Today in this article we will discuss about 9 awesome online tools for digital marketers as well as for interns that will enhance the marketing strategies. They are:
- Google Trends
- Google Keyword Planner
- ChatGPT
- Rewording Tool (for making chatgpt content better)
- Paragraph Generator (for generating long & short human written paragraphs)
- Canva
- Grammarly
- Unsplash
- Background Remover
Introduction
It’s really important to stay up-to-date and be ahead of others as digital marketing is growing. Especially if you’re a digital marketing intern, you need the right tools to do your job well. Luckily, the internet has lots of useful tools that can help with different tasks, like making content, finding good keywords, designing stuff, and understanding how well your marketing is doing. In this article, we’ll talk about 9 of these online tools that every digital marketing intern should know about. These tools will not only make your work easier but also make you a better marketer.
List of Online Tools for Digital Marketers / Interns
The article presents a list of nine online tools that are beneficial for digital marketing interns. Each tool is introduced with a brief description and followed by an example of how it can be used in digital marketing.
1. Google Trends
Google Trends is one of the powerful and free online tools for digital marketers provided by Google that allows users to analyze the popularity and search interest of specific search terms and topics over time. It provides valuable insights into how people are searching for information on the internet. Here’s how Google Trends works and the benefits of using this tool:
How Google Trends Works
Search Data: Google Trends collects data from Google Search, the world’s most widely used search engine. It compiles information about the search queries people enter into Google.
Time Frame Selection: Users can specify a timeframe for their analysis, ranging from the past hour to several years. This allows for tracking search trends over various time periods.
Location Filters: Google Trends provides the option to filter data by geographic location, making it possible to analyze trends at the national, regional, or local level.
Related Queries and Topics: Google Trends also displays related queries and topics associated with the search term or topic you are exploring. This can help identify related areas of interest.
Visual Representation: The tool presents search data in a visual format, typically as line graphs. The y-axis represents search interest, while the x-axis represents time.
Relative Data: Google Trends provides relative data, not absolute numbers. This means it shows how a search term’s popularity compares to its peak popularity during the specified timeframe. This relative data helps in comparing trends across different search terms.
Benefits of Google Trends
Identifying Trending Topics: Google Trends helps users identify what topics or search terms are currently trending. This information is invaluable for content creation and marketing campaigns. For instance, businesses can change their content to match what’s popular at the moment. This can help more people see it and become interested in it.
Keyword Research: For SEO (Search Engine Optimization), Google Trends is a valuable tool for keyword research. It helps marketers understand which keywords are gaining or losing popularity over time, allowing them to optimize their content accordingly.
Content Strategy: By using Google Trends, you can come up with a strategy for your content that’s based on data. This makes it easier to create content that your desired audience will probably like.
Seasonal Insights: Google Trends can reveal seasonal trends and patterns. This is crucial for businesses that experience fluctuations in demand based on seasons or holidays.
Geographic Insights: The ability to filter by location provides geographic insights. For businesses targeting specific regions, this can be immensely useful in understanding local trends and preferences.
Competitor Analysis: You can compare the popularity of your brand or products with those of competitors. This can help you identify opportunities to gain a competitive edge.
2. Google Keyword Planner
Google Keyword Planner is one of the powerful and free online tools for digital marketers provided by Google as part of its Google Ads platform. It’s usually designed to help advertisers and digital marketers research and select the most effective keywords for their advertising campaigns. Here’s how it works and the benefits it offers:
How Google Keyword Planner Works
Keyword Research: The core function of Google Keyword Planner is keyword research. Users can enter a keyword or a list of keywords related to their product, service, or content. The tool then generates a list of related keywords and key phrases, along with data on their search volume.
Search Volume Data: For each keyword, Google Keyword Planner provides information on the average monthly search volume. This data helps users understand how often people are searching for those terms on Google.
Competition Level: The tool also indicates the level of competition for each keyword. This is really important for advertisers because it helps them figure out how tough it would be to compete for those keywords in Google Ads.
