In this Walmart dropshipping guide, we have shared three crucial tips to help you scale your Walmart dropshipping business.
Maybe you already have your Shopify dropshipping business. But then, there’s no harm in diversifying by creating multiple sales channels on already established marketplaces such as Walmart. On such marketplaces, you can take advantage of the existing traffic of high-intent visitors.
Now, the elephant in the room is, why Walmart dropshipping? Well, numbers don’t lie.
In the United States, Walmart is the largest retailer as of 2020. Interestingly, the retailer is expected to grow stronger in 2021. In the second quarter of 2021, it witnessed a 5.6% annual growth.
At the moment, Walmart is reducing the number of local stores while investing in its online frontier. As a matter of fact, Walmart’s eCommerce sales rose by a whopping 74% during the pandemic, and the figure is soaring higher day by day. That said, Walmart dropshipping guide should be a priority for any online entrepreneur looking forward to leveraging dropshipping as a way of making money online.
However, establishing and running a successful Walmart dropshipping business is not a walk in the park. But then, this article shares three crucial tips to help you start and grow your dropshipping business on Walmart. So, without further ado, let’s get into it.
1. Understand Walmart’s Dropshipping Models
Let’s face it; marketplaces have different rules and business models for dropshipping. Walmart dropshipping guide is not an exception. That said, the first thing you need to be aware of is the legality of Walmart dropshipping.
To clear the air, dropshipping on Walmart is legal. But then entrepreneurs need to play by any of the three dropshipping models.
(a) Drop Ship Vendor (DSV)
The DSV program allows entrepreneurs to become Walmart’s suppliers. You could choose to get on board with a manufacturer or supplier. The DSV program allows users to ship straight to the customer. This is the best option for drop shippers who want to use the DSV model, but then, there are strict requirements that must be met to become a drop shipper with the DSV program.
DSV applicants must have a corporate address, clear legal identity, DUNS number, industry insurance, a global location number, absolute product safety & compliance certification. Well, all these requirements are hard to meet as an individual. They can lock you out of the Walmart dropshipping guide program.
(b) Walmart Product Reseller
The other dropshipping model available is reselling Walmart’s products. In this model, you will have to purchase items from Walmart and resell them to your customers at a higher fee. For the record, the items must be shipped to you first before you ship them to the final buyers.
(c) Walmart Drop Shipping Platform
The third drop shipping method is using Walmart’s dropshipping partners, for example, Alibaba. While drop shipping from Walmart is not allowed, Walmart allows entrepreneurs to dropship on Walmart.
2. Choose Products Wisely
Once you have registered on the Walmart platform and decided what drop shipping model you want, the next thing is to select the products you want to sell on Walmart. Of course, the products you sell in your Walmart store can be the deal maker or breaker. But at least, we have shared expert tips to help you source the right products.
First, invest in a dropshipping tool designed to streamline the entire management of your dropshipping business. Such tools can help you find the right items to sell, as well as create product listings. What’s more? They help in automatic ordering, repricing, and analytics.
Another tip is finding trending dropshipping products. While product demand forecasts work, they are not 100%. The truth of the matter is that no one knows with certainty which product will be in demand and which ones won’t have any demand.
However, trending products will sell – that’s a guarantee. To find trending products, tools such as Google Trends will be of great help as they can show you what customers are searching for in real-time. Other ways of finding trending dropshipping products include following social media channels such as Instagram and Pinterest.
You can also do competitor research to find out what items sell the most. There are tools such as Niche Scraper that can give you critical insights on best-selling products. Analyzing the best sellers and highly rated products can also help you identify the best products to sell on Walmart.
Other ways of finding the best products to sell on Walmart include joining Walmart dropshipping communities, searching social selling sites, and researching product videos on Facebook.
3. Optimize Product Listings
Now that you have the right products to sell on your Walmart dropshipping store, the next thing is to optimize the listings for visibility. Walmart has algorithms that determine which products customers see for specific search terms – it’s more of Search Engine Optimization (SEO). Below are the things you need to take care of.
First, be specific with the product name. The name of the item you are selling should be short and precise. It should highlight all the key features of the product. Also, use relevant keywords and avoid any special characters.
The next thing, find high-quality images of the products you are selling. Then, take multiple photos of the product from different angles to give customers a glimpse of what they are about to buy. Lastly, the images should be on a white background.
Third, make sure to describe the product in detail. Reiterate the key benefits of the product in bullet points. Highlight what makes your product stand out from the crowd and use a conversational tone. You should also consider long descriptions but avoid the fluff and keyword stuffing. Importantly, avoid duplicate and generic content.
Wrapping Up
There you have it, folks, three essential tips to help you establish and run your Walmart dropshipping business. For the record, Walmart is unforgiving to unscrupulous dealers, so make sure to abide by all the company’s terms and conditions. Importantly, strive to meet the commercial demands of Walmart. For the record, you should have a clear returns policy, provide shipping and delivery information, and use an inventory tracking system.
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