There is a very common question is seen here and there, how much to charge for lead generation? Most new service providers ask the question like how much should I charge for lead generation? The lead generation service charge may vary depending on service type and service volume. If you are willing to charge for lead generation, then you have to know how much to charge?

We will answer the question of how much to charge for lead generation. Before we jump into that part of the discussion, let’s take a look at some basic information about this lead generation.

What is Lead Generation?

This is one of the most viral questions by new service providers and business owners who are looking for a lead generation solution to generate more revenue. Lead generation is a generic term that can be used in various contexts.

But simply lead generation is a strategy to find potential customers and convert them into a real business relationship. At the initial stage of marketing, you collect relevant information about your target audience and create a pool of qualified leads.

With this, you can increase sales in that segment and get a new clients base for your business. Lead generation is the cornerstone of any marketing campaign which helps you definitely increase your sales.

Now let us know, how do you charge lead generation? What are the different ways of charging the leads? Lead generation charge can be charged per lead, can be charged on a monthly basis, or can be charged on a yearly basis. But there is one to one business deal for lead generation service which also happens in many cases.

So, how to charge for lead generation? The lead generation service charge settles from 1% to 10%, sometimes more. There are many companies that offer 50% to 75% revenue to their affiliate marketers for each lead. But generally, depending on the product price and selling frequency, you can charge your client from 1% to 10% of the product price for each lead.

What is meant by cost per lead?

Cost per lead is the full form of CPL which is the online advertising pricing model. Sometimes CPL calls as Online Lead Generation. Generally, we can say, CPL is the cost paid by the advertiser for a successful sell or lead. But do not mix up CPL with CPA. CPA is a different term.

How much should you charge a company for a lead generation?

What do lead generation companies charge for referrals? If you are having a long-term lead generation service deal with a company, you can offer a minimal charge as 1% to 5% of the product price for each lead. As the deal is for a long-term partnership or a permanent deal, you have to settle down the deal at a nominal cost. Basically, as per market price service providers charges around $15 to $30 for each 100 leads. This rate is good enough for both seller and buyer.

How do companies charge for lead generation events?

Different companies have different policies of charge for lead generation events. Generally, there are two types of charging methods: charge based on participation and charge based on successful conversion. Both methods have their own benefits.

You pay the lead generation company an upfront fee and it guarantees to produce x number of leads for you in return. So, if there are no leads generated from the events, you don’t need to pay; this is Charge based on participation.

On other hand, a charge based on successful conversion is a combination of the two. You pay based on the number of conversions, which is a sum of your top-line revenue and the charge per lead.

How much does outsourced lead generation cost?

Generally outsourced lead generation cost depends on the number of leads and their level of qualification. This doesn’t mean that you will have to pay more for higher quality leads, or that you will need to pay more as the volume of your outbound lead generation campaign increases.

In fact, many outsource providers incentivize larger volumes of leads with lower pricing. To verify the fact, you can drive a survey on some lead generation providers with a question like, How do you charge clients for leads?

What is a lead generation strategy?

Among many lead generation strategies, the most powerful lead generation strategy can happen in just 4 steps:

  1. Make the list of targeted companies and individuals relevant to your business/niche.
  2. Design and start an email marketing campaign that is very attractive to take action which is appealing and includes helpful information.
  3. Implement a call-to-action strategy in your email marketing campaign
  4. Create a complementary marketing campaign with helpful information (advice, hosting contest, live support) on social media facebook, twitter etc.

What is a good cost per lead B2B?

There is no fixed scale of cost per lead B2B. Actually cost per lead depends on the industry.

For instance, travel and tourism lead costs can be from $30 to $190, Telecom lead costs from $20 to $65, retail lead costs from $25 to $50, Non-profits lead costs from $15 to $45, Media & publishing $20 to $200, Marketing agency $20 to $175, IT industry $40 to $375, Industry & manufacturing $30 to $240, Healthcare $35 to $285, Financial industry $40 to $275, Education industry $30 to $70, Consumer products $25 to $185, Business and service industry $40 to $225 approximately.

