How to launch a new app and what should be the goal? Defining your goals for the future can be difficult.

We often are so focused on the big picture that we don’t think about the steps to getting there.

Businesses know this frustration.

The big picture is growth and focusing on changes at a macro level, that the building blocks of those macro changes are overlooked, underthought, and dismissed.

It’s important for businesses to enact swift change by focusing on smaller goals, working through them.

And it’s this approach that will suit them should they be looking to launch an app.

 If your main goal is to launch your app, you’re missing the little move that needs to get done to get you there.

Before you know it, you’ll end up frustrated that you’re no further closer to that big goal and have nothing to show for it.

Instead, consider the SMART goals method to get you closer to that successful app.

Take a look at our guide on how to launch a new app with determining the goals.

What are SMART goals?

For a goal to be a SMART goal, it has to be Specific, Measurable, Achievable, Realistic, and Time-bound.

It’s a great way to make sure that you are not working towards something that can never be or will take up time you don’t have.

The SMART goals method focuses you and will motivate you to achieve more when you see you are getting all your goals done.

So, what are some SMART goals for the budding app developer? Well, it must be specific and measurable, which means you should put some numerical value to it.

For example, a certain number of downloads would be a good start to a goal. But don’t go wild with that number.

If it’s not attached to an established business, you might want to bring the number of downloads down until you think it is Achievable and Realistic.

Finally, put a deadline on it.

Making your goal time-bound will give you a clear endpoint that will spur action.

Putting it all together, you will end up with a goal that looks something like “[Insert reasonable number] of downloads by the end of Q4 this year”. 

But there are other areas that you can focus on besides downloads, and they might even prompt downloads.


The first step to marketing your app isn’t social media or SEO but word of mouth.

It’s the most valuable asset you have when it comes to marketing, but it might need some help.

After all, no one is talking about you if they don’t know you.

But reviews are an essential part of the process of choosing what apps to trust.

Many consumers swear by reviews – understandably.

It’s an arbiter of their future experience.

What the problems they could face are and how the service they’re being offered works.

Prospective users and customers want to know what they’re in for.

But it’s not just about the quality of the experience.

There’s a quantitative element too.

The more reviews there are, the higher in app-store recommendations an app can be to engage with prospective users.

You might want to look into buying reviews on to get the volume of reviews you need to make an impression.

Volume is important.


How your app looks is very important, yes.

But what often gets forgotten is how your app feels.

Your users must be able to easily navigate through your app without frustration.

That means making sure that their path is clear, that they have multiple paths to important pages, and that there are no bugs or glitches blocking their way.

The key criticism of Musk’s era at Twitter is how glitchy and unresponsive the app can feel.

There are fundamental aspects of the experience of a Twitter user that feels neglected now.

For instance, the loading of replies under a tweet or of an image.

Basic engagement with media is made difficult because of problems with the fundamental programming of the app itself.

Twitter’s clout as an app – and the spectacles it creates and sustains – make users stay and come back.

Your app won’t have that reputation from the get-go. Make sure your app is smooth.


And then, you can get onto your online marketing.

If you need to be affordable you can do it entirely yourself.

Look up SEO to make sure that your business website directing people to download your app is at the top of their search results, and take your app to relevant communities on Facebook, Reddit, Discord and TikTok to target your ideal demographics where they are.

Hope now you know how to launch a new app with specific goal.

Belayet Hossain

I’m a tech enthusiast, entrepreneur, digital marketer and professional blogger equipped with skills in Digital Marketing, SEO, SEM, SMM, and lead generation. My objective is to simplify technology for you through detailed guides and reviews. I discovered WordPress while setting up my first business site and instantly became enamored. When not crafting websites, making content, or helping clients enhance their online ventures, I usually take care of my health and spend time with family, and explore the world. Connect with me on Facebook, Twitter, Linkedin or read my complete biography.