Marketing is essential to every business. The marketing world has changed incredibly, especially with technological advancements and the progression and fast-paced nature of social media. Google Ads has kept up with and is a strong transformational platform behind marketing evolution, allowing for it to have 4 reasons why you should implement Google Ads.
With Massive Reach, You Can Reach Your Target Audience
Google as a monopoly platform itself is used for practically everything. Not only is Google a business and brand, but it is also a verb. There are over a trillion searches on Google per year, making for about 3.5 billion searches per day. Searches for your product or service are included in this.
Perhaps no one knows what you have to offer yet? Google is a good way to get in front of them. People are looking for solutions your business can resolve, they just do not know you exist yet because you do not have digital authority yet, which takes time to build. If they see your ad, though, they are more likely to work with you than a competitor.
With the massive reach provided by Google Ads, you are more likely to and capable of reaching your target audience. The flexibility of the platform allows advertisers and marketers to engage their target audience.
Specifically for advertisers, the various options in the Google Ads platform allow you to customize campaigns and ads. This means you can get in contact with your desired audience through hyper-targeting and add to your audience through long-tail keywords.
For example, the SEO capacity narrows the audience with specific keyword matches, ad extensions increase product or service visibility, audience type is further defined with filters such as location and language, and by leveraging the display network you promote brand awareness.
Building on SEO inclusion, it is pertinent for any business to fully utilize SEO for visibility and reaching its audience, and with Google Ads, you can get faster results. Traditionally, it takes time to accumulate credibility online or be recognized as an authority through search engine optimization. Many large sites depend on search engine optimization for site visitors.
Sites compete to reach the top ten or first-page spot in Google searches. Optimizing your search engine capacity can take time, so Google Ads can be utilized to promote new businesses. Get clicks and impressions quickly without waiting long to see those click rates and conversion rates.
Having an audience creates traffic, be it to your business website, blog, or social platform. Most marketers encourage organic traffic, which does have its own benefits, but conversion rates from ad (paid) traffic may be better based on some evidence. Google Ads have the advantage of being more interesting in format and therefore engaging to a desired audience.
It is Budget Friendly
There are numerous benefits to implement Google Ads, whether you be a Google ads agency, a marketer, or a content creator. Site visits and clicks can be the difference between sales of any amount and successful campaigns and partnerships.
It is commonly known that the costs of ads can build up over time on social platforms or be quite an expense right out of the gate if you are working with larger advertisers. With Google Ads that is not the case. You can bring any budget to start with and adjust as you learn and grow. In fact, you can start right away with vouchers.
Advertisers have the advantage with Google Ads of putting limits on daily budgets, maximum bids, and more. You can spend what you want and adjust from easily read analytics. Essentially, you have control over how much you spend on ads and can have confidence in not overspending if you are not monitoring your ad account 24/7.
Get People Talking About Your Brand
Ads are a big part of marketing for sales, but they are an excellent tool for building awareness. Ads may be one of the first places your audience and potential clients interact with your business. They get a sense of the business through the visibility and design of your brand in the ad.
Marketers highly prioritize building brand awareness through ads. Your ad type can positively reflect your brand. It is proven that consumers buy more frequently with brands they trust.
The more your audience sees your ads the more familiar they become with your brand, reinforcing and building trust with visitors. This element of trust increases your digital authority, and this attracts your desired audience and retains loyal customers and clients.
One of the biggest complaints of anyone using a platform is accessibility and ease of use. It does not matter if it is a social platform, job scheduler, or even an online store. If it cannot be readily accessed or is too much trouble to use, it will more than likely be dropped and not used. The same goes for marketing platforms.
Analytics is heavy with online marketing, hence online ads. When utilizing analytics it is important to actually understand what you are looking at and how to use it. Some analytic apps and platforms give the appearance of a matrix with no baseline for understanding, organization, and drawing conclusions.
Instead of a confusing dashboard, Google Ads has a user-friendly format that makes the information gathered easy to understand. It is presented in a pretty straightforward manner where you can review basic information such as clicks, impressions, keyword budgets, and similar.
Google Ads is measurable providing more transparency of data, so you can see what works and what doesn’t. The data can be viewed in a simple format or in more detail through Google Analytics integration. In Google Analytics you can go over specific website clicks and visitor behavior. This allows you to plan appropriately based on the metrics provided.
Google has changed many of the ways businesses perform online. While they have a monopoly on the digital marketing world, business owners, advertisers, and marketers can still make use of the tools provided with Google Ads and see a profitable return.
So there is a special need to implement Google ads for any kind of promotion.