Аpp development trends are always defined by demand. The Covid-19 pandemic resulted in a sudden demand spike for particular app categories. Microsoft’s Teams, Zoom, and Google’s Meet quickly went through the roof, and at some point, the capitalization of Zoom surpassed giants like Boing and ExxonMobil.
In other words, apps that help people cope and adapt to the ongoing pandemic are becoming extremely popular. To meet the rising demand, companies need to “roll up their sleeves” and invest in developing such apps to stay ahead of their biggest competitors. Since the pandemic is still running rampant, we can expect medical, video conferencing, health and wellness, e-learning, and delivery apps to continue to be at the forefront of the mobile app landscape.
If you’re an entrepreneur searching for a grip on your business venture, it’s time to set up a team meeting to define roles, select the proper app maker platform which will save you both time and money on your quest to develop an app tailored for your unique business goals, find your niche, and create an app that people will love. To make things easier for you, we’ve created this short guide where you’ll find the four top app categories that will dominate the market in the foreseeable future.
Health And Wellness Apps
As people are becoming preoccupied with their health and wellness, it goes without saying that health and wellness apps are on the rise, and they are here to stay. In fact, anyone running a fitness business should be looking to go mobile, as the possibilities within this niche seem to be endless.
According to Statista, in 2019, there were 68.7 million smartphone users in the U.S. who used at least one fitness, health, or wellness app at least once per month. By 2022, there are supposed to be 86.3 million users of such top app categories in the U.S., making health and wellness apps a vast money-maker category moving forward.
Recently, there’s been a significant demand for apps within the medical sphere, as doctors and physicians are creating apps for planning appointments, reminders, check-ins, etc. The latest trend that we see in this category is health education as there is a lot of information online relating to different vaccines, sicknesses, symptoms, etc. Therefore, medical professionals exploit mobile apps to supply prospective patients with correct information and comparative data.
To put things into perspective, currently, there are more than 400,000 healthcare and medical apps available in app stores, but only 5% of them can say that they’ve genuinely succeeded. Furthermore, Statista forecasts that the medical app market will reach a staggering $189 billion by 2025, making it one of the categories that will dominate the app market in the future.
Food Delivery Apps
Because of the Covid-19 pandemic, the food and drink businesses have faced the most critical challenges. Unfortunately, this has been driven mainly by government lockdowns, rules, and customer behavior. Nevertheless, the restaurants and cafes that have gotten out of their comfort zones and dealt with their problems by utilizing food delivery apps survived and thrived moving forward.
Nowadays, 67% of all buyers in the U.S. prefer to order their food directly from a restaurant’s mobile app or website. This is great news for all entrepreneurs who are still wondering if food and drinks delivery is a profitable niche in the app market, a trend that we only expect to grow in the future.
Over the last decade, the fintech market has constantly been trending up, and the demand for finance apps has skyrocketed. As a result, mobile payment apps, banking apps, personal finance apps, quality management apps, and other fintech apps see a massive increase in user adoption and usage.
According to Google, 73% of smartphone users have used at least one app to manage their finances in the last month, while the average person has 2.5 finance apps installed on their phone to manage their funds better. People use finance apps to trace their expenses, pay bills, trade stocks, and whatnot. Finance apps enable regular people to feel a lot of up to speed over their funds, and it’s a trend that’s only going to expand in the foreseeable future.
There you have the four top app categories that will dominate in 2021 and beyond. So now that you have a better understanding of where the future of apps is headed, gather a team of sound developers around you, or even better, utilize some of the best app maker solutions online and create the app that will launch your company into the stars.