How do I create a premium website following the current design trends? With 2023’s entry, we can all benefit from a renewed optimism that things will finally be alright.
The lockdowns have eased, and traveling need not be a hazardous pursuit that’s not for the faint-hearted.
But along with this, there are exciting and remarkable developments and new website design plans and principles geared towards sales and customer satisfaction.
There is a notable impact on consumers when it comes to website design, and consumers expect nothing less when it comes to how fast a website can load.
But what else does it take to craft a premium website in 2023, and what are the design trends to follow? Here’s what you can do.
How do I create a premium website?
· A focus on more ‘white space’
We all know what white space is and its relevance and importance in today’s websites. But there’s even more emphasis on it today, as it is more beneficial to have strategically placed white space in dynamic layouts.
White space also enhances a site’s readability, allowing it to break up a heavy text page for the benefit of the user or reader.
But there are now two primary sizes that make up white space – one is micro, and the other is macro, as confirmed by web design Cheshire experts from It’s Eeze.
Macro refers to the white space in between copies and graphics, whilst micro white space is what’s between letters, text, and various smaller components.
There is also something called active space, which we’re already familiar with and know as the intentional space used for reader conversion.
And white space need not be white all the time – it can come as any hue or shade, as long as the shade is empty – and there’s no meaning behind it.
· Flat-designed websites
Flat-designed websites are ‘in’ in a big way, with minimalism taking the world by storm. But it goes further than that, as sites with a flat design often load much faster than websites featuring complex designs because of their simple monochrome palette.
But once again, it goes further –it’s more than just elements comprised of black and white – designers of tomorrow are seeing it in various innovative layouts that include 3D components, lifelike design and overlapping elements, and organic shapes.
Remember when we were told not to include too much animation on our websites because it would slow it down?
Well, today’s site can benefit from micro-animation through elements that contain GIFs, CSS, or HTML5. This is because today’s web users are looking for instant gratification and satisfaction.
A user can form an opinion of your site within 50 milliseconds and decide to leave it at this point – and so images (especially moving ones) can convey a lot.
But you can’t just use any animation, either. Choose it wisely, emphasizing animation that is both economical and smart.
You have to be economical because it takes up a lot of bandwidth – animation that takes more than five seconds to load is a no-no, and you’re better off uploading a video.
· Videos that are relevant and smart
Speaking of videos, it was also seen as detrimental to upload videos on your site’s homepage. But this is also changing, as marketers see that videos help give readers information about your product or service, as long as the video takes less than two minutes.
During Pixar’s early days, the studio allowed its animators to make short films along with every feature film it made.
These animated shorts were funnier and more versatile, and they ended up producing new techniques that made waves in animation.
Today, web designers are discovering that they can do the same thing! When you create a fun mini-website, it lets you be creative and experiment and practice with never-before-seen techniques.
For instance, you can come up with a novel UX design that is built into the site elements like the menu, the interactions, and the navigation.
Make sure that the mini-website is fun and has an interesting element that sets it apart from the rest of your website!
· Back to the basics with one-page sites
In line with the minimalist movement is the one-page site, which lets you go back to the basics in a big way.
Oftentimes, the opposite is true – you can place all the crucial info about your business on one page, and this website does just that.
It is centered on having the least complicated website, and these websites no longer have navigations and menus and have simply replaced them with scrolling. But it doesn’t work with everyone – it is more suited to sites with a narrower subject or topic, such as a portfolio or a presentation.
It brings to mind the feeling of looking at a poster or flyer, where all the necessary info is on one page.
· Websites that look like apps
Another trend that’s worth noting is a website that looks like an app, with the same level of interaction, dynamic experience, and animation.
The focus of these sites is more on the experience of the user, and there are now tools to take advantage of that allow you to make websites that are all about the interaction between the users and the site.
· Websites that showcase a particular place or destination
Perhaps we are all just missing the feeling of traveling, and even though it’s opening up, we still have a lot of websites that showcase a particular place or destination. Many websites today feature photographs or images of various locales, and there are even entire sections dedicated to towns, cities, and places in nature where the website’s authors live.
It’s true that the World Wide Web is often detached and disconnected, but if you add a special note such as ‘made in…’ or showcase a particular image of a favorite spot or place, it establishes a connection with the viewer and lets the web feel less detached. You can, for instance, use an image of a beautiful beach as your landing page, and even if it’s not directly connected to what you do, it lets viewers catch a glimpse into your world.
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