Finding low competition Pinterest keywords is key to getting your pins seen and clicked. By using Pinterest’s search bar suggestions, checking exact phrase matches in top pins, and exploring Pinterest Ads’ “Interests and Keywords” tool, you can uncover hidden, easy-to-rank keywords that drive real traffic.

Lazy to read? Well, listen instead here!

Pinterest keyword research can feel tricky. Many try popular, broad keywords but find it hard to get noticed. That’s because high-competition keywords are crowded, and your pins get lost in the shuffle. If you want more traffic and clicks, you need to focus on low competition keywords—terms people search for but that few pins use exactly.

You’re in the right place to learn how to find these gems without guesswork or complex tools. In this article, I’ll guide you through simple, practical strategies to spot low competition Pinterest keywords. We’ll cover Pinterest’s search features, niche examples, smart use of Pinterest Ads, and tips to optimize your pins for better reach. Let’s walk through each step with real examples and easy actions you can start using today.

What Is Pinterest Keyword Research and Why It Matters

Pinterest keyword research means finding the words and phrases people type into Pinterest when they search for ideas. Pinterest works like a visual search engine. People use it to look for solutions, guides, or inspiration. To get your content found, you need to use the exact words your audience is searching for.

Many creators make the mistake of using broad, popular keywords like “Paris travel” or “cookie recipes.” These terms are highly competitive, which means your pin is unlikely to rank. That’s where low competition Pinterest keywords come in. These are more specific keywords that fewer people are targeting, giving you a better chance to show up in search results.

When you use these smart, low-competition phrases, Pinterest can better understand your content. This means your pins are more likely to reach the right people, get clicked, and drive traffic to your blog or product.

Whether you’re a blogger, business owner, or creator, the right keywords make your Pinterest strategy work smarter—not harder.

How Pinterest Search Works in 2025

Pinterest now uses two main feeds: the Search Feed and the Smart Feed.

The Search Feed is what users see when they type a keyword into Pinterest. This feed is based on exact keyword matches. If someone searches for “soft chocolate chip cookies,” Pinterest will first look for pins with that exact phrase in the title or description.

The Smart Feed, on the other hand, is customized. It shows pins based on a user’s interests, past activity, and engagement history. While keywords still matter here, Pinterest also looks at how users interact with your pins—do they click, save, or share them?

That’s why it’s important to do both:

• Use exact keywords that people search for
• Create engaging content that gets clicked and saved

Also, Pinterest pays attention to where you place keywords. Add your main keyword to:

• The pin title
• The pin description
• Your board name
• Your board description
• Your profile bio

Doing this helps Pinterest understand your topic and show your pins to the right people. Plus, pins with higher engagement rise to the top faster.

Advanced Strategies to Find Low Competition Pinterest Keywords

1. Using Pinterest Search Bar Suggestions and Autocomplete

Pinterest’s own search bar is the fastest and most reliable way to uncover low competition keywords — for free.

Step-by-step process:

1. Go to the Pinterest search bar and type a general topic (e.g., “Paris France”).
2. Observe the suggested long-tail phrases (like “Paris France food,” “Paris France photography”).
3. Select one suggestion and examine the first two rows of pins.
   • If no top pins use that phrase exactly, it’s a low competition keyword.
4. Prioritize exact-match phrases over similar variations. Pinterest ranks exact matches higher in both search and Smart Feed.

💡 Tip: Use this phrase as your blog title, pin title, overlay text, and description. It trains Pinterest to associate your content with that exact query.

2. Leveraging Pinterest Trends for Seasonal and Evergreen Keywords

Use Pinterest Trends to find keywords people are actively searching.

Here’s how:

• Type your keyword (e.g., “Christmas cookies” or “Cricut gift ideas”)
• See the interest curve — Is it seasonal, rising, or evergreen?
• Compare multiple keywords to decide the best angle for content.

