Last updated on January 21st, 2022 at 09:15 pm.
One of the hottest topics will discuss today is “How to make a Facebook post shareable?” It’s just unimaginable to talk about content distribution without mentioning Facebook. Facebook is a growing social media platform that still reigns in delivering shareable content. It’s what individuals and businesses use to share ideas and engage with their audience.
But at times, Facebook restrictions can limit communication. It’s common to hear people ask why they cannot share a post they like from a Facebook page. Often, such issues occur because the privacy settings are limited to a specific group. Or there are restrictions if you are trying to use it for outside services like a Facebook cheating app, that allows preventing marital affairs. Even if you are using specific types of files. But there are solutions for these problems, you just have to understand the nature of the issue.
To better understand how to change the settings, we’ll discuss how to make a Facebook post shareable in 2020. We will also take a close look at the aspects and strategies that increase engagement and encourage sharing.
How to Make a Facebook Post Shareable? A Definitive Guide
- 1 How to Make a New Facebook Post Shareable?
- 2 How to Make an Existing Post Shareable
- 3 How to Make a Facebook Post Shareable on a Desktop?
- 4 Guide on How to Make a Post Shareable on Facebook Marketplace?
- 5 Why Can’t People Share My Posts on Facebook?
- 6 How to Share a Post on Facebook with no Share Button?
- 7 Why Can’t my Friends Share My Posts on Facebook 2020?
- 8 Aspects of Shareable Facebook Posts
- 9 Informative Content
- 10 How to Make a Twitter Post Shareable on Facebook
- 11 How to Make a Pinterest Post Shareable on Facebook
- 12 How to Make an Instagram Post Shareable on Facebook?
- 13 How to Develop a Strategy for Shareable Facebook Posts?
- 14 Choose Your Content-Type
- 15 Optimize Your Page for Engagement
- 16 Analyze Results
- 17 Tips to Make Your Facebook Posts More Shareable
- 18 Conclusion
By default, your posts are set on Public. It’s standard that most of the posts you share can be viewed by anyone on Facebook. This is common practice with an exception of when the settings change.
In case your new Facebook posts are not shareable by everyone you want, it’s necessary to change your privacy settings. You can follow this step-by-step process to grant sharing rights to your preferred audience.
- Step 1 – Decide on the kind of content you want to share.
- Step 2 – Open your Facebook profile and click on “What’s on Your Mind” option and start typing your message or select a video or photo to share.
- Step 3 – Select your privacy settings and confirm if you want to share the post with the “Public”, “Friends”, other users, or make the post private to only you.
- Step 4 – Click on the “Post” option, and anyone on Facebook can now share your content.
- Step 1 – First, locate the post you want to edit.
- Step 2 – Click on the three dots at the top right-hand side of the post and select “Edit Post”.
- Step 3 – If the settings are set to “Friends”, change it to “Public” to make it shareable by a broader audience.
- Step 4 – Return to the previous page and confirm you have set the sharing to “Public”. If the settings are okay, your post is now shareable by anyone on Facebook.
- Step 1 – Login to your Facebook account using your internet browser.
- Step 2 – If you are updating settings from a previous post, select the three dots on the right-hand side to change privacy.
- Step 3 – For new posts, use the “What’s on Your Mind” option to upload images, videos, or add new text.
- Step 4 – Confirm who can view the content and make changes where necessary.
- Step 5 – Click on the “Save” button, and your content will be open for sharing by people who can view it.
Before sharing a post on Facebook Marketplace, you must first create a listing. You can easily create the listing by following the below steps.
- Go to Marketplace and check the upper right corner for the blue “Sell Something” button. Click the button to open the box that creates a listing.
- Enter the following info in the spaces provided:
- What are you selling?
- Add price
- Select a Category
- Describe your item (optional)
- Add photos
- Click “Post”, and your list is available in Marketplace.
Once your listing is done, you can make the post shareable in the Marketplace. Here’s how you can do it in five simple steps:
- Step 1 – Go to your News Feed and click on Marketplace
- Step 2 – Select the item you want to share.
- Step 3 – Tap the “Share” button at the bottom of the item
- Step 4 – Choose where you want to share the post. You can find for option as “Share Linking”, “Copy Link”, or “Share on a Friend’s Timeline”.
- Step 5 – Click “Share”, and your listing is now available on the other pages.
Every Facebook member has six areas they can share a post. They can share the content on;
a) Their story
b) Their timeline
c) Their friends’ timeline
d) Pages they are admin
e) Groups they are a member
f) Send posts as a message
If, after posting content, people cannot share it, it means that there’s an issue with your privacy settings. If you want the public to view and share your content, check your settings and change it to “Public”.
It’s possible to share a Facebook post even without a share button. For most such posts, it’s likely that the owners didn’t include the share option, therefore limiting the sharing capacities. It’s also likely that it’s a private group that does not support sharing.
For such posts, here’s how you can make the posts shareable without making them public.
- Step 1 – Check on the top right corner of your Facebook page and click on the pull-down menu.
