What are the important elements of a good website design? Around 71% of all small businesses have a website. And more importantly, 38.5% of all users judge a business, a project, or an idea based on how their website looks at first glance. In the game, when it comes to website design, your first impression either makes or breaks you. It’s love at first glance or “I’m leaving from here”. That’s why investing in proper website design is critical — it makes an impact in a matter of seconds and allows your audience to perceive your brand positively. A good website design helps keep your leads, your clients, and your viewers on your page. In this article, we’ll talk about the 7 features of a good website design.

What does web design include?

Website design is the process of creating the layout, navigation, and content of a website. Every little inch of it. Every website design element is carefully selected. It not only takes into account visual elements but technical ones — for example, responsiveness and speed. Each key feature, or step in this process has an impact on your website. Not just when it comes to your audience, but Google. And why is the last so important? Because Google is the gatekeeper. It judges your website based on a series of principles or website design elements – all meant to improve user experience – and gives you an SER – Search Engine Result – rating. If your website lacks punch, when it comes to its technical aspects, Google gives you a bad rating, funneling you into the outskirts of its results.

Website design is one of the most important parts of the success of any site. It can be hard to create a good-looking website in your browser, and this is why many people turn to professional web designers. For example, guys from Apex Designs provide local Albury web design services. Experts will take into account all elements of a site and drive leads and conversions. A web designer will take all the information you provide about your business or your project, and use it to create a website that represents you well.

The website design process is complex since it takes into account a lot of moving parts. The process includes the communication of information through the use of text, images, graphics, and animation.

Website design can be done in different ways.

  • Hand coding: It can be achieved through rigorous coding — from scratch
  • Using software: employing software like Dreamweaver or Adobe Photoshop.
  • Website builder: subscribing to a website builder — apps, and websites that offer all-in-one solutions including a myriad of templates.
  • Content Management System: one of the strongest and biggest producers of the website is CMS. Platforms, of which WordPress is the most famous, are used to manage content and create websites. Over 455 million websites use WordPress as of 2021.

Top 7 elements of a good website design

Good website design should have high-quality content that is intuitive to navigate for users. It should also have a layout that is easy to read and understand for users with any device. Let’s look at some of the website design elements you should take into account.

Easy Navigation

Readability — this is the ease with which a reader can incorporate information. That includes written as well as images. Readability is the general quality of a site, and how enjoyable it is to read. Your audience should be able to – at a glance – get critical information about what you offer. They need to grasp key concepts about your business, and your project without having to dig through your website’s content. A good website designer will not only take into account how a person navigates through your side, but how said the site is structured — they will introduce concepts like tabs, headings, and subsections.

Great Graphics

Websites are at their core experiences. These experiences need graphics. Why? Because our brain processes images and graphics with much more ease than words. We are a visual species. Our brains are hardwired for visual content – for images. According to MIT, some studies have estimated that images communicate information 60,000 times faster than words.

Information Accessibility

Users should be able to access key information easily. For example, a survey revealed that most users who get frustrated with accessing data on a site – like a contact information – are 5x less likely to make a purchase. Users constantly need easy, fast, intuitive, and even dynamic access to key information.

Harmonious Color Scheme and Layout

One of the most important trends when it comes to your image is the unified theory of branding. Everything you do, as far as your brand is concerned, needs to be harmonious. Your brand demands that all your systems work not only in unison but under the same concepts, and value systems.


Branding is key. It is one of the most important website design elements you’ll encounter. Before you can start your site you have to have a clear idea of what your brand is. Not just the imagery or the logo, but everything. How does your customer find you? What are you selling? What pain point are you solving? How do you reach your customers? What is your lexicon? What emotional connectors are you employing? What is your value system? Where do you see yourself in 5 years?


The font you use defines not only your brand but a key part of how easily your site can be digested. Fonts should look professional — they should effortlessly highlight your content and catch the eye. Decorative or supercilious fonts can be extremely distracting.

Mobile Friendliness

Today, most websites are accessed through mobile phones — it’s important that your site can respond to the change in hardware. That it can effortlessly switch from being viewed on a computer, or tablet, to a smartphone screen.

The effects of a good website design

A good website design is not only about how it looks, but also how it behaves. It’s your first impression and in many cases the only one you will have with a certain client. It’s a complex, sometimes tricky issue since it takes into account not only design elements but technical issues. A good designer will not only interpret what you need, but what your user demands. They will be able to leverage the psychology of images, the emotional input of colors, the features of a host or CMS, and the readability of fonts to get you the best website design available.

Wrap up

These are the important elements of a good website design. If you want to make sure your website is designed for success, keep these seven elements in mind. From first impressions to easy navigation, these elements will help you create a website that works for your business.

Belayet Hossain

I’m a tech enthusiast, entrepreneur, digital marketer and professional blogger equipped with skills in Digital Marketing, SEO, SEM, SMM, and lead generation. My objective is to simplify technology for you through detailed guides and reviews. I discovered WordPress while setting up my first business site and instantly became enamored. When not crafting websites, making content, or helping clients enhance their online ventures, I usually take care of my health and spend time with family, and explore the world. Connect with me on Facebook, Twitter, Linkedin or read my complete biography.