Keyword Ideas: In addition to the initial keywords entered, Google Keyword Planner suggests other relevant keywords and phrases that users might not have considered. These suggestions can be valuable for expanding keyword lists.
Filtering and Sorting: Users can filter and sort the keyword list based on various criteria such as search volume, competition, and relevance.
Benefits of Google Keyword Planner
Keyword Selection: It helps users identify the most relevant and high-performing keywords for their content or advertising campaigns. This is crucial for driving targeted traffic.
Budget Optimization: For advertisers, the tool provides insights into keyword competitiveness and estimated bid prices. This helps in optimizing ad budgets and bidding strategies.
Content Planning: Content marketers can use the tool to discover what topics and keywords are trending or have consistent search volume. This informs content creation strategies.
Data-Driven Decisions: Google Keyword Planner is backed by Google’s vast search data, providing reliable and accurate information for data-driven decision-making.
Competitive Analysis: Users can assess their competitors keywords and bid strategies, gaining a competitive edge in the digital landscape.
3. Chat GPT
ChatGPT is a language model developed by OpenAI, and it is part of the GPT (Generative Pre-trained Transformer) family of models. ChatGPT is designed for natural language understanding and generation, making it capable of processing and generating human-like text. It has a wide range of applications, from answering questions and providing information to engaging in conversations and generating creative content.
How ChatGPT Works
ChatGPT operates based on a deep learning architecture called a transformer. Here’s a simplified overview of how it works:
Pre-training: ChatGPT is initially pre-trained on a massive dataset containing a vast amount of text from the internet. During pre-training, the model learns the patterns, grammar, and context of human language. It becomes proficient at understanding the structure and meaning of text.
Fine-tuning: After pre-training, ChatGPT is fine-tuned on specific tasks or domains. Fine-tuning narrows down the model’s capabilities and helps it specialize in particular areas, such as answering questions, providing customer support, or generating creative content.
Token-Based Processing: ChatGPT processes text in chunks called tokens, which can be as short as one character or as long as one word. It reads text token by token and generates responses accordingly.
Contextual Understanding: ChatGPT maintains context during conversations. It understands the context of previous messages in a conversation and uses that context to generate relevant responses.
Probability Estimation: The model gives scores to different words or pieces of text to figure out which ones are the most likely to come next in a sentence. It then creates text by picking words based on these scores.
Benefits of ChatGPT
Natural Language Understanding: ChatGPT excels at understanding and generating human-like text, making it valuable for tasks that involve interacting with users or creating content.
Conversational AI: It can be used to build chatbots and virtual assistants that can hold natural conversations with users, answer questions, and provide assistance.
Content Generation: ChatGPT is useful for generating content for blogs, articles, and social media. It can help with brainstorming ideas and creating engaging text.
Language Translation: It can assist in language translation tasks, providing translations with improved accuracy.
Historical Data: Users can access historical data to see how keyword trends have changed over time. This can be useful for identifying seasonality in search behavior.
Filtering and Sorting: Users can filter and sort the keyword list based on various criteria such as search volume, competition, and relevance.
4. Rewording Tool
A Rewording Tool is a type of software or online tool designed to assist in paraphrasing or rephrasing text. Its primary function is to take an input text and provide an alternative version of that text while maintaining the original meaning. Here’s how it typically works and the benefits it offers:
How a Rewording Tool Works?
Input Text: You start by inputting the text that you want to reword into the tool. This can be any content, such as an article, blog post, essay, or even text generated by AI, like ChatGPT.
Algorithmic Processing: The rewording tool uses algorithms to analyze the structure and content of the input text. It identifies synonyms, sentence structures, and language patterns.
Paraphrasing: The tool then replaces words or phrases with synonyms or restructures sentences to create a new version of the text. It ensures that the overall meaning remains intact while presenting the content in a different way.
