In today’s digital world, selling legal services online has become a crucial skill. Lawyers and attorneys from all parts of the world are already getting online.
But you might think how can I compete with those who already have a solid website, years of content and SEO, and an active social media presence? How can I match their ad spends and run cost-effective campaigns?
Well, it will certainly take time but that time will be much longer if you don’t focus on the right thing. Most lawyers think that it’s their proficiency, experience, or quality of service that needs to be sold and marketed.
After all, it’s the product. And the better product is always picked by the customer, isn’t it?
Yes and no.
The #1 skill to succeed online is to create value, and not perfect the product (technically, your service). Don’t get us wrong — Perfecting the product is indeed important and you do need a high-quality service to be relevant, but all that is secondary.
Your focus should be on creating value for others and you will start to win automatically.
Does that sound strange? We’ll tell you why it’s not. This post will help you to discover how internet marketing services can revolutionize your online presence and maximize the value of selling your lawyer services digitally.
The Importance of Value For Selling Legal Services
When you improve other people’s lives, they think better of you. But that’s just a philosophy that pays no bills. So, how does that actually help you financially when you’re competing digitally?
- All platforms and channels are running on algorithms. This includes everything from Google Search and YouTube to Facebook, Twitter, Instagram, TikTok, Pinterest, etc.
- These automated algorithms are very good at finding out what type of content is more valuable for the platform’s users. For example, Google is great at finding out which one of two competing webpages attempting to answer the same question is better for the searcher; and Facebook knows which ad or post is more likely to be engaged more with by the Facebook user.
- The single metric they all use, broadly speaking, is value. All platforms want to serve better content to their users faster and in a more relevant way. And incidentally, their algorithms are fine-tuned to pick up and compare content that’s worth their users’ time, so they spend more time on the platform or don’t go away dissatisfied.
The bottom line is that if you can create content that adds value to people’s lives, the algorithm is bound to pick it up.
A new website created today that starts publishing articles that are basically free advice on the most pressing issues will start ranking on Google within a month. A business website only promoting its own services might need 6 months to even begin to rank.
The same goes for social media content as well, including generic posts (to a lower extent) and ad campaigns (where your budget is also a major factor).
How to Create Value For Selling Legal Services?
Now, you understand why creating value is important to win online. But how do you do it? Below is a step-by-step guide. These are more like generic pointers than exact things to do. Your strategy can differ.
- Pin down your target audience and learn its pain points. What are they searching for? Tools you might need for this step include keyword research and competitor analysis.
- Generate a content plan. This means deciding what will you post and when. Mix all types of content in your plan, including text (articles on your website’s blog and Medium, for example), images (social media posts and infographics for forums, for example), and videos (reels for Instagram and short videos for YouTube, for example).
- Once the plan is ready, it’s time to create the content in advance and schedule it. Creating the right content will take some time. Keep your visuals and tone consistent and stay active. Organically, you cannot expect to see huge results overnight. The more you understand your audience and track your competitors, the better your content will get over time. Content creation, especially when it includes articles, posts, infographics, video production, etc. might be too much to accomplish while maintaining a certain quality standard. We recommend a Chicago digital agency for this purpose.
- Advertise the best content you have with the sole purpose of adding value to other people’s life — Such as legal advice about touchy topics. You can also run purely promotional ad campaigns once you have a brand following and some good engagement numbers on your social media channels (and a neat website for PPC ads).
Do all that and see the ball rolling. You’d be surprised to find out how quickly you start getting results.
Achieving thousands of visitors from organic search in your region, getting hundreds of followers and likes on social media, and getting constant referral business—All of this is possible within months of starting from scratch with a value-oriented digital strategy.
You can also hire professionals for these internet marketing services where you lack expertise yourself. Or maybe build your own team!
In Conclusion
These tips would be a good starting point. But remember, it’s important to stick to a plan and not give up in the face of challenges. Websites, social media accounts, effective ad campaigns, SEO, etc. need a lot of time to work just the right way.
You can also have your pick from the best legal marketing companies for this. They will make the strategy for you to get the top lawyer salary by spending as little as possible!
I’m a tech enthusiast, entrepreneur, digital marketer and professional blogger equipped with skills in Digital Marketing, SEO, SEM, SMM, and lead generation. My objective is to simplify technology for you through detailed guides and reviews. I discovered WordPress while setting up my first business site and instantly became enamored. When not crafting websites, making content, or helping clients enhance their online ventures, I usually take care of my health and spend time with family, and explore the world. Connect with me on Facebook, Twitter, Linkedin or read my complete biography.