💡 Tip: Combine Pinterest Trends data with your low competition keyword research to ensure you’re not only targeting easy-to-rank keywords but also ones people actually want.

3. Reverse Engineering Competitor Pins for Hidden Keyword Opportunities

Spying on what works can uncover untapped gaps. Here’s how to reverse-engineer your competitors:

1. Find top-performing pins in your niche.
2. Click into them and examine:
   • Pin titles and descriptions
   • Board titles
   • Overlay text on images
3. Identify phrases that appear often but don’t match exact keyword suggestions — these may be hidden gems.
4. Create your own version targeting a slightly different angle or with better visuals + CTAs.

💡 Use tools like Pin Inspector or free Pinterest analytics to find viral pins.

4. Exploring Pinterest Ad Campaigns: Using the “Interests and Keywords” Section to Discover Keywords

Pinterest’s Ads Manager is a goldmine for uncovering keyword clusters.

Here’s the method:

1. Set up a fake ad campaign (you won’t publish it).
2. Choose your niche audience.
3. Go to the “Keywords and Interests” section.
4. Type your seed keyword (e.g., “vegan dinner” or “home office”).
5. Pinterest will auto-suggest dozens of related phrases.

You’ll see how Pinterest categorizes and clusters keywords — this helps you find long-tails that Pinterest already understands, which improves relevance and reach.

💡 Copy and paste these keyword suggestions into your notes — and test them in the search bar for competition.

5. Utilizing AI Tools like ChatGPT and AnswerThePublic for Keyword Expansion

AI tools help scale your keyword brainstorming fast.

Best AI-powered tools:

• ChatGPT: Ask it “What are low competition Pinterest keywords in the gardening niche?”
• AnswerThePublic: Enter a seed keyword and get visual keyword maps with questions, comparisons, and modifiers.
• AlsoAsked: Great for understanding how users search around your keyword.

💡 Use these tools to generate 100+ keyword angles, then validate them in Pinterest using the earlier techniques.

6. Validating Keywords with Search Volume and Competition Analysis

Pinterest doesn’t provide public search volumes, so use a mix of external tools:

• Google Ads Keyword Planner
• Ubersuggest
• Ahrefs
• Keyword Surfer Chrome Extension

Look for:

• Monthly search volume > 100 (on Google as proxy)
• Low SEO difficulty
• Combine this with Pinterest top row check to confirm low competition

7. Niche Examples of Low Competition Keywords

Niche	Competitive Keyword	Low Competition Version
✈️ Travel	Paris travel	Paris France food
🌱 Gardening	Vegetable garden ideas	How to plant a container garden
🍪 Food	Chocolate chip cookies	Soft chocolate chip cookies
✂️ Crafts	Cricut gift ideas	Cricut Christmas projects

Each improved keyword:

• Is more specific
• Matches a clear user intent
• Is rarely used as an exact match in top-ranking pins

8. Final Advice for Keyword Exploration

Keyword research on Pinterest isn’t just about the tools — it’s about playing with real user behavior.

✔️ Use the Pinterest search bar like a user would
✔️ Look for exact match keyword gaps
✔️ Build your blog title, pin title, and CTA around the same keyword
✔️ Prioritize seasonal timing — post Christmas pins in November, summer travel in March

Always validate keyword usage in real searches. Pinterest loves consistency — and when you serve exactly what people type in,

Best Pinterest Keyword Research Tools in 2025

Pinterest Trends

Pinterest Trends is one of the most effective tools for finding real-time, high-intent search behavior on the platform. It shows what users are actively searching and when. Use it to:

• Track seasonal patterns (e.g., “Easter crafts” peaks in March/April)
• Identify evergreen keywords that perform year-round
• Compare up to four keywords to see which one trends better

By checking Pinterest Trends, you’ll discover timely keyword opportunities that match both user interest and platform demand. It’s perfect for timing your content calendar. Visit Pinterest Trends to explore real examples.