Output: The reworded text is generated as output, and you can often choose between various alternative versions. Some tools also provide options for adjusting the level of rewriting, from minor paraphrasing to more significant changes.
Benefits of Using a Rewording Tool
Plagiarism Prevention: One of the primary benefits of using a rewording tool is to avoid plagiarism. By creating a unique version of existing content, you reduce the risk of copying someone else’s work.
Content Variety: Rewording tools can be especially helpful for content creators who need to repurpose or reuse content in different contexts. It allows you to present the same information in various ways without duplicating it.
Enhanced Readability: These tools can improve the readability of text by providing alternative wording that may be clearer or more engaging to the reader.
Saving Time: Manually rephrasing content can be time-consuming. Rewording tools automate this process, saving you time and effort.
Language Improvement: For non-native speakers or writers looking to improve their language skills, rewording tools can provide alternative phrasings and vocabulary, aiding in language learning.
Content Optimization: You can use rewording tools to optimize content for SEO. By generating alternative versions of your content, you can target different keyword variations and expand your content’s reach.
5. Paragraph Generator
A paragraph generator is a software tool designed to automatically generate Text that makes sense and fits the topic. These tools are commonly used for a variety of purposes, including content creation, essay writing, summarization, and more. Here’s how a paragraph generator typically works and its benefits:
How a Paragraph Generator Works?
Input: The user provides an initial prompt or topic to the paragraph generator. This can be a brief description, a question, or a partial sentence that serves as the starting point for the generated paragraph.
Data Analysis: The generator analyzes the input and may also consider any additional parameters or requirements provided by the user. This analysis helps the tool understand the context and purpose of the paragraph.
Content Generation: The tool uses sophisticated algorithms, natural language processing (NLP) techniques, and sometimes machine learning models to generate coherent text. It selects words and phrases based on the input and context, arranging them into grammatically correct and logically structured sentences.
Review and Editing: Some paragraph generators offer the option to review and edit the generated text. Users can make adjustments, add or remove content, or simply accept the generated paragraph as is.
Output: The final output is a well-formed paragraph that addresses the user’s input and requirements. It’s typically ready to be used in a document, essay, blog post, or any other context where written content is needed.
Benefits of a Paragraph Generator
Time Efficiency: Paragraph generators can save a significant amount of time, especially for tasks that require producing multiple paragraphs of text quickly.
Enhanced Productivity: These tools can boost productivity by providing a starting point for further content development. Writers can use generated paragraphs as a foundation and then refine or expand upon them.
Consistency: Paragraph generators can help maintain consistency in writing style and tone, which is crucial for maintaining a uniform voice in documents or articles.
Content Ideas: They can serve as idea generators, helping users brainstorm or outline their thoughts on a topic.
Language Assistance: Paragraph generators can be valuable for individuals who are not native speakers of a language, as they produce grammatically correct content.
Varied Writing Styles: Some generators allow users to choose different writing styles or tones, making them versatile for various types of content.
Summarization: In addition to paragraph generation, some tools can summarize longer texts, simplifying complex information into concise paragraphs.
6. Canva
Canva is an online graphic design tool and one of the powerful and free online tools for digital marketers that simplifies the process of creating various visual content, including graphics, presentations, social media images, posters, infographics, and more. It is designed to be user-friendly and accessible, making it a popular choice for individuals and businesses with limited design experience.
How Canva Works?
User-Friendly Interface: Canva’s interface is easy to navigate. Users can access it through a web browser or a mobile app, making it accessible from various devices.
Templates: Canva provides a wide range of professionally designed templates for different purposes. Users can choose a template that suits their project, such as social media posts, flyers, business cards, or presentations.
Customization: Once you select a template, you can customize it to fit your specific needs. This includes changing text, colors, fonts, and adding images or elements.
Drag-and-Drop: Canva’s drag-and-drop interface allows users to add and rearrange elements on their canvas easily. You can upload your own images or choose from Canva’s extensive library of photos, illustrations, icons, and more.
