7 SMS Marketing Tips to Accelerate the SMS Marketing Success

Published on: 02/06/2021 | Updated on: October 25, 2024

Every success has many micro efforts behind its strategy. Today we are going to discuss 7 very important SMS marketing tips which can accelerate your SMS marketing success.

Every SMS marketing campaigns are not the same always. There are few specific SMS marketing campaigns that are strongly integrated with the marketing strategy of the business.

A survey was performed by ScanLife which shows that 89% of clients shop by using their smartphones. And 64% of USA citizens use smartphones since 2015 statistics.

We have picked 7 smart SMS marketing tips to enhance your business success. Let’s learn them.

1. Creation of an SMS Marketing Team

Bulk SMS marketing campaigns require a serious marketing strategy. Which requires some skilled professionals to access the perfect sms marketing strategy. Such as SMS marketing program experts, retail experts, on-location signage coordinators, SMM experts, digital creative designers, specialists for promotions, ROI and discount budget analysts, etc.

2. Know your clients

To go deeper in your SMS marketing, you have to count the achievement of the messages. For that, you can use a good customer relationship management app.

You have to generate the right SMS to the right clients. For that analyzing purchase history according to location-based demographics you can choose the right SMS for the right purchaser. Wrong SMS to the wrong client will make your marketing fail. To avoid these types of issues you have to perform segmentation of your customers for targeted promotions. You can deliver bulk SMS for general customers. For better results, you must own great SMS marketing platforms.

3. Write catchy clear messages

Hey, to convert customers to sales you have hundred and sixty characters for each SMS. With fewer characters, SMS converts better. In SMS writing must consider plain language and do not use abbreviations, all capital letters or any emoticons.

Open-ended SMS is harmful to SMS marketing. So, must avoid open-ended SMS.

4. Do not forget to use Call-to-Action Buttons

Call-to-Action buttons are the trigger of customer conversion. First, it engages customers with the SMS text and then it converts to sale. This is how you can generate more conversions with the help of a 10DLC registered number for enhanced deliverability.

Here are some call-to-action ideas you can use for successful SMS marketing:

Show this text – This call-to-action button encourage customers to gain a discount in order to client engagement in the campaign. For instance “Show this text for 75% off today”.

Click here – When you have less space in the SMS to express clear information about the campaign; a link can be essential to add in the SMS for more info. Or sometimes you need to take customers to a landing page, for those situations you can use the “Click here” button for client engagement.

Text-to-Win – Getting a gift or winning a prize from any company is just a chill for any customer. It can happen, just ask clients to text to participate in the contest which will enhance the engagement.

Text-to-Vote – By starting mobile polling any company can perform a survey about their service, product quality, prices etc.

Buy now – “Buy now” is one of the most remarkable calls to action buttons especially for regular customers. Text promotion with a ‘Buy now’ button surely can increase your sales.

5. Stick to the right timing

SMS marketing is a very short period of marketing. It’s a game about just 3 minutes approximately. The SMS can open by people in just a few minutes. So you have to be very strict about the right timing. Do not send the SMS in the morning instead of the day’s end when you are targeting an event at dinner or at night. That means setting up your SMS promotion at least 6 hours before the event. It will give you the best result.

Just keep a sharp eye on the right timing. While early promotion is harmful, the same way late promotion is not fruitful.

6. Opt-in promotion via many media

This is the very unique idea to provide scope to the clients to opt-in and it can be via all possible media such as:

• Social Media – Complete your Facebook page with all essential information, beside this include a “mobile number” field to the FB page sign-up and must add an opt-in button for clients in order to log on to the SMS promotion.
• Website – Never forget to include the SMS opt-in feature on your company website.
• Newsletter – Regarding the newsletter, SMS opt-in visibility is a must.
• Point-of-sale – POS is a good station to ask the customers if they are interested having opt-in for promotional SMS.
• Snail mail – Make sure that all the instructions for SMS opt-in are available on the coupons or promotional mail.
• SMS – Ask your clients by SMS if they want to opt-in: “Have access to 3 (New themes) text each month. SMS to 1212 to Opt-in.”

7. Remain focused on the top clients

Your best permanent clients are your real asset for your business. They are not only your clients, but also your marketers. They will promote your products and brand to their friend, families, and other known people in their surroundings.

Keep enriching the top client list and dedicate extra service and resources to them. As they are your brand’s fans, you have to perform a deeper survey among them. It will provide you with such information which will correct the serious errors of your business strategy.

Finally, If you are capable of crafting effective SMS and you are really dedicated to SMS marketing as other marketing, and properly for the above-discussed SMS marketing tips, success is yours.