How to make money as an influencer? The world has changed in many ways over the past two decades. Many of these changes have been influenced and spearheaded by the introduction and integration of various technologies that now seem commonplace. Google search, for example, wasn’t even a thought a little over 20 years ago. Now, though, there’s a Google-enabled device in the pocket of nearly every pair of jeans across the nation. The internet and smart technology have combined to innovate and invent on a continual basis. These technologies have influenced other societal changes as well though, from the way we socialize, to the way we learn, even to the way we work.
It was a very recent past in which the average worker found employment with a single company and didn’t pivot or make a change for the majority of 40-50 years. How long you stayed with a specific company or corporation was almost a patch of pride, and those who bounced from organization to organization either needed a very good reason, or were rather looked down upon.
Today, though, the opposite has become much more common. Nowadays, modern employees are known for bouncing from job-to-job and even making several career pivots in order to find work fulfillment, a happy work-life-balance, and fair compensation for fair work. One of the relatively new career paths that’s been born from the generation of social media is that of an influencer. A career path that many traditional employers may not understand in the least. That being said though, even big brands and massive corporations have latched onto and taken advantage of the influencer market proving it is more than a viable path if taken correctly.
5 Ways to Make Money as an Influencer
Expanding Your Marketing Efforts
Blogging isn’t the only way that an influencer can expand their reach and increase their brand awareness amongst consumers, though. There are other relatively cost-effective ways that influencers can reach a larger portion of their target audience.
By making use of a mass text service, influencers can connect with a greater portion of their target audience, increase their exposure, and drive more followers to their various social media pages and websites. There are many different types of mass text campaigns and each offers a variety of pros and cons. Some mass text campaigns are designed to simply help with scheduling and confirming appointments, while other mass text campaigns are designed to promote a mobile-exclusive deal, sale, or event.
Utilizing Pay-Per-Post Opportunities
One of the best ways to make consistent money as an influencer is to utilize pay-per-post opportunities. If you’re already an influencer, you’ve likely garnered a significant following and might be regularly approached for brand ambassadorships. Avoid free or commission-based ambassadorships if you can and instead offer pay-per-post opportunities.
These are opportunities in which a specific brand or company will pay an influencer a set rate to post a certain amount of content featuring their products or services. Major influencers like celebrities, athletes, and pop-stars can make millions of dollars on a single paid post opportunity.
Smaller influencers with smaller followings earn less from these opportunities, but can still significantly increase their annual revenue through the cultivation of regular paid post opportunities.
Brand Partnerships and Endorsements
Similar to brand ambassadorship is actual brand endorsement. While these two things are similar, the devil is certainly in the details. Oftentimes, brand ambassadorships are poised or presented as endorsements, when in fact they aren’t anything more than marketing schemes.
This is a little bit dependent on the specific brand, as some ambassador programs are better than others, but these programs typically rely on the consumer becoming an unofficial sales-rep for the brand for a discount on their products and services.
Endorsements and partnerships, on the other hand, include the influencer in the money making process and guarantee some level of profit regardless of realized sales. As an influencer, you’re selling brand-exposure, you aren’t a sales-rep for a health-supplement company.
One of the best ways that influencers have found to earn a consistent income is through blogging. Many influencers have their own website on which they’re able to host a blog. Blogs offer a variety of monetization opportunities from affiliate marketing, to web-traffic, to hosting external ads.
Additionally, blogging can promote an influencer’s other products or services while also encouraging consumer engagement and subscription to that influencer’s brand. Influencers can also try to get their pieces featured on other pages as a guest-blog, in order to promote their reach even further.
Adding on Services or Side Hustles
Finally, sometimes it can be beneficial for one’s income to just add on more services or products. By expanding your service or product offering, you’ll be giving your consumers more ways to engage with your brand, support you as an influencer, and ultimately help you boost your income.
If you have the spare time, jumping into a side hustle can always be an excellent way to make some additional pocket cash as well.
Final Thoughts on Boosting Income as an Influencer
By following these ways you can earn money as an influencer. With gas prices soaring and inflation rates reaching those of a recession, income and budgeting is on everyone’s mind. If you’re working to make it as an influencer, try any of these strategies from a mass text campaign to guest-blogging in order to help boost your annual income, and put some extra 0’s behind the number in your bank account.
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