Text and Typography: Canva offers a wide range of fonts and text styling options. You can create visually appealing text with various effects and formatting.
Collaboration: Canva supports collaborative work. Users can share their designs with team members or clients, allowing multiple people to work on a project simultaneously.
Export and Download: Once your design is complete, you can download it in various formats, including JPEG, PNG, PDF, and more, depending on your project’s requirements.
Benefits of Canva
Accessibility: Canva is accessible to users with varying levels of design expertise. It empowers individuals and small businesses to create professional-looking visuals without the need for graphic design skills.
Time Efficiency: Canva’s templates and user-friendly interface save time by eliminating the need to design graphics from scratch. This is especially beneficial for creating content for social media, marketing materials, or presentations.
Cost-Effective: Canva offers both free and premium versions. The free version provides a wide range of features, and the paid version (Canva Pro) offers additional assets and advanced features at a reasonable price.
Versatility: Canva can be used for a wide range of projects, from social media graphics to business cards, event posters, resumes, and more. It’s a versatile tool for various design needs.
Large Asset Library: Canva provides access to a vast library of stock photos, illustrations, icons, and templates, reducing the need to purchase or create these assets separately.
7. Grammarly
Grammarly is a popular online writing assistant tool that helps users improve their writing by offering real-time grammar and spelling checking, as well as suggestions for style, clarity, tone, and conciseness. It can be used in various contexts, including writing emails, documents, essays, social media posts, and more. Here’s how Grammarly works and the benefits it offers:
How Grammarly Works?
Real-time Writing Assistance: You can add Grammarly to your web browser, word processing software, and even mobile apps. As you write, it continuously analyzes your text for grammatical errors, spelling mistakes, punctuation issues, and style inconsistencies.
AI-Powered Suggestions: Grammarly uses artificial intelligence (AI) and natural language processing (NLP) algorithms to make context-aware suggestions. It understands the context of your writing and offers relevant recommendations to enhance your text.
User-Friendly Interface: The Grammarly interface is user-friendly. It highlights issues within your text and provides explanations for suggested corrections, making it easy for users to understand and learn from their mistakes.
Customization: Grammarly allows users to customise its suggestions based on their writing style and audience. For example, you can choose whether you’re writing for a formal or informal audience, and Grammarly will adjust its recommendations accordingly.
Plagiarism Checker: In addition to grammar and spelling checks, Grammarly offers a plagiarism checker feature, which can help users identify and avoid unintentional plagiarism by comparing their text against a vast database of online content.
Benefits of Using Grammarly
Improved Writing Quality: Grammarly helps users write error-free and polished content. It corrects common grammar and spelling mistakes, ensuring that your writing appears professional and well-crafted.
Enhanced Clarity and Style: The tool provides suggestions for improving sentence structure, word choice, and overall writing style. It helps users communicate their ideas more clearly and effectively.
Time Savings: Grammarly speeds up the proofreading and editing process. It identifies and fixes errors in real-time, reducing the time needed for manual proofreading.
Increased Confidence: Users often feel more confident about their writing when they know it has been thoroughly checked and corrected by Grammarly. This is especially important for important documents, emails, or academic papers.
Learning Tool: Grammarly doesn’t just correct mistakes; it also explains why certain changes are suggested. This helps users learn from their writing errors and improve their writing skills over time.
8. Unsplash
Unsplash is a popular online platform that provides a vast collection of high-quality, royalty-free images and photography. It operates as a community-driven website where photographers, both amateur and professional, can upload their photos and share them with the world for free.
Unsplash has become a go-to resource for individuals and businesses looking for stunning visuals to use in various creative projects, including websites, blog posts, social media content, presentations, and more.
How Unsplash Works?
Image Upload: Photographers upload their photos to Unsplash, granting users access to their work. These photographers often contribute their images voluntarily, making them available for free use.
Search and Browse: Users can search for specific images or browse through Unsplash’s extensive library. The platform offers a user-friendly search feature with filters for categories, keywords, and more.
