What is Click to Call?

So, what is click to call, and how to use click to call? Click to calls is a method of instantaneous communication in which a user clicks a button or texts a number to connect with another person. A phone call, SMS, or Voice-over-Internet-Protocol connection can be used to establish these connections (VoIP). As for buttons on web pages, click-to-call links are ubiquitous.

However, URLs in emails and videos can also lead to click-to-calls. This feature saves them time by eliminating the need for users to manually enter business phone numbers into their phones or leave their current web surfing session to create a phone number.

Click to call is a type of Google Ads (formerly AdWords) ad that, when clicked, calls the business directly rather than linking to their website. Because these ads can only be seen on mobile devices, they are critical to mobile marketing campaigns.

In the current version of click-to-call technology, there is no need for clients to download any additional software (such as Flash). As a result, clients need not have to worry about downloading potentially harmful applications. For the most part, the call takes place outside of the user’s computer when using today’s click-to-call technology.

How to Use Click to Call

After learning the question about what is click to call, now we will look into how to use click to call. In its most basic version, click-to-call technology works when the end-user inputs her phone number and requests a call. Afterward, a third-party intermediary service calls the end-user and the other party and opens the communication between them.

Inbound Sales Using Click-to-Call

The name “click to calls” can be misleading, as hitting the button doesn’t always result in a phone call to the other person. In many cases, all that the user requires is a phone call. Customers can ask a sales representative to call them right away with this technology widely used by many businesses.

Consumer demand can be demonstrated by a customer who uses click-to-call and warrants rapid follow-up in these circumstances. When highly qualified leads are connected to sales professionals in real-time, click-to-call solutions can significantly impact inbound sales ROI.

Calling a Chatbot by Simply Clicking on It

AI-powered chatbots can be used to allow customers to request phone calls from the comfort of their own homes. AI-powered chatbots are becoming increasingly popular for inbound sales, and the ability for customers to click a button to be connected with a sales rep via the chatbot is a tremendous tool for organizations.

Why Use Click to Call?

In some cases, even the most helpful information on your website or app isn’t enough for the customer. They could want to learn more about your product or service before making a purchase choice, or they might need assistance right away and don’t want to wait for an email to arrive. Your customers may quickly get in touch with your sales and support teams straight from your website thanks to click-to-call.

According to research, 88% of people who see a call-to-action button on your website are more inclined to contact your business. And the likelihood that they will buy from you is substantially improved if they have taken the initiative to speak with you. When it comes to click-to-call methods, Forrester Research anticipated that consumers would spend more than $1.12 trillion on them in 2017.

The numbers speak for themselves, as evidenced by the graph. According to market studies, a click-to-call button can raise call-to-conversion rates by 200 percent. Add click-to-call capability to your website, and you’ll see a boost in revenue and customer happiness. 47% said they were more likely to look into a firm’s competitors if there wasn’t a method to call the company directly, and 27% said they were less trusting of a company if they couldn’t reach them by phone.

Inside of a Web Browser or App

A person can place a phone call from their browser or mobile app with only a single click. For example, JustCall built Voice Connect, a click-to-call tool that enables hosts to call potential customers simply by clicking a link on JustCall’s site. This allows hosts and guests to keep their phone numbers confidential, as the numbers are hidden. Any website or app can easily incorporate a click-to-call feature using VoIP to make calls over the internet rather than through a landline phone service.

Receive a Call Back

To get a quick response, the user might input a phone number into a form on the website or app. This information includes the customer’s name, the current page, and any other relevant information that the API can access while the call is being formed.

Rather than the consumer manually entering this information, the service handles it for them. When a web form submits an HTTP request, an outbound call is placed to the user’s phone number, and they immediately receive a callback. Customers may now enjoy highly customized service with just a few mouse clicks.

Benefits of Click to Call

They simplify the lives of consumers.

Consumers can get through to a customer service representative with a single click of the mouse. If you don’t have an automated answering service, the call will go to voicemail. A simple automatic answer is all that is needed if this happens, and it will keep callers informed of when they can expect a response to their message.

They increase the number of calls

For obvious reasons, inbound calls increase when you include click-to-call buttons and encourage customers to contact. Who would have guessed?

Some estimates put the increase at as high as 200 percent, depending on your company’s prospects, industry, and more. Including a click-to-call widget on your website, on the other hand, has been shown to increase customer contact rates by 88%.

They boost sales by boosting conversions

This one should go without saying. In other words, the more phone calls you make, the more problems you can fix. It is possible to guide more people through the funnel if you can answer as many questions as possible. Your conversion rate will go on to increase the more people you bring into the funnel.

Phone call conversion rates are ten times higher than clicks on the website

There’s a good chance this is because 61% of mobile users phone a firm during the purchasing phase of the buying cycle. There’s a good chance because customers know that if a firm makes it easy to contact them, they’ll likely reply fast to all future inquiries.

Click-to-call buttons could be a goldmine of conversions, no matter the motive. They increase the return on investment (ROI) of digital marketing campaigns.

Every marketer aims to increase their return on investment (ROI). As a result, the company’s marketing department will be more effective and likely to earn more funding in the future due to this increase in revenues. It’s estimated that click-to-call functionality will boost digital marketing ROI by a whopping 143 percent! (according to some estimates).

Customer service is enhanced as a result of their use

Having a successful business does not solely depend on bringing in new customers. Along with making it easier for clients to get in touch with your customer care representatives, having click-to-call buttons makes it much easier for them to do so.

Ninety-three percent of customers are more likely to return to a firm that provides good customer service; thus, integrating click-to-call capability could be your organization’s secret weapon for client retention. It would be best if you differentiate yourself from the competition in a market where over 90% of businesses compete based on customer experience.


It’s more than simply a convenience to have call buttons that you can click on. Using these tools will help your business get more phone calls, simplify your customers’ and prospects’ lives, increase sales, and improve your digital marketing ROI and customer experience. Using call monitoring and click-to-call capability, you can continually improve your marketing plan based on the latest statistics. Hope now you know what is click to call, how to use click to call, and what are the major benefits of it.


How does click-to-call function?

This is a basic example of how Click-to-Call functions. It’s as simple as having a user enter her phone number and then asking for a call to be placed. Afterward, a third-party intermediary service calls the end-user and the other party and opens the communication between them.

How do I set up click-to-call?

To enable the Click-to-Call feature, please follow these steps:
a. Go to Setup > App Setup > Custom Settings > Feature Configuration > Manage in Salesforce.
b. Enter the name CLICK TO CALL in the Name field.
c. Save your work.

How do you make a link call a phone number?

Click-to-call HTML buttons make it easy for clients to contact your business. Visitors can call your business by clicking a button or a link on your website if you include your phone number in the code.

Is Click-to-call on Facebook?

The call-to-action (CTA) in Facebook’s click-to-call ads is “Call Now.” Whenever a user clicks this button, the phone’s dial pad opens with your business number pre-filled in. This implies that potential customers can get in touch with your business directly from Facebook.

How do you make a link call a phone number?

In order to make a phone number or a piece of text clickable, simply highlight it. The “Hyperlink” button can be clicked. You can use tel: followed by your phone number without dashes. Use the link that was provided.

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