Tailwind Create and Keyword Tool Dominator

Tailwind is a trusted scheduling and content creation tool with built-in Pinterest keyword features. Tailwind Create suggests keyword-rich pin titles and designs based on your content.

Keyword Tool Dominator is a separate browser-based tool that scrapes Pinterest autocomplete data. It helps you:

• Generate hundreds of long-tail keywords
• Export keyword lists for batch research
• Discover niche topics

Both tools save time and uncover angles you might miss. Tailwind works great for creatives and bloggers, while Keyword Tool Dominator is ideal for deep research.

AI-Powered Tools like ChatGPT for Keyword Ideas

AI tools like ChatGPT are now a secret weapon for Pinterest marketers. With the right prompt, ChatGPT can:

• Generate low competition keyword lists by niche
• Suggest long-tail keywords with buying intent
• Brainstorm seasonal topics

Example prompt: “Give me 25 long-tail Pinterest keywords for home office decor that are low competition and specific.”

Use ChatGPT alongside Pinterest search and Trends to create a well-rounded keyword strategy. Combine human creativity with AI speed.

Tool Name	Key Feature	Pricing	Best For
Pinterest Trends	Real-time search interest data	Free	Seasonal and trend tracking
Tailwind Create	Keyword-based pin design suggestions	Freemium	Bloggers and creators
Keyword Tool Dominator	Pinterest autocomplete keyword scraper	Paid (one-time)	Bulk keyword generation
ChatGPT	AI-generated keyword brainstorming	Freemium	Niche & intent keyword ideas

How to Optimize Your Pins with Low Competition Keywords

Where to Place Keywords (Pin Titles, Descriptions, Alt Text)

For your pin to show up in Pinterest search and Smart Feed, your keyword placement matters. Make sure your exact low competition keyword appears in these places:

• Pin title: Should include the keyword naturally (e.g., “How to Plant a Container Garden”)
• Pin description: Use the keyword in the first 100 characters
• Alt text: Write an alt text that clearly includes the keyword for accessibility and SEO
• Overlay text on image: Reinforce the keyword visually

Pinterest reads all of these elements. The more exact and consistent you are, the better your reach.

Crafting Keyword-Rich, Click-Worthy Descriptions

A keyword alone isn’t enough. Your description needs to:

• Tell the viewer what they’ll get
• Use emotional or benefit-driven language
• Include a strong call to action (CTA)

Example: “Want to start your dream garden on a budget? Learn how to plant a container garden in small spaces. Download the free checklist and start today!“

💡 Make sure your blog post title, pin title, and description all match the keyword exactly. This sends a strong signal to Pinterest that your content is relevant.

CTA Ideas:

• “See all 10 project ideas”
• “Download your free guide”
• “Get the step-by-step plan”

Using Long-Tail Keywords for Niche Visibility and Higher Engagement

Long-tail keywords are specific, 3-5 word phrases that target a narrower audience. They may have lower volume, but they bring in better engagement.

Examples:

• Instead of “Christmas crafts,” use “easy Cricut Christmas crafts for kids”
• Instead of “desk organization,” try “minimalist home office desk setup”

These keywords:

• Are easier to rank for
• Often surface in People Also Ask or AI summaries
• Match high-intent searches better

The more niche your keyword, the more likely you’ll connect with someone who’s ready to act.

Common Keyword Research and Posting Mistakes to Avoid on Pinterest

Using Generic or Overused Keywords Without Modifiers

Generic keywords like “chocolate chip cookies” or “Paris travel” are overused. Thousands of pins already target these terms. To stand out, add modifiers that make the keyword more specific and easier to rank for. Try alternatives like:

• “Soft chocolate chip cookies”
• “Paris France food on a budget”
• “Minimalist home office desk ideas”

Pinterest favors exact-match keywords, so these modifiers give you a chance to appear in search when big-volume terms are overcrowded.