- Step 2 – Find the “Save Post” option and click on it.
- Step 3 – Go to your Profile. Open the “Settings and Privacy” tab and click on “Activity Log” to retrieve saved posts.
- Step 4 – Trace your post and click on it
- Step 5 – Open the drop-down menu to reveal the share button. By clicking on the Share button, your post will appear on your timeline.
Whether or not your friends can share your posts depends on your privacy settings. If you allow for the sharing of your posts, your friends can view the button and share content. But if sharing is set on “Only Me”, you limit how much your friends can see and distribute.
People like informative content. It’s for this reason that any Facebook post with practical tips gets better views and shares. For example, at the beginning of the pandemic, everyone was searching for information on the symptoms of the virus. Most of the posts on COVID-19 received many shares, both In-app and on other social media platforms.
As we continue dealing with the virus, information about the second wave and the reopening of economies are drawing lots of shares. That’s why it’s said that for Facebook posts to be shareable, you need to understand your audience’s pains. It’s important to know the issues they are dealing with and conversationally share practical tips.
If possible, go through page comments to see the frequently asked questions. Develop content that addresses the problem and offers a solution. Offer value, and this will trigger people to click the share button.
Visuals have a way of drawing attention. If you were to compare a Facebook post with an image and one without, you’ll discover they get varying shares. A post with pictures has a visual appeal that encourages people to click.
Although including long texts on your page may be necessary at times, lengthy words are confusing and distract the reader from your message.
To engage your page visitors throughout your content, you can also include images, short paragraphs, and different fonts. You can add subheadings, bullet points, and lists to make the content more scannable. Better still, have videos to make the content interesting to share.
Has Social Validation
Often, people share content for social validation. They will come up with ideologies and share them on Facebook so others can approve of their opinions. It may be for the simple reason of massaging their ego or creating a following, but social validation plays a massive role in shareable content.
So, how can you use social validation to create shareable content?
First, you must include share buttons on your posts. You must learn how to change share settings on Facebook posts, so your post is visible to the public.
If you are sharing content in a group or Marketplace, you can also try sharing the same content on your personal profile. By sharing on your profile, followers will be encouraged to follow your steps and share in other places.
If you want to engage people on a human level, you must create entertaining content. It’s a fact that most of the viral videos on Facebook are exciting and funny.
But at times, entertaining content does not have to trigger happy feelings. It can arouse anger and sadness and still encourage sharing.
If you have been wondering how to make a Facebook post shareable in 2020, consider content that expels joy, happiness, frustration, and anxiety in your audience.
Engage Like-minded People
It’s not easy to find like-minded people in real life. On our path to greatness, it’s likely that you’ll find a person you share an interest or two but differ on many other beliefs. With our busy lifestyles, it’s challenging to create face-to-face interactions that define our causes.
But thanks to Facebook, finding people with similar interests is now easy. You can quickly build a community that helps spread your interests across the world.
While interacting with like-minded people, you also push for discussions that attract people who have an interest in what you do. Such discussions help strengthen your network and generate more shares in your Facebook posts.
Promises Something in Return
While people like sharing engaging posts, they also like receiving rewards. A reward elicits excitement that pushes people to share the news with others. If you are in marketing, you’ll understand how a free ebook or product triggers more shares and sales in business.
But at times, the information about the rewards may originate from a different social media account. It may include the sharing of a tweet to Facebook or Pinterest. If you are thinking of sharing a Facebook post from another platform, here’s how you can do it.
Step 1 – Open your Twitter timeline and select the tweet you want to share.
Step 2 – Confirm you are checking the tweet from the actual page and not your feed.
Step 3 – Click on the share button and select “Copy Link to Tweet”.
Step 4 – Go to Facebook and start a new post.
Step 5 – Paste the Tweets link on your Facebook page.
Step 6 – Delete the tweets’ URL, change or add necessary details, and click “Post”.
Step 7 – Enable the share buttons by changing privacy settings so your audience can distribute the content.
Note: When the user deletes the tweet, it will stop appearing on your Facebook page. Also, if the tweet is made private, only those allowed to view it can access the content.
Step 1 – Login to Pinterest, move over to your profile name, and select “Settings”.
Step 2 – Go to the “Account Settings” and after that select “Use your Facebook account to log in”.
Step 3 – Move back to the homepage of your account and select the pin you want to share.
Step 4 – Select the share button and click on the Facebook icon to send the file to Facebook.
Step 5 – Move over to Facebook, change the description, and click on “Post to Facebook”.
Step 6 – Follow the steps on how to make a Facebook post shareable to allow your followers to spread the content.
Note: You can share a Pinterest post without linking accounts. Simply copy the URL on the Pinterest page and paste it into a new Facebook post. An image and link will appear with details of the shared content.
Step 1 – Open your profile and select the post you want to share.
Step 2 – Click the three dots on the upper right corner to open share options.
Step 3 – Confirm where you want to share the file and choose Facebook
Step 5 – Click on the Share button, and your post will be available on Facebook.
