of that necklace on their blog.
However, they did not add a link to your website. Now definitely the mention of your necklace helped more people learn about your brand but it did not help you with ranking better on search engines.
Go ahead and reach out to people who are doing this for your brand. Leave them an email or message. We are confident that these people will be very much willing to help you out by linking to you.
Be Consistent In your Approach
See, link building is a slow process. This is because it is not just the number of links that are important but also the quality of them. Links coming from important resources help your rankings.
Now it may be that you are getting great quality links per month but they are limited in number. Let us say that you are getting 2 links. But you also need to focus on quantity. You can use a backlink creator here. These are tools that are available online for free that work with social bookmarking websites.
Social bookmarking websites are basically websites that are directories of websites that are working in different niches. If you use a backlink maker, what it will do is that it will automatically add you to multiple social bookmarking websites at once. You will get 10 – 20 links in seconds.
This is an easy way that is also very tempting but remember that this will not help you with your search engine rankings if you don’t have quality backlinks.
Search engine optimization is all about quality over quantity. However, backlink creator can be useful if used properly. This means that you can use a little bit of it time to time.
Now just enter your website’s link on the backlink creator and the tool will do the rest of the job for you. The websites where your links are added will be listed down as the backlinks are created.
Link building campaign is definitely still one of the most important things to do while you’re doing SEO on your website. There are tons of advanced link building strategies that you can implement on you and get quality organic traffic and better rankings. Click here to read more about it.
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