There are many principles of good web design and development practice. You might have read and heard about the logo and each element of your logo plays in your branding but did you know that your web design and development could make a huge impact on your brand? Yes, you read that right. With our attention span hovering at an all-time low of eight seconds, making the first impression with web design is vital for your success. Web Design Company understands this very well. In this article, you will learn about how web design and development factors can prove to be a make or break for your business. So, here I am going to explain top 7 principles of good web design and development that can exclusively boost your brand.
Let’s learn Top 7 Principles of Good Web Design and Development
Did you know that the colors you are using on your website can tell a lot of things about your brand? Each color stimulates different emotions and conveys a different meaning, therefore, you must be extremely careful when choosing colors for your website. Choose colors that coincide with your brand personality and conveys the message you want to communicate with your audience. In that case, color is one of the principles of good web design and development.
For instance, red color symbolizes a dynamic and energetic personality. It also shows passion, power, and excitement. It is a great choice for those in the entertainment industry. On the other hand, blue color reflects calm and trustworthy brand personality. Similarly, the green color is a symbol of nature and environment as well as health. Do not forget to consider the culture of your target audience because every culture treats each color differently.
2. Size and Position of Logo
Even the minutest elements such as the size of the logo on your website and its placement can play an important part in your branding efforts. Make sure that your logo is the first thing your website visitor sees when they land on your website. In order to do so, you must place it in the top left corner of the page. Your logo size should be large enough so it is clearly visible so users do not scroll down without looking at it and it is among the first few things users see on your website. Do not forget to link your brand logo with your website’s homepage.
“There are three responses to a piece of design-Yes, No and WOW! Wow is the one to aim for.”—Milton Glaser
Did you know that 90% of information transmitted to our brain is visual? Our brain processes images much faster than texts. More importantly, we tend to memorize more of what we see than what we hear or read. All these statistics highlight the importance of visuals. Nothing can attract your website visitors more than visuals. It can make a great first impression and persuade them to come back to your website again. Images and videos on your website can convey your brand message without saying a single word. And obviously, visuals play a big role in the principles of good web design and development.
“Innovation distinguishes between a leader and a follower.”- Steve Jobs
With more than a billion websites out there, you will have to make your website stand out from the crowd to get noticed. Without creative design, your website will get lost in the sea of other websites. For that, you will have to think out of the box and come up with a unique website design. This way, you can stand out from the competitors and your website will be more memorable. The results will also reflect on your brand. Just like your brand logo, your website should be distinct and unique.
Another important principle from 7 principles of good web design and development is often neglected by web developers and designers is consistency. If you want your audience to remember your brand, what would you do? You tell them about it again and again through aggressive advertising. Similarly, your website must also follow this trend. Follow a consistent theme and pattern across your website and other social media channel to make a memorable impression on your target audience. When your users see consistency, they will consider you a serious and professional business and are more willing to engage and do business with your brand.
6. Content Layout and Tone
“Content is King”, right. Apart from relevant and engaging content, your website content layout matters too. Most people do not read each and every word on your website, they skim through web pages. In order to achieve success, you need to make your website content easily readable and scannable. Speak in the language of your target audience so it is easier for them to create an emotional connection with your brand. All these factors combine to make a big difference to your branding efforts. Highlight the benefits you are offering your products and services and tell them how your products and services solve the biggest problems of your target audience through your content. The more you keep telling about your products and services, the more they will start to run away from your brand.
7. Value Proposition
As soon as a visitor lands on your website, they take few seconds to access your website and take a decision whether your website appeal to them or not? You don’t want to make it tough for your website visitors to identify what your value proposition is and what your business is all about. Highlight the value proposition and make it as clear and concise as possible. Make sure you place your value proposition at the top of the website. This way, users will immediately read your value proposition and get the idea about your business philosophy. Value Proposition holds a valuable place in the principles of good web design and development.
Your website is closing linked to your branding and should be designed with that in mind. All the aforementioned website design and development factors can go a long way in proving to be a difference maker between branding success and failure. Pay attention to every element of your website whether it is color, visual, content layout or size of your logo because of they all count towards making your brand successful.
Which principles of good web design and development do you think have the biggest impact on your branding efforts? Feel free to share it with us in the comments section below.
Muneeb Qadar is a branding specialist having over 5 years of experience in helping startups and small businesses to grow. He works for Branex AE. He likes to read magazines, eBooks, journals and anything on the Internet regarding branding and how he can help his customers in getting to their goal of having a popular brand which people like to buy. So what are you waiting for? Contact him to get your brand the fame it deserves.
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