What are the elements of a successful eCommerce website must be considered? The growth of eCommerce websites is more prominent every day. A growing number of entrepreneurs are switching to the digital realm to conduct business and increase revenue.

eCommerce websites improve a company’s image by making it simple to buy anything, anywhere, at any time. Users can turn to their preferred device to access the products and services online with just a few clicks.

But while eCommerce shopping is as easy as it can be, the same can’t be said about creating an online store and acquiring new customers. If you want to create a successful eCommerce website, there are a few elements you need to include.

Elements of a successful eCommerce website

Good web hosting

If you’re on a tight budget, you’ll be glad to hear that even the cheap web hosting services often do the trick just fine. There are providers that offer cheap web hosting services with high levels of security, blazing fast server speeds, and top-notch customer support.

Live chat

What are the 8 elements of e-commerce

Live chat for eCommerce often takes the form of a pop-up or a small window that can be seen on an eCommerce website. This feature enables a company to immediately respond to any queries or concerns raised by website visitors.

It is a vital component of the consumer experience in eCommerce, and it can be of great help to your online shoppers. If used right, it has the potential to completely transform someone’s purchasing experience.

Your team of customer service representatives should still keep a close eye on the live chat software to ensure that they don’t miss any inquiries, concerns, or even complaints that customers may have.

When selecting your live chat solution, check for the available product packages. Each package has its own tools designed to help you improve your customer relationships. For instance, going for options such as Intercom or Drift is a solid decision. But even then, you should compare the two and see which one fits your needs better.

Smooth checkout and cart features

Online shopping should be as simple as possible. The process of adding things to the shopping cart needs to be straightforward and functional, and the website needs to keep track of what the website visitor has put in the cart at all times.

Customers appreciate it when they are able to keep shopping while keeping track of what they have purchased in their carts. Therefore, you should ensure that both the design and operation of your website enable this.

During the checkout process, users shouldn’t be confused by anything and they need to have a sense of security while they’re purchasing on your website. For this reason, it would be best to make sure you obtain the right security certificates or purchase ready-made cart and checkout functionalities that are well-protected.


What do eCommerce customers want

One of the most important must-haves for eCommerce stores is the actual images of the products that are being sold. Since customers can’t see the products in person, you need to give them the next best thing, which is images.

But just having images isn’t enough. You need to ensure that your customers have a way to zoom in on the images.

People aren’t interested in purchasing an item that they can’t see properly. Instead, they want to see the specific details of anything they’re purchasing, whether clothes, electronics, or a vehicle.

Simply provide your customers with the ability to zoom in and out on the photos. Make sure that the photographs are of high quality and don’t become blurry no matter how much the customer zooms in.


A successful eCommerce website is one that involves the owners, managers, and users working together in some way. At the core of it, it’s a community, and your customers are a big part of that community.

They make purchases, offer recommendations, and express their opinions to others, usually in the form of online reviews.

Some website owners choose not to include the rating and commenting functionality because they worry that clients would leave unfavorable reviews. But when you don’t have any reviews, your website visitors won’t see you as a trustworthy merchant.

Even if there are some negative reviews, they will help you see when you’re doing something wrong and you’ll be able to fix the problem.

Final words

There isn’t a one-size-fits-all solution when it comes to eCommerce websites, but the elements we talked about here are absolute must-haves. If you want to run a successful online store, try to implement everything you read about in this article, specially the elements of a successful eCommerce website.