Keyword Stuffing and Irrelevant Targeting

Stuffing keywords into pin descriptions or titles looks spammy and reduces clicks. Instead, use your keyword once naturally in the title and description, then support it with synonyms or LSI terms. Avoid targeting keywords that have nothing to do with your actual content — this causes high bounce rates and poor performance.

For instance, don’t use “Cricut gift tags” if your blog post is about “handmade Christmas cards.” Relevance matters more than reach.

Ignoring User Intent Behind Keywords

Every keyword reflects an intent:

• “How to build a raised bed” = tutorial intent
• “Best desk plants” = discovery or purchase intent
• “Valentine’s gift tags printable” = download intent

Match your pin content to what users expect. If your post is educational, use how-to keywords. If it offers templates or downloads, focus on solution-based search phrases. Misalignment leads to poor engagement.

Overposting or Spamming the Same URL (Pinterest may flag your account)

Posting 10 pins per day that link to the same blog post is risky. Pinterest sees this as spammy and may suppress your account visibility. A safer strategy:

• Post 1-2 pins per post per week
• Spread them across different boards
• Use unique images and slightly varied CTAs

You can test different designs and CTAs, but avoid flooding the algorithm with identical links in a short period.

Not Including a Call to Action in Pins and Titles

A strong call to action (CTA) can lift click-throughs dramatically. Without a CTA, your pin may rank but get skipped. Make sure your CTAs:

• Are clear and benefit-driven
• Appear in the first 2 lines of the description
• Use action verbs: Download, Try, See, Grab, Get

Example: “Download 10 free Cricut Christmas project patterns”

Neglecting Seasonal and Trend Updates

Pinterest is a seasonal platform. If you’re posting Valentine’s content in March, you’re too late. Use Pinterest Trends to:

• Track when seasonal terms peak
• Plan content 30–60 days in advance

Stay relevant by posting holiday content early and updating your strategy monthly based on what’s trending.

Advanced AI-Optimized Keyword Clustering and Performance Tracking

Creating Topic Clusters from Pinterest and Google Data

AI-based content strategies rely on topic clusters — groups of related content linked by a shared theme. To create a Pinterest SEO-friendly cluster:

• Use Pinterest search + Google Keyword Planner to gather related terms
• Identify pillar content (e.g., “home office ideas”)
• Build clusters with related keywords (“small space home office,” “DIY office shelves”)
• Create pins targeting each keyword and link them to the main blog post

This method improves topical authority and increases surface area across Pinterest and search.

Mapping Keywords and Pins Across Buyer Journey Stages

Think of the customer journey:

• Awareness: “easy Cricut project ideas”
• Consideration: “best Cricut projects for beginners”
• Decision: “download Cricut Christmas patterns”

Use keywords that match each phase:

Funnel Stage	Example Keyword	Pin Type
Awareness	“small bedroom office ideas”	Idea pin or moodboard
Consideration	“best desk for small home office”	Product pin or comparison
Decision	“download minimalist desk setup guide”	Link pin with lead magnet

This approach ensures you’re not just driving traffic — you’re guiding action.

Measuring Keyword Success Using GA4 and Pinterest Analytics

Track your pin performance by:

1. Going to GA4 > Acquisition > Traffic Acquisition
2. Filter by Session Source/Medium
3. Use regex to detect AI traffic: chat.openai.com|bard.google.com|bing.com/new
4. Monitor engagement rate, CTR, and conversions

In Pinterest Analytics:

• Check which keywords and boards drive the most saves/clicks
• Review audience insights to refine your targeting

Match successful keywords with new content plans or pin designs.

Last words

Finding low competition Pinterest keywords is a smart way to get traffic fast — without fighting giants. By using Pinterest search, trends, AI tools, and careful keyword placement, you’ll uncover golden opportunities in your niche.

Every pin is a chance to build trust and generate clicks. Stay relevant, match intent, and always give users a reason to take action.

Test, track, and tweak your strategy based on real data — that’s how low competition keywords turn into high-converting Pinterest traffic.

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