Search engine optimization, or SEO, has garnered the attention of countless companies over the course of a couple of years that it’s already a standard strategy by now. It’s also one of those strategies that everyone can use, even those with no technical skills, which means your competitors are most likely leveraging SEO as well. Naturally, it’d be hard to believe that search engine optimization can help you perform better than rival businesses if they’re using it as well.
However, take note that there’s a winning formula for SEO. Your competitors might be using search engine optimization just like you are, but if you do it better, your company will eventually surpass your competitors.
On that note, here are some advanced and unique SEO tips that can maximize the potential of SEO to your business, allowing you to outrank your competitors by a huge margin.
Pay Attention To Your Content
Paying attention to your content is one of the most unique SEO tips. Because content is the king. Everyone that manages a website knows that search engine optimization and content work side by side. Without content, your SEO strategy won’t be complete. But it’s worth noting that not all content will bring benefits to your strategy. In some cases, it may even lead to SEO ranking penalties, especially if you create content without putting effort. At the very least, your content should be engaging, credible, informative, and valuable to the audience.
Usually, you’d hire a few people to write high-quality content, preferably those with prior experience. But if you’re not in a position to hire employees, one alternative is to get a content writing software for SEOs a tool that enables keyword research, backlinks, and format optimization, all of which helps in improving the quality of your content.
Rank For All Kinds Of Keywords
Targeting the right keywords can make a huge difference in enhancing the quality of content. Short-tail and long-tail keywords are two of the most common keywords used by website owners, so chances are your competitors are also using these types of keywords. The good news is that there are other kinds of keywords, more than you can expect, such as:
- Journalist Keywords: Terms that journalists often type in search engines.
- Comparison Keywords: Phrases that compare two or more trends.
- ‘People also ask’ Keywords: Words you can find in the People also ask section in Google search engine.
- Reddit Keywords: Popular terms in the Reddit community
If you want to outrank your competitors, you need to do what they aren’t doing—using unorthodox keywords, just like the ones mentioned above. But as always, you need to do an excellent job at it if you want to succeed. In that case, you might want to look into SEO Scout’s rank tracking tool a tool that allows you to track the performance of keywords you use on your website. With such a tool, it’s possible to track which keyword drives the most traffic to your site and adjust your keyword research strategy accordingly.
Make Use Of Animated Images
The primary purpose of search engine optimization is to make sure you rank highly in search engines, as the name suggests. It takes into account numerous ranking factors, such as keyword distribution and traffic, which is why ranking in keywords is important in the first place. But one particular thing that website owners often neglect is ‘dwell time.’
Dwell time refers to how long a visitor stays on your website. Typically, you want the dwell time to be as high as possible, and there are several ways to achieve that. One free and simple way is by using animated images or GIFs instead of simple photos. Doing so pushes the visitor to stay for a little longer, which can help you secure a better ranking than your competitors. But of course, the quality of the image matters, too, which takes us to the next topic.
Use Authentic Images As Much As Possible
Up until now, you’ve probably made use of stock images as your main media. Although they’re cheap and accessible, it’s still better if you create your own graphics. Perhaps if you’re writing an article about the results of your survey, you can create a bar and pie graphs to illustrate the information. Creating an infographic is also a good idea if you’re writing informative articles. Regardless, authentic images are better than stock images, so use them as much as possible.
Add Something Unique To Your Pages
Your goal is to outrank your competitors, or in other words, stand out from the crowd, and what better way to do that rather than by being unique. Using not-so-common keywords, animated images, and authentic graphics are part of it, but you must also accentuate the uniqueness of your website by adding a distinct feature. This can be anything from built-in apps, breakdowns, table of contents, submission forms, and testimonials.
Collaborate With Other Businesses
Considering how you’re running your business, you should be well aware of how important it is to promote other non-rival businesses. Not only does it allow you to nurture a more friendly relationship with a particular business, but it also pushes them to promote your business to their customers. For instance, if you run a salon spa business, you can collaborate with beauty care stores since their customers most likely would want to enjoy a relaxing day in a spa.
Similarly, you can partner with other businesses. It pretty much means that you mention their business whenever you create content, and they do the same in theirs. By doing so, you’re adding value to your content while expanding your reach, all for free.
Establish A Comments Section Management System
If you’ve been managing your website for quite some time now, you’ve probably encountered a few trolls and spammers in your comments section. Although it can be a bit discouraging, it’s still worth enabling this comments section as it’s practically a ‘self-generating source of content,’ as bloggers like to call it. Furthermore, one would prefer engaging in a business with an active online community rather than a company that runs a website that seems to have been inactive for years. But you don’t necessarily have to ignore the downsides of trolls and spammers. So, what you want to do is, upon enabling the comments section, establish a management system and appoint yourself or one of your employees as the moderator.
Outranking your competitors is much harder than one can expect, especially now that everyone is given a chance to use search engine optimization. However, using the same strategy doesn’t always lead to the same results. It still largely depends on your efforts and the cleverness of your game plan, and these unique SEO tips can help a lot in leveling up your SEO game.