Digital marketing is a process to reach prospective customers through a digital platform like a search engine, videos, emails, photos, etc. Anyone can be a digital marketer. You don’t need a degree to become a digital marketer.
The scope in this sector is huge, but you will need to be an expert. To become a successful digital marketer, you have to keep yourself updated with passion, and you must have the desire to learn new things.
You may not make a handsome amount initially in this profession, but as time goes, you will be a gem for the industry. This job is challenging but stress-free and satisfying.
Struggles in Finding Quality Employees in Rapidly Growing Digital Marketing Industry
Why is the growth of digital marketing rapid?
Since the internet has become a part of our life, a business’ needs to grab customer with the help of internet. Digital marketing is the modern marketing process to attract the customer using digital technologies. Unlike traditional marketing, digital marketing has a unique feature to target the exact customer; as a result, it has become a lifeline for both well established and new business.
Appropriate digital marketing can help business growth in several ways, for example, branding, make competitive, easy communication, global trading, affordable targeted marketing, better visualization of the product, become authentic and hold clients. These are the reason for the growth of digital marketing.
Why digital marketing agencies need qualified employees?
As there are an immense amount of competitors in the digital marketing industry, to get more clients, companies need to hire qualified employees so that they can handle more clients and grab the market share.
Without expert employees, providing the best service will be difficult. The ultimate goal of hiring qualified employees is to deliver the best service to the clients and build a long term relationship. With the help of good employees, a digital marketing firm can develop and hold its reputation.
Sectors in digital marketing
Digital marketing has many sectors. The advertiser’s main goal is to find out the sector, which results from the better ROI for the targeted brand or business. Some of the popular and effective sectors are displaying marketing, email marketing, search engine marketing, social media marketing, social networking service, In-game advertising, video advertising, and affiliate marketing.
Online display advertising focuses on showing the promotional message to the consumer through the use of the internet. Sending promotional offers or notify the existing customer about the new product directly to the inbox is known as email marketing. Search engine marketing focuses on the promotion of websites on major search engines and increases visibility to its core customers. Promotion products on social media like Facebook, Instagram, Twitter, Pinterest are called social media marketing.
Nowadays, a new digital marketing strategy developing, which is called in-game advertising. The inclusion of products or brands in digital gameplay is called in-game advertising. Showing ads in the videos e.g., YouTube, Facebook videos called video advertising. These sectors can play a significant role in promoting products and brands to related consumers.
SEO in Digital Marketing
At the beginning of digital marketing, only a few sectors were available, and SEO was one of them. 8-10 years ago, people used to search on Google; still, they do. So, whenever users search on Google, most of the users visit the websites listed on the first page. Staying on top of the search or the first page brings you more traffic as well as the business.
Though there are a lot of platforms for getting the desired consumer, still SEO is popular since most of the people use Google to search for anything. As the competition among the brands and companies are increasing day by day, Google also trying to provide its user best experience.
Getting on the first page of Google is becoming stressful day by day, and the best product or service provider can hold their position. Ignoring SEO will cost you as a failed company in your industry.
Real struggle in finding quality employees
Finding the right employees for a digital marketing firm is not easy. A qualified employee should be self-motivated, the first thinker, accountable, and have a strong desire to learn new skills. Having only PPC skills is not enough to land a job. An employer looks for an employee with intangible skills with dedication. As the industry is growing, the variety of services also increased.
To provide a specialized service, one needs to have some specialized skills. Most of the employees nowadays don’t have enough skills. As a result, they are facing trouble to find the right one. Sometimes demands exceed the supply of qualified employees. For example, Sitecentre a sunshine coast based SEO agency is struggling to find qualified employees.
The shortage of local employees is the reason behind the struggle. The hiring process is a little bit tough. An employee has to go through at least two steps to get hired, including two phone calls and in-person interviews. Most of the applicant fails to complete those screening process. That’s why local companies don’t want to waste their time and effort on finding local employees. They find out the solution by hiring remote employees who have as advanced skills. Lack of local employees force companies to hire from another country or city.
Digital marketing is a great field to build a career. As I said earlier, having a degree is not relevant to land a job in this sector. One with the advanced skills will get the priority and will be hired easily. Most of the people think digital marketing is an easy job, and they don’t want to make themselves an expert. Some of them might get hired, but fails to keep the position.
As a result, agencies are having problems to grow their business. New ad platforms and opportunities emerge every year. So, companies, as well as employees, have to adapt to the new advertisement inventions.
That’s why adaptability has become one of the most important qualities for hiring a new employee. Company culture fit also another quality to get hired, and because of that, sometimes skilled employees might not get hired. When agencies want to hire someone, they look for the long-term. It is rare to match a person with all those qualities or at least a few qualities. That’s why there is a struggle in finding quality employees.