What is the main purpose of contact center support solutions actually? Contact centers are the backbone of providing quality customer service. With the introduction of cloud technology, contact centers have evolved into massive business solutions for managing customers across multiple communication channels.

The success of a business depends on using the contact center correctly. Poorly handled conversations may result in financial loss and tarnished reputation.

So when it comes to handling communications with consumers or clients, businesses will always come across many challenges. The solution to all these challenges is investing in a powerful and reliable cloud-based contact center solution.

What is a contact center solution?

Contact Center solution is the business demand to enable interaction with customers or prospects via different communication channels. Phone calls, SMS, emails, social media, websites, etc., are some of the popular channels.

Contact Center support solution emphasizes on providing excellent customer services, technical support, and sales support. It is integrated with advanced functionalities and services that are capable of handling both internal and customer interaction.

Types of contact center

There are different types of contact centers depending upon the needs of a business. Generally, there are the following 4 types of contact centers:

1.   Inbound contact center

An inbound contact center is a basic form of a contact center that is set up to answer incoming phone calls. Their primary goal is to answer customer queries such as service inquiries, sales inquiries, order processing, technical challenge support, and general help desk topics.

Inbound contact centers are in high demand because many customers still prefer to communicate with an actual person over the phone. They are now using VoIP technology and provide efficient services with the help of features like interactive voice response (IVR).

2.   Outbound contact center

Businesses utilize outbound contact centers to interact with consumers for sales and marketing. The majority of the time, these outbound houses encourage business growth by approaching prospects and converting them into actual customers.

Telemarketing, cold calls, sales, upselling, client follow-ups, and lead generation are all common activities carried out in an outbound contact center. Any organization that wants to expand its business will struggle without these outbound platforms. You will need a solid strategy to complement the outbound contact center and target your ideal customers.

3.   Multichannel contact center

The multichannel contact center is responsible for supporting businesses whose customers contact them via multiple communication channels.  Phone, email, social media, websites, mobile applications, chatbots, real-time chatting, and SMS are some of the major communication channels.

Getting a multichannel contact center can give you a huge advantage over your competition if you want to build your business’s brand as a market leader. A multichannel contact center will allow you to use multiple channels and techniques to ensure you get the desired outcomes rather than just relying on phone calls.

4.   Omnichannel contact center

Like a multichannel contact center, the omnichannel contact center uses several communication channels to communicate with customers. However, it provides a seamless connection by integrating different channels into a single unified platform.

Even if a customer switches from one channel to another during the interaction between them and agents, communication channels have access to the conversation details of the previous channel.

All the agents can easily access the data of a customer regardless of the channels from where the data was collected. Agents have a comprehensive picture of the whole customer journey and provide the personalized service that modern customers have come to expect.

What are cloud contact centers?

A cloud contact center is a business solution that manages inbound and outbound customer communications. It includes a complete set of functions and services to provide exceptional customer support across different communication channels (voice, SMS, email, social media, etc.). Contact center providers offer contact center software integrated with all necessary functions and services.

Cloud contact center is flexible in terms of location and time. An agent can remotely work give contact center services from their home and be available for customers 24*7. Today a good cloud contact center should include omnichannel capabilities, data integration, advanced analytics, sales automation, and customer interaction tools.

What is the major difference between a call center and a contact center?

 Contact CenterCall Center
Communication channelsPhone, SMS, chatbots, live chats, social media, websites, and more.Phone
Support typeReactive and ProactiveReactive
Automatic DistributionTickets across communication channelsPhone calls
Use casesOmnichannel customer services, Tailored self-services, Virtual contact centers, etc.Cold calling, Phone-based customer service, Debt collection, etc.
SoftwareContact center softwareCall center software

What are the features of contact center support solutions?

Considering the question What is the main purpose of contact center support solutions, contact center support solutions are equipped with powerful features to deliver a quality customer service experience. These features are responsible for managing the entire business process and streamlining the workflow of agents. Here are some of the essential features of a contact center:

1.   Interactive Voice Response (IVR)

Interactive voice response is a critical component for ensuring 24-hour phone support. It provides an IVR menu which consists of a list of options for callers to select for handling their requests.

What is a contact center solution

The IVR also allows for activity peak management. It provides self-services such as checking balance, bill payment, etc.  This enables customers to fulfill their simple requests without the assistance of an agent.

2.   Automatic Call Distribution (ACD)

Automatic Call Distribution enables a contact center to handle inbound calls and routes calls to agents. It uses the data gathered from the IVR menu to direct the call to the most appropriate agent.

This agent is capable of providing a clear and speedy response, whether it is based on the language, expertise, or a specific product. As a result, the ACD significantly reduces incoming call wait times, improving both customer satisfaction and agent productivity.

3.   CRM integration

There are hundreds of CRM application that manages the information of customers and generate critical reports. Switching between CRM apps and contact centers is frustrating and ineffective, so you must integrate CRM apps with your contact center. CRM integration brings all the data in one single platform, i.e., a contact center where you can access the data from the dashboard.

4.   Outbound call dialer

The outbound call dialer enables to make phone calls automatically from the given list of phone numbers. Preview dialer, progressive dialer, and predictive dialer are some of the types of outbound call dialer.

It is mostly used for web lead follow-ups, callbacks, cold calling, etc. It allows you to customize your call strategy to increase the number of contacts reached daily. A reliable dialer is essential for enhancing agent productivity and ensuring campaign success.

5.   Call recording

Call recording allows you to record phone calls between your teams and prospects. This is an essential component for training agents. Listening to their calls enables agents to identify points of progress, potential roadblocks, and reasons for the dissatisfaction of customers. Recorded phone calls can potentially be used for legal purposes in the event of a consumer dispute.