You can have an average idea of the cost per lead in each sector.

What does lead management mean?

Lead management is a term that means the process of collecting and managing lead information. This can include all the details that you collect from each lead to a database, managing contact details with your other leads and so on. In this digital era, there is plenty of lead management software available for lead management.

What is B2B lead management mean?

B2B lead management also expresses the same thing as lead management. The difference is B2B lead management requires more importance with more sensitive data collection and management.

Why is lead management important?

Nowadays, many business owners are interested in lead generation to increase sales. When the leads are more, the business owner is serious about their business, it’s very important to accurately manage leads data.

The business owner needs to know how many leads are open and how many are closed. Knowing how many leads are currently open is a great way to decide on what to do next for your business. In addition, if you know the number of closed leads, you can get feedback from your customers.

Maintaining proper lead management is vital to any business that wants to grow. Not only must the data be accurate but it must also be relevant.

What are lead management systems?

Lead management systems are tools that help salespeople and marketers manage leads. Lead management systems can help track a salesperson’s activity with individual prospects, including the number of emails sent, calls made, and meetings set up.

Sales representatives use this information to assess their productivity, as well as to make adjustments for moving forward. What is lead management system in CRM? Is lead management part of CRM? Yes, most lead management systems are integrated into the CRM system to add extra layers of automation.

What are the four major stages of lead management?

What are four main stages in lead management process? Here are the stages:

1. Lead generation – Attract and develop new leads

2. Qualification

3. Conversion – Convincing a prospect to buy the product or service

4. Sales follow-up

Lead management software

Lead management software is a set of tools that tracks a company’s sales leads and helps follow up on leads in the best possible way. Sales managers use lead management software to organize and prioritize leads, while representatives use it to track sales calls and leads from start to finish.

A lead management software mostly helps for getting insights on where a lead came from, who is working on it, the status of the lead, whether it’s an inbound or outbound lead and what was the result. The software helps sales representatives to stay organized, track their progress and close more deals.

The software makes sales reps and managers become more productive. What is lead tracking software? Lead management software is also called lead tracking software.




1. How much does slideshare charge for their lead generation?

PRO membership of SlideShare starts at only $19/month to improve the SlideShare lead generation campaign. It gives thorough analytics.

2. Can you make money with lead generation?

Definitely, you can outsource your client online, or you can work for a lead generation company.

3. What does a lead management software do?

A lead management software helps for getting insights on where a lead came from, who is working on it, the status of the lead, whether it’s an inbound or outbound lead and what was the result. It’s a complete solution for lead management.

4. How do you build a lead management system?

Following the below steps you can build a lead management system:
a. Define goal
b. Start from establishing a baseline
c. Analysis of the customer’s needs and preferences
d. Starting implementation of the lead management system
e. develop content criteria
f. Map content according to sales cycle
g. Develop an editorial strategy with calendar
h. Refine the plan for more targeted communication
I. Mesure the result

5. What is the best way to manage leads?

– Definitely, a lead management software is the best way to manage leads perfectly.

6. Which tool creates best quality leads?

It’s tough to pick one tool. There are many good tools in the market, for instance, Salesforce Sales Cloud, Mailchimp, Pipedrive, Hubspot marketing hub etc.

7. How do you organize leads in Excel?

Microsoft Excel is powerful enough software to organize leads. Just you have to know the process of lead generation and lead management, you can easily organize leads in excel.

Belayet Hossain

I’m a tech enthusiast, entrepreneur, digital marketer and professional blogger equipped with skills in Digital Marketing, SEO, SEM, SMM, and lead generation. My objective is to simplify technology for you through detailed guides and reviews. I discovered WordPress while setting up my first business site and instantly became enamored. When not crafting websites, making content, or helping clients enhance their online ventures, I usually take care of my health and spend time with family, and explore the world. Connect with me on Facebook, Twitter, Linkedin or read my complete biography.