App promotion by incentive installs which is prepared wisely should consist of several stages. They comprise collecting keywords, picking up the most convertible ones, analyzing competitors in your niche, launching a campaign itself, etc.

Not to get into a mess, you have to conduct all of these processes stepwise, paying particular attention to some crucial factors. If you want to know what determines your success by marketing your app, read the article below on app promotion guide.

App promotion guide: How to prepare a keyword cloud?

As a starting point of your keyword app promotion, you should deal with creating a keyword cloud. For that, you have to try to walk in your potential customer’s shoes: try to predict their intentions and functionality that they may be looking for.

You can use various techniques that will help you to achieve this aim: consider the main features of your app and write down all relevant search inquiries, using brainstorm.

Firstly, you have to identify the core i.e. the most meaningful word that describes your app. For instance, if you are marketing a racing game, it could be race, car, rally, etc.

Then, use word combinations to make your keyword cloud wide-ranging: it’s recommended to use verb+noun, noun+noun, adjective+noun phrases like offroad race, offline racing games, offroad car racing, rally 4×4, car racing free, etc.

Group these keywords according to their semantic core and proceed with checking their relevance. Note that the relevance and the conversion rate of keywords play an essential role in the whole promotion, so you have to sort them out thoughtfully.

Basically, you should enter a keyword in the search field and analyze the search results. Are there apps that offer the same features as yours? If the search results include your niche apps, your keyword is relevant.

During this process, you can also use autosuggestions from Play Store and App Store search fields, which will help you to enlarge your keyword cloud. 

Besides, it’s advisable to dwell on your competitors’ apps: you can read through their descriptions, reviews, and titles and pick up keywords, which they are using, as well.

Apart from manually checking, you can monitor the data in the developer’s console that depicts keywords, which you’re indexed and downloaded for as well as their conversion rate. It goes without saying that the most suitable search inputs for you have the highest conversion rate.

When you’re ready with this stage, you can step up to ordering incentive installs. However, keep in mind that you have to regularly update the list of your keywords and adapt it according to the results which they bring.

If a keyword is hard to promote and its rank is barely growing, you should probably delete it from your campaign and search for the ones that will bring you more impressions.

Also, if you want to get more organic traffic, you should constantly expand the number of keywords that you’re ranked for and your position by them.

How many installs do you need to reach the top?

The next step of your app promotion guide is setting up a campaign with installs. And here arises the question: How many installs does my app need to reach the top position?

Unfortunately, there is no sure-fire solution for all applications since you have to work out a strategy based on your specific features. If you’re a newbie, you’d rather consult an ASO manager, who can assist you by making your first steps in keyword promotion.

One of the leading companies is, so you can consult their support team to receive professional tips. However, to give you a basic idea of the number of installs, we should state some of the significant principles.

Each keyword has its difficulty i.e. the competition over a position of the keyword, and the higher the difficulty, the more installs are required. Based on this fact, we can differentiate short- and long-tail keywords. It’s pretty simple to distinguish them as the fewer words a keyword contains, the higher is the competition and the more installs you need.

It’s important to highlight that it’s pointless for your app to be promoted by keywords with the highest difficulty as it’ll require a lot of spends and isn’t sure to bring you results.

Thus, you have to focus on the promotion of less competitive and more specific keywords. Start with 10-20 installs per day until you reach a top 20 position and then gradually increase the number of installs.

Keep in mind that the higher your rank is, the more installs you need to enhance it. If your position is top 250 and you don’t get lots of impressions from the search, you can’t order too many installs as the algorithm will consider it suspicious, and you can get out of the index.

To estimate the number of installs, you can make the screening as well – a test campaign with 10-15 installs lasting about two days comprising the keywords you suppose are the most relevant. After a couple of days, analyze the dynamic of your rank and adapt your further promotion based on the keywords that showed the fastest growth.

You can create separate campaigns for keywords that need a different number of installs. However, you should enhance the amount of installs 1,5-2 times every 2 days after having got to the top 20. 

All in all, we have pointed out the key tips and factors that may influence your app promotion. Another significant aspect is choosing a company providing incentive installs.

If you want to make your marketing plan seamless and effective, we recommend addressing If you’re using their services, you won’t be concerned about searching for specific websites singly for analytics, for ordering installs, reviews, and rates.

All you may need is on one platform. Make an order and track the keyword rank history on the same website – what could be easier. Moreover, the team of high-end professionals will come to your aid whenever you need it. Promote your app effectively and start making a profit right now!