This year has brought about many changes not only in our lives but also in the playing field of business. More and more challenges are coming for business owners and a good way to combat these concerns is to fight them with a great marketing scheme.
In this digital age, the competition inherent in the business arena has also gone digital. With this, different digital marketing schemes have been invented and developed through time. These digital marketing strategies aim to reach target audiences on the internet and through electronic avenues.
Some of the most popular digital marketing strategies are Search Engine Optimization (SEO), Content Marketing, Social Media Marketing, Pay Per Click (PPC), Email Marketing, Online PR, Inbound Marketing and Direct mail marketing.
If you are a business owner looking for new ventures in the digital marketing arena or you want to improve your company’s digital marketing strategies then you are in the right place. Keep reading to learn more about the top digital marketing strategies in the business field this year.
Top 4 Digital Marketing Strategies
1) Search Engine Optimization (SEO)
Search Engine Optimization is a digital marketing strategy that ‘optimizes’ your business website for search engines in order to improve its rank and visibility. The aim of this digital marketing scheme is to generate and lead qualified and high-quality traffic to your business or company website whenever a certain phrase or keyword has been entered in a search engine.
This helps to create and increase brand awareness because of the exposure that Search Engine Optimization offers. Furthermore, it makes a business website look more reliable because this creates an impression to a potential customer that the search engine deems the website worthy to be on the list of the top results.
You can visit BestSEOCompanies to learn more about the different SEO companies that can cater to your specific digital marketing needs. Whichever company you choose, just make sure that you are dealing with a reliable one who does not use black hat SEO tactics. Black hat SEO tactics are violations of a search engine’s rules and regulations. They are used in order to obtain a higher ranking in the search results page without the corresponding effort to earn them organically. These black hat techniques include keyword stuffing, invisible text, doorway pages, and adding unrelated keywords to the page content or page swapping.
2) Social Media Marketing
Undeniably, social media has become one of the fastest-growing industries in the world today. This fairly new trend is here and it doesn’t seem to be going anywhere in the near future. Almost every one of us who has access to the internet also has a social media account or two.
This billion dollar industry owes its success to people’s relentless hunger for social connection and information, as evidenced by countless hours people generally spend on these websites. This is the reason why social media marketing is a great digital marketing strategy; it is a more subtle and relatively non-intrusive way of promoting goods and services. You could be hopping through your social media account and see products being advertised by your favorite celebrity or by the social media website itself. This is how social media marketing subtly integrates into the whole social media experience.
Social media marketing involves advertising through a series of interactions and promotions on social media giants like Facebook, Instagram, Twitter, and many others. Like Search Engine Optimization, it is a great way to create brand awareness with the general target market because of its potential to have both a wide and specific reach.
3) Email Marketing
Of all the things that can get forgotten in the dust on the World Wide Web, email is last on the list. Professionals and non-professionals alike have email accounts that they use for various reasons. Whether it is for a social media account, online shopping or any other transaction, emails have an essential role in the lives of modern people.
Email marketing aims to directly reach out to potential customers by means of newsletters, ads, daily updates, and other email messages. This is a cheaper and far more speedy way of advertising a product or service as compared to traditional mail marketing. Furthermore, email marketing, when used and managed correctly, can create high quality leads to business websites.
4) Pay-Per-Click Marketing
Have you seen website ads appearing at the top of search engine websites you use? This digital marketing scheme is called Pay-Per-Click Marketing. In this kind of marketing strategy, the advertiser pays a fixed amount or fee to the search engine website each time their website ads gets clicked. To put it simply, it is the advertiser that pays for every click on their ad.
Pay-Per-Click advertising (PPC) is a way to increase website traffic by paying for ad placements. This can be differentiated from Search Engine Optimization in the sense that clicks earned in SEO are obtained organically thanks to optimization schemes like attractive and informative content. On the other hand, visits earned in PPC are more straightforwardly considered as mere results of advertisement.
The disadvantage in this kind of digital marketing strategy is that clicks do not necessarily lead to sales. Some of the clicks earned through PPC may be purely accidental and the viewer may close the website immediately without even checking it out or scanning through it. Notwithstanding, the website will still be charged for the viewer’s click.
As an inevitable consequence, advertisement costs or ‘click costs’ can pile up at breakneck speed but sales may not be able to keep up with this trend. Liabilities then can grow larger than the assets and income of the website. In fact, PPC is considered as one of the most expensive digital marketing strategies in this digital age. With charges or Cost-Per-Click (CPC) ranging from $0.50 to $1, you can only imagine the numbers building up over time.
This is not to say that PPC is not a good digital marketing scheme though, because it is. It can be good for your business if it is managed and estimated well. Hence, it’s popularity among big businesses. Consult your local advertising strategist to know if this kind of digital marketing technique fits your kind of business as well as your company budget.