In product design trends, first impressions matter a lot to us. A person that might turn out to be our customer or not will make up his/her mind within a very short time. Keeping functionality in line with the designs has great importance and elegance also feel good.

Therefore, if designers are to be ahead, they need to keep abreast with the latest in product design fashions. In this way they will always have their products attractive to the current users who want something new every day. But what will 2024 bring? Our latest product’s comprehensive study has been done.

The Top 10 Product Design Trends in 2024

1. Artificial Intelligence

In the last few years, artificial intelligence has been a critical aspect of digital product design. In the year 2024 it will be combined with different items making them better than before since it becomes a part of numerous assorted products that are even more customized and better refined than ever before.

This is because some individuals need custom things and with the help of artificial intelligence it is possible to develop them thus making many kinds fit diverse needs. Forgetting about what one likes doing could be the hardest thing to most people while they also expect you give them what they would like.

This means that designing for oneself only cannot meet the demand by people: A user wants personalized experiences like these. Here is where AI comes in handy providing users’ activity-based profiles which later take responsibility for such data until the machine memorizes it all. Cookies that remember past patterns stored within them generate these items as per recent studies carried out not long ago.

An illustration is the employment of AI by Google Arts as well as Culture in its Art Selfie function to make it different from anything else while at the same time attracting customers who will remain with them for longer periods.

A lot more artists will use artificial intelligence in their projects in 2021; hence, the special emphasis on ethics and transparency. In creating trustworthy products, factors like algorithmic bias and data privacy should be considered critically.

2. Sustainable Design

This also goes for digital product design, as online experiences and digital products that contribute to the net energy expenditure. Products that consume a lot of electricity are responsible for carbon emissions and electronic waste.

Designers should therefore think of sustainable practices in their processes including software or companies they work with. It is expected that eco-friendly work places and businesses are going to be of help next year. The Sustainable UX Network has resources at each stage of the product development cycle on how you can become a sustainable product designer.

3. Interactive Animation

Motion design has been an essential part of creating digital products that look futuristic, modern, and engaging. Interactive animations are not slowing down soon either. Some animation will entertain users during transition times such as loading pages while others aim to create seamless experience with few errors.

They can make one feel relaxed, excited or confident depending on which mood they want them to be in as well as guide them through the interface using visually rich motion graphics as navigation cues. Trending interactive animations respond to user activities such as scrolling, hovering, clicking or inputting text. There are even some designers who are trying out mini-games on loading screens

4. Augmented and Virtual Reality Experiences

These digital images, when perceived through specific headgear or gadgetry, make the user feel like they are in the middle of a real object, thus improving interactions between the user and his/her environment by captivating and entertaining them with something innovative and useful offering different preferences on AR/VR sites such as gaming platforms for instance at (in) healthcare fashion interior design among others.

With these technologies, it is possible to test the item before purchasing in order to support decision-making processes. For example, one can try on different lipstick shades virtually before settling on one color that suits him well; imagine how a piece of furniture will look in your house: is it really nice to have a big TV in front of you.

5. Minimalist Design

Simplicity is being sought by users whose lives are constantly busy with advertising, notifications and a full access to internet all over. Everyone wants to tidy up their spaces offline and online. Simple yet functional and engaging digital products will be the strongest trend of 2024.

Essential aspects instead of unnecessary ones should be focused on by designers who want to achieve successful minimalist designs. In terms of font typefaces used, unadorned borders employed within picture frames along with negative space utilization characterize minimal design aesthetics.

6. Color Pop

The utilization of colors in product development invokes feelings, captures interest, and sends out specific messages. Companies usually utilize colors with a view to reinforcing brand image linkage as seen in McDonalds which makes use of red and yellow in its brand elements as well as in Starbucks which goes for green combined with white.

In a strategic manner will designers pick out loud, bright colors in the year 2024.These colors can appeal to users’ emotions and create a visual hierarchy that guides users to essential features. Designers can use these colors on buttons, toggles, menus, and input fields to streamline the user experience.

Some trending colors for 2024 include retro burgundy (#8C2B32), luminous red (#E94823), poisonous green (#A3EA71), cobalt blue (#2628DD), and tonal apricots (#FF7842).

7. Inclusive and Accessible Design

Although often used interchangeably, inclusive and accessible design have distinct meanings. Accessible design refers to creating workable products for all users, regardless of their visual, auditory, motor, speech, or cognitive abilities.

Inclusive design takes into account all genders, races, ages, ethnicities, and sexual orientations when designing products. Both approaches will be important in 2024. Examples of accessible design include legible fonts for those with vision difficulties or transcripts of auditory cues for users with hearing impairments.

Inclusive design examples include emojis with various skin tones or offering multiple gender identity options on intake forms. Creating inclusive and accessible products is not only morally significant but also a smart business move. Such products are seen as just and forward-looking, expanding the customer base as more users feel confident using them.

8. Biophilic Design

Biophilic design unifies elements, patterns and textures that are nature-inspired and are seen in natural objects. These can be seen as a mean of ensuring peace among those living in it by adding things like earth colors, smooth shapes among others. While not suitable for every brand, biophilic features can counteract hyper-urbanized lives and bring harmony to users.

Design elements like wood or stone textures, wave-like animations, background images of the night sky, and lines resembling tree vines are some options to incorporate. This trend aligns with the increase in sustainable design and can be utilized in products with eco-friendly themes. Even apps without environmentally conscious features can benefit from incorporating nature-like design elements.

9. Emotional Design

A powerful way to evoke emotions is to design with a narrative in mind. The narrative should be user-focused and define what should be built and why it’s important. For example, Airbnb emphasizes safety, understanding users’ desire for security when traveling. They ensure their copy, app features, and images reflect this. Appealing to users’ emotions fosters a strong relationship between the customer and the brand and guides design decisions.

10. Dark Mode

Designing digital products with a dark mode feature has become essential in user interface design, catering to evolving user preferences and needs. Dark mode enhances a product’s visual appeal and addresses concerns related to eye strain and battery consumption. The design process involves careful consideration of color schemes, contrast ratios, and accessibility to ensure a seamless and enjoyable user experience across devices.

To have a happy dark mode that matches brand identity and user expectations, the designer rotates among suave gradients, lays our appropriately in terms of architecture, and selects their palette carefully. Dark mode in digital products underlines how design practices are adaptive and attentive to user desires about power management techniques, as well as visual health.


In 2024, a combination of technological advances and a user-centric philosophy will continue to guide the development of product design. As we progress through this year, the way we interact with digital products will be redefined using artificial intelligence, sustainable methods in their creation process, animated interfaces that engage people seamlessly into such content worlds, and immersive infinities.

With minimalist and biophilic designs aspiring towards tranquility and simplicity for its clients; like hiking in woods or walking barefoot—bold colorful splashes of attention are necessary for anything that needs to be seen and remembered. The rise of dark mode, word-oriented design, and thumb-friendly navigation will enhance usability and comfort.

Embracing these product design trends can help in designing products that are original, visually appealing as well as being intuitive to use ensuring they meet increasingly changing user requirements and preferences. In our journey through this fascinating world, being knowledgeable and flexible remains critical for success in the vibrant field of product design.

Belayet Hossain

I’m a tech enthusiast, entrepreneur, digital marketer and professional blogger equipped with skills in Digital Marketing, SEO, SEM, SMM, and lead generation. My objective is to simplify technology for you through detailed guides and reviews. I discovered WordPress while setting up my first business site and instantly became enamored. When not crafting websites, making content, or helping clients enhance their online ventures, I usually take care of my health and spend time with family, and explore the world. Connect with me on Facebook, Twitter, Linkedin or read my complete biography.