Downloading: Once users find an image they want to use, they can download it for free. Unsplash provides high-resolution images suitable for both online and print use.
Usage Rights: Unsplash images come with a generous license known as the Unsplash License, which allows users to download, modify, and use the images for both personal and commercial purposes without the need for attribution. However, while attribution is not required, it is often appreciated as a courtesy to the photographers.
Benefits of Unsplash
High-Quality Visuals: Unsplash offers a vast collection of professionally captured and arranged images. This ensures that users have access to visually appealing and high-quality visuals for their projects.
Cost-Effective: All images on Unsplash are free to use, even for commercial purposes. This can save businesses and individuals a significant amount of money on stock photography.
Diverse Range of Content: Unsplash covers a wide range of topics and themes, making it suitable for various industries and niches. You can find images related to travel, nature, technology, fashion, and more.
Community and Inspiration: Unsplash fosters a sense of community among photographers and creatives. Users can follow their favorite photographers, appreciate their work, and find inspiration for their own projects.
Ease of Use: The platform’s user-friendly interface makes it easy to search for and download images quickly. You don’t need to navigate complex licensing agreements or pay-per-image fees.
9. Background Remover
A Background Remover is a digital tool or software that is designed to remove the background from an image while preserving the main subject or object in the front. This tool is especially useful in various creative and practical applications, such as graphic design, e-commerce product listings, marketing materials, and more. Here’s how it works and the benefits it offers:
How Background Remover Works?
Image Upload: To use a Background Remover tool, you typically start by uploading an image or selecting one from your computer or a URL.
Processing: The tool uses advanced algorithms, including machine learning and image recognition, to analyze the image and discriminate the subject from the background. It identifies the subject based on factors like color, contrast, and shape.
Background Removal: Once the subject is identified, the tool creates a selection or mask that isolates the subject from the background. The background is then removed, leaving only the subject.
Output Options: Most Background Remover tools allow you to choose the output format. You can typically opt for a transparent background (PNG) or replace the background with a solid color or a new image.
Download or Save: After processing, you can download the edited image with the background removed or use it in other applications.
Benefits of Background Remover Tools
Professional-Looking Images: Background Remover tools help you create clean, professional-looking images with no distractions from the background.
Product Photography: E-commerce businesses use these tools to remove backgrounds from product photos, making them look more appealing and consistent on websites and marketplaces.
Design Flexibility: Graphic designers and marketers can easily incorporate cut-out images into various designs and marketing materials without the need for complex manual editing.
Time and Cost Savings: Background Remover tools are much faster and more cost-effective than manually editing images, especially for bulk image processing.
Improved Creativity: Removing backgrounds allows for more creative freedom, as you can place subjects in different contexts or use them in collages and compositions.
Consistency: When using product images, background removal ensures a consistent look across your product catalog, improving the overall user experience.
Reduced Skill Requirement: These tools make background removal accessible to individuals without advanced graphic design skills.
Conclusion
These Online Tools for Digital Marketers and Digital marketing interns can be very helpful in their professional journey. Google Trends and Google Keyword Planner help them understand what’s popular and choose the right words for ads. AI tools like ChatGPT and Rewording Tool make it easier to write good stuff, while Canva helps with pretty pictures.
Grammarly checks for writing mistakes, Unsplash has lots of nice pictures, and Background Remover makes editing pictures easier. Using these tools helps interns work better, create better content, and make smarter choices for online ads, making digital marketing campaigns more successful for interns.
I’m a tech enthusiast, entrepreneur, digital marketer and professional blogger equipped with skills in Digital Marketing, SEO, SEM, SMM, and lead generation. My objective is to simplify technology for you through detailed guides and reviews. I discovered WordPress while setting up my first business site and instantly became enamored. When not crafting websites, making content, or helping clients enhance their online ventures, I usually take care of my health and spend time with family, and explore the world. Connect with me on Facebook, Twitter, Linkedin or read my complete biography.