Step 6 – Move over to Facebook and change the description to match your Facebook audience.
Step 7 – Confirm that the Facebook share button is active so followers can share your post.
Note: Linked social media accounts do not allow for the scheduling of posts. If you want to schedule Instagram posts on Facebook, consider sharing the posts directly through a URL or Embed Code.
As you learn ways of making Facebook posts shareable, it’s also essential to develop a content creation strategy. A content strategy will define your goals, so you know why, when, and how to create shareable content.
Here, we will discuss ways to build a robust strategy, so people interact more with your posts.
Define Your Goals
The first step to creating shareable Facebook posts is defining your goals. You need to know where you stand and where you want your posts to reach in the future. If, for example, your business is looking to increase page followers, include this in your plans.
Since your plan is to increase Facebook shares, here is how you can state your goals:
“To increase our post sharing to “X” number each month, we can share “Y” posts for “A” days a week for the next “B” months.”
From this example, you can conclude that the goal is S.M.A.R.T. It is specific, measurable, attainable, realistic, and time-specific. For individuals and businesses, S.M.A.R.T goals help you track your progress. This way, you can know when there are issues with your posts or Facebook features.
Research Your Audience
Different people join Facebook for varying reasons. While some are specific on growing their brands, others are looking for entertainment. Others go to Facebook to boost their egos and will only share posts with particular beliefs.
It’s for this reason that knowing your audience determines who shares your content. Understanding your audience determines the content you create and the timing of your posts. If, for example, most of your audience lives on a different continent, you need to adjust the tone and posting period of your posts.
Information about demographics will also dictate your success in shareable posts. Make sure you know the age, gender, and geographical location of most of your followers.
Engage your Audience
Facebook is built for social connections. It encourages people to share ideas, receive feedback, and build communities. It’s through these communities that the information you post is communicated to a broader audience.
For such communities to thrive, you need to engage the audience. You can increase engagement by creating chats and discussions around your area of interest. Better still, consider creating a Facebook group for like-minded individuals.
You can also make use of the Facebook messenger bot to deliver instant replies. Another option would be to work with a social media management company to increase your Facebook engagement.
Choose Your Content-Type
The aspects of shareable Facebook posts will determine the kind of content you create. If your audience consists of young, fun-loving people, then your content should focus on entertainment. In such a case, sharing flyers about an upcoming party will encourage more shares than basic Facebook text.
If you are in the corporate business, then content-mix yields better results. You can share custom images for your brand to improve visibility. Another option would be sharing infographics so you can explain complex topics with ease.
If you also run a website, consider including the links on Facebook every time you have a new blog. A point to remember, however, is that the websites should be well-built and structured to engage your audience. Consider interactive builders like the WordPress web design that is simple to navigate. Your aim should be a web design that displays your social media icons in an easy-to-access location.
You can also include your email subscription links to boost your lists. Better still, ensure that your posts educate, inform, and entertain your audience. Remember that even the most serious business needs a little bit of fun to engage its audience.
Finally, be consistent. Consider having a content calendar that ensures a constant flow of posts on your Facebook page. Consistent content will encourage people to like, engage, and share your posts.
Optimize Your Page for Engagement
If you want more people to visit your page and interact with your content, you must optimize for success. Start by making your cover image attractive since it’s the first thing people see when visiting your page. If you are in business, make sure your cover image reflects what you do. You can create a logo and use it to identify and distinguish your brand.
If you have a blog, make sure you include it on your page. Consider having your contacts and work hours also available. You can also link to other social media channels to make your content more shareable.
Something else you might consider in your posts is hashtags. Hashtags are effective for including keywords in every post you create. This way, you become easily discoverable when someone searches for a page like yours.
Lastly, be responsive to your page. Be up-to-date with the latest trends in your field and remove outdated posts. Ensure that feedback is addressed in time and in the right manner. Remember that Facebook is all about engagement, and every post should be optimized for search engines.
You cannot tell if your Facebook posts are being shared unless you analyze your results. If you discover that only a few people are sharing your content after a few days of posting, then it means there’s an issue with your settings or information.
Luckily, Facebook Insights gives you a closer look at your analytics. It shows your engagement and all your Facebook likes. It also displays your reach and the posts that make people, unlike your page.
Facebook Insights also highlights what works and what doesn’t in your plans. It will help you redefine your goals so you can improve your content-sharing strategy. By creating S.M.A.R.T goals, analyzing your results, and making changes, you enhance your posts’ share rate.
- Ensure your privacy settings are correct
- Deliver consistent content, so people are inclined to visit your page and share posts.
- Pick the right time to post.
- Ask your social media followers to like your page and share your posts.
- Check for trending topics.
- Use attractive visuals
- Advertise your page so you can reach more people.
- Recommend your page to friends to drive more direct followers.
- Offer incentives to encourage shares.
There’s a lot to learn when it comes to making a Facebook post shareable. While learning how to change privacy settings may help at one time, knowing the aspects of a shareable post is also necessary. Every piece of information about your goals, timing, settings, and content determines how far and wide your content goes.