Most marketers are looking to optimize their Landing Pages to improve the performance of their PPC campaigns. Lead Generation through Landing Pages continues to be one of the most sought-after strategies for improving performance. We will focus some important tips on a good landing page design.
Even if the brand’s offer is good enough to target audiences into filling in query forms, a poorly optimized landing page can become a deterrent. In such an instance, an online marketing campaign is likely to yield poor ROIs, leading to frustration and wastage of resources.
In this article, we are going to list down seven best tips for creating, optimizing, and improving the performance of landing pages.
Why Brands and Marketers should concentrate on Optimized Landing Pages?
As a brand, a Landing Page might be the first and only point of contact with a user/target audience. Most users will click on the ads you have placed on search engines like Google or social media platforms and come to your landing page.
In such a case, a landing page becomes a brand’s visiting card and should be able to create a good first impression. Poorly designed, optimized and unprofessional landing pages can hurt a brand in multiple ways.
For starters, they will result in poor conversions and lead generation for a campaign. Secondly, it will reflect badly on the branding and credibility of a brand. No one wants their brand to come across as immature or amateurish. Imagine if the design gets cut off in places on a cell phone screen?
A well-designed, SEO-optimized, and mobile responsive landing page is a must to grab the attention of the users. Without it, any online marketing campaign has the potential to fail.
List of Top 7 Tips for Good Landing Pages
- Mobile Optimization
There is a reason why Google has adopted a Mobile-First Indexing Policy. This is because a vast majority of its searches (70% and more) take place from a mobile device. A landing page needs to be mobile responsive according to resolution, device, and operating systems.
- Minimal Clean Design and Content
Most leading digital marketers and experts feel that simplistic designs and direct content perform much better than complex designs. It does not matter what the designer thinks is right. For the user, the design should be simple and the content should be straight-forward.
- Signals that build Trust
A first-time use coming to the landing page would feel satisfied and encouraged if he or she sees client testimonials. They will also feel certain if they see statements like- ‘trusted by more than 100000 customers in 2020’, followed by some text endorsements. There are trust signals.
- Shortened Forms
Opinions are divided regarding the kind of leadership, which will be generated from short forms. However, experts agree that shorter forms encourage people to fill in easily leading to more data collection, and lead generation numbers. It is important to invest time in the form fields.
- SEO Optimized Landing Pages
If you want your landing page to be boosted organically in some ways and reach maximum audiences, you need to ensure SEO optimization. This means using the same keywords on your landing pages as you have done for the PPC ad copy. This is a neat little trick, which will help.
- Strong and Result-Oriented CTA
The success of a landing page depends on what kind of communication you are having with a user. A strong CTA, which is different, yet unique, and conversation-friendly has been shown to return greater benefits to brands. CTA’s should always be integrated into the headline copy.
There are many things, which can go wrong on one single landing page. The key is not to rush the design and optimization. You should be in a position to do A/B testing with at least two different ad copies and landing page designs. This will boost performance in a major way.
The Final Word
By following the above-mentioned seven top tips for good landing pages, you will be in a position to get the most out of your online marketing campaign. This will help you improve your branding, create credibility for the brand, and most importantly, contribute to high-quality lead generation.
Can you think of some more tips for good landing page design? Let us know in the comments section below.
About The Author
Shahid Shahmiri is a digital marketer and helps online businesses to grow with smart marketing tactics to achieve objectives. Shahid is accountable for analyzing SEO, growth marketing and dealing with all promotional. He is focused and driven to grow businesses online and can manage the marketing and lead generation process with proven tactics and experiments.