What data collection method involves tracking? Data collection is the collecting, observing, measuring, and analysing information about a particular subject to assist research carried out by groups of professionals irrespective of the field they belong to. 

It is crucial that the data is fully completed in the collection phase and is obtained legally. If not, the analysis will be inaccurate, and other consequences could be involved. 

Data is either qualitative (contextual), quantitative (numeric), or both. Most data collection methods apply to either of the above types. However, some are better suited to one than the other.

In the data life cycle, the second step is data collection. When data is generated, it should be of benefit to your team. After it is generated, it can be processed, stored, managed, analysed, and visualised to assist in every decision-making plan of your organisation.

When collecting data, several factors need to be considered. They are;

  • The question you seek to answer.
  • The data source.
  • The timeframe for collection.
  • The data collection method(s) that will best meet your needs.

What data collection method involves tracking?

Though the goals and techniques may differ in several fields, the general method for data collection remains the same, which means that some standards need to be followed strictly. The various data collection methods involving tracking are:

Transactional Tracking

This data collecting method involves tracking the purchases made by your customers and studying the data to understand your customer base better. This is often seen in e-commerce and point-of-sale platforms, as they allow you to store and collect data easily.

Online Tracking

Online tracking is used to gather behavioural data by implementing pixels and cookies. These two tools are used to track the behaviour of users across websites and give insight into the content they find most interesting. Users’ behaviour on your website can be tracked to show how long they spend on a particular product on your page or whether they are confused about a choice. This can, in turn, help you improve your site and offer better services. 

Adding cookies may incur a fee, but implementing pixels is often free and easy to use. Once set, they gather data independently and don’t require much maintenance. Several websites also offer data tracking services; an example is Hello Pareto, one of the best data collection and web analysis tools available.


Anyone unaware of how data analysis works will likely choose interviews as the best way to collect information. Practically everyone can come up with a list of questions, but the only way to have an efficient interview is to know what to ask. Interviews can be conducted over the phone or via a web chat since in-person interviews can be expensive. Interviews create a chance for open-ended questions, and compared to other data collection methods, interviews are pretty customisable and responsive.


Observation is a method of data collection that is done without asking questions. This method is entirely subjective, as it expects the researcher or observer to make judgments on the data. Nevertheless, in some circumstances, the chance of being biased is minimal.

For example, if the analysis requires the number of people in a restaurant at a particular time, unless the researcher counts wrongly, the data should be significantly reliable. Variables that expect the observer to make distinctions, such as the number of millennials that visit the restaurant at a given time, can present possible problems. 

Documents and Records

Sometimes data can be collected without even asking anything from anyone. Document and records-based analysis use existing data for research. The research materials could be attendance records, meeting minutes, or financial records.

Using documents and records can be worthwhile and inexpensive because you are using research that has already been conducted. However, since the researcher cannot control the results, the documents and records can be an insufficient data source.

Focus Groups

A focus group is a mixture of interviews, surveys, and observations. It is a data collection method that involves several individuals with something in common. The goal is to add a unanimous element to distinctive data collection.

For example, a focus group study can ask individuals to watch a presentation and discuss the content before answering surveys or interview questions.

Asking open-ended questions helps form the research and eliminates external interference.

Oral Histories

Oral histories involve recording, preserving, and interpreting information based on the personal experiences or opinions of a group of people involved in a particular event. Oral histories are linked to a specific event; an example is a study of the effects of a flood in a particular community. The purpose of this data collection method is to shed light on what exactly happened.

Questionnaires And Surveys

Questionnaires and surveys are used to ask questions that have closed-ended answers. The data collected can be analysed differently, and numerical values can also be assigned to speed up the analysis. 

This can be beneficial when collecting large amounts of data. Surveys and questionnaires should be carefully planned to get the best results. An effective way to conduct surveys is by creating forms online.


Hope you have the answer now to the question – what data collection method involves tracking? Data collection is a very crucial procedure for different professionals and companies. Though it may be arduous for new researchers and business owners, fully understanding its methods can be beneficial to data collection in the most precise way.

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