What are the proven strategies to dominate local search results? Whether you are a business or a brand looking to make your mark worldwide, you must first dominate your city. This will provide your business with a solid foundation, ensuring your visibility in international search engine results.
One way you can do this is by investing in local SEO. This SEO strategy enables businesses to reach potential customers within their immediate neighborhood and establish themselves as a go-to solution for everything their customers need.
In this blog, we will describe some of the most important strategies to help you dominate local search results and start making a mark in the local industry.
Proven Strategies To Dominate Local Search Results
Optimize Your Google My Business Listing
While many businesses focus only on on-page SEO to attract customers and drive sales, GMB (Google My Business) remains one of the often-ignored aspects of local SEO. Creating and optimizing your GMB profile can help you rank your business among the top local search results.
Go to Google’s business profile page and get listed on Google by providing your business name, location, contact details, and opening hours. Just be sure to use the same name, address, and phone number you provided on other platforms.
Also, select the most relevant business category, and don’t forget to add high-resolution images and videos. It will establish your business as a brand, which will then help you get positive customer reviews and testimonials. All of this will contribute towards increasing your visibility in local search results.
Conduct Thorough Keyword Research
If you want your business website to be visible in local search results, you will have to target the right keywords. This should be done before developing your business website. For local SEO, you will have to focus on geo-specific keywords that include your location.
Think from a user’s perspective about which search terms they are likely to search for when they are looking for a specific product or service. This will give you an idea of what local keywords will look like. You can also use tools like Google Keywords Planner and several others to find local keywords.
They will look something like “plumbing services in (City)” or “best pizza in (City)”. These tools will show the search volume of all the matching keywords, so be sure to prioritize them based on search volume and relevance.
Use the Right Local SEO Tools
Having the right tools at your disposal can greatly streamline your local SEO efforts and provide valuable insights. There are several tools available that can help you with tasks such as keyword research, local rank tracking, citation management, and more.
These tools will help you make the most out of your local SEO strategies. For example, when you use a good local rank tracker tool, you get to visualize your local rankings in a specific city or town. This will then help you see what’s working for you and tweak your local SEO strategies accordingly.
This tool also helps you keep tabs on the local rankings of your competitors, which can ultimately help you understand their local SEO tactics. You can then use these tactics to your advantage and further improve your rankings on local search results.
Build a Strong Backlink Profile
Backlinks from reputable and relevant sources can be the game changer in SEO. To improve your local rankings, you will have to acquire backlinks from local businesses that have established their presence as reputable brands.
It is also advised to get backlinks and citations from the chambers of commerce in your area and industry associations. Just be sure you provide a consistent business name, address, and phone number across all platforms.
You can also engage in local networking events and sponsorships to get mentions from top media outlets and brands, which can also contribute to your overall local rankings. Moreover, guest posting on local blogs and publications can be a great opportunity to build your backlink profile, which will help your business thrive.
Implement Schema Markup for Local Businesses
For those who don’t know, schema markup is a code that you can add to your website to help search engines provide more informative and relevant results. For local businesses, schema markup can provide critical information such as your address, phone number, business hours, and customer reviews to search engines.
You can use this schema markup to provide specific business details as you want. There is also an event schema markup, which can be used for promoting local events and promotions. Just be sure to validate your markup with Google’s Structured Data Testing Tool to make it actually work.
Localize Content and Geotag Images
You may be creating generalized content on your website and social media by now, but let us tell you one important thing – creating localized content can actually help you more in dominating local search results. Create content that is specified to your local audience to make them come back to your platform.
This includes creating landing pages and blogs that specifically target people in your area and include topics currently in demand. You can also create social posts and videos about any recent or upcoming local events. People who see this on your pages are likely to share it and help you reach a wider audience.
Another thing you can use to your advantage is geotagging the images with location metadata. This provides a signal to search engines about your business’s local relevance.
I’m a tech enthusiast, entrepreneur, digital marketer and professional blogger equipped with skills in Digital Marketing, SEO, SEM, SMM, and lead generation. My objective is to simplify technology for you through detailed guides and reviews. I discovered WordPress while setting up my first business site and instantly became enamored. When not crafting websites, making content, or helping clients enhance their online ventures, I usually take care of my health and spend time with family, and explore the world. Connect with me on Facebook, Twitter, Linkedin or read my complete biography.