What are the main benefits of cloud contact centers?

Contact centers are fruitful for both clients and customers to fulfill their needs. There are many benefits to using a cloud contact center. Here are some of them:

  1. Quick deployment: Since cloud-based contact centers do not require any additional hardware infrastructure, the entire setup can be completed in a very quick time.
  1. Scalability: Cloud-based contact center software enables companies to scale up or down in response to changes in customer traffic and business needs. Adding or removing agents is easy.
  1. Remote work: Businesses can run contact centers from both home and offices as long as users have access to the internet. Teams in a company can easily stay in contact and work with each other.
  1. Improve agent productivity: With cloud-based call centers, organizations can concentrate entirely on the agent’s performance rather than worrying about hardware and system maintenance, resulting in higher productivity.
  1. Fast installation: Since there is no hardware installation process, the contact center can operate relatively fast and enterprises can swiftly reach their desired goals.

What are contact center operations?

Contact center operations involve communication management, system troubleshooting, performance measurement, and tracking customer satisfaction. Location, technology, customer service, agents, processes, and financial management are the six pillars of contact center operations. It gives suggestions on how to measure customer service experience.

What are contact center services?

A contact center is a hub where businesses handle business communications across several communication channels. It provides various services like providing effective technical support, customer care, omnichannel support, tailored self-services, and many more.

Contact centers usually comprise one or more call centers along with emails, webchats, and social media engagements. Additionally, contact centers are frequently integrated with customer relationship management (CRM). Contact center services use the following tools and equipment:

  • Desktop, smartphones, or laptops
  • USB headsets and microphones
  • Data Handler
  • Call center Software
  • Voice Over Internet Protocol (VOIP)
  • Sales automation tools
  • Workforce Management Tools.

What is the contact center representative?

A contact center representative is an agent who works in a contact center to handle customer queries and requests. They interact with prospects/customers via multiple communication channels like voice, chat, social media, emails, etc. They have a significant impact on the customer experience.

Professional contact center representatives don’t just listen to consumers but also fully understand what they’re saying, including reading between the lines or comprehending the subject matter. Along with understanding customer’s views, they need to perform some of the following duties:

  • Handle inbound and outbound phone calls.
  • Follow different types of communication script
  • Resolve customer’s queries
  • Manage conversation records
  • Convert prospects into real customers and more.

Why contact centers are moving to the cloud?

Contact centers are the center of providing customer service. With more and more people are active on the internet, contact centers are also moving to the cloud to run parallelly with the current market trend.

Cloud-based contact centers provide group-breaking advantages that on-premise call centers could never provide. Their advanced features drive the customer service process quickly and efficiently. Also, they are about 60% cheaper than traditional call centers that catch the eyes of many businesses.

Moving to the cloud reduces the requirement for on-premises infrastructures such as servers, connections, hardware, and physical space. As a result, there is no need to spend time at the office maintaining and monitoring them.

You receive financial and operational benefits when you migrate your contact center to the cloud. Companies can save money and expand services quickly since contact center providers host and maintain infrastructure on their servers. On the other hand, Agents can access the dashboard from any device as a cloud-based contact center enable a remote working environment.

Cloud-based contact centers are responsible for providing complete visibility into the customer journey. It assists marketing teams, sales teams, and other units in improving the client experience by using the data gathered by contact centers via different communication channels. Hope now you have the answer of the question – What is the main purpose of contact center support solutions?


1. What are call center applications?

Call center applications enable businesses to engage and interact with customers that allow agents to resolve consumer issues. They aid call center agents in handling outgoing and inbound consumer calls.

2. What systems do call centers use?

Nowadays, most call centers use cloud-based phone systems like KrispCall, RingCentral, Nextiva, CloudTalk, and more.

3. What is the ideal function of a call center?

The call center is responsible for providing customers with a tailored experience through inbound and outbound interaction with customers and potential clients.

4. What is a cloud-based call center?

A cloud-based call center is a business solution that handles inbound and outbound phone calls hosted by a third-party vendor. The automatic call distributor (ACD) and the interactive voice response (IVR) system are some of their major features.

5. What does contact center operation mean?

Contact center operations involve communication management, system troubleshooting, performance measurement, and tracking customer satisfaction.

6. What are the tools and equipment used in contact center services?

The following are the tools and equipment used in contact center services:
Desktop, smartphones, or laptops
USB headsets and microphones
Data Handler
Call center Software
Voice Over Internet Protocol (VOIP)
Sales automation tools
Workforce Management Tools.

7. What is a call center management system?

A call center management system refers to how companies run their call centers on a day-to-day basis. Forecasting, scheduling, personnel training, reporting, and all client interactions are all part of it. Workforce optimization (WFO) technologies can help modernize call center operations.

8. Why is technology important in a Contact Center?

Technology can make the contact center seamless and dynamic for agents to interact with customers or prospects. It provides automated tools and advanced functionalities to improve agent productivity and customer satisfaction.

9. What are the 4 key features of a contact center?

Automatic call distribution (ACD), Interactive voice response (IVR), CRM integrations, and Sales automation are the key features of a contact center.

10. How can a call center be managed better?

Companies can manage call centers by hiring the right employees, providing comprehensive training, enhancing internet and customer communications, automating tasks, streamlining workflow, etc.

Belayet Hossain

I’m a tech enthusiast, entrepreneur, digital marketer and professional blogger equipped with skills in Digital Marketing, SEO, SEM, SMM, and lead generation. My objective is to simplify technology for you through detailed guides and reviews. I discovered WordPress while setting up my first business site and instantly became enamored. When not crafting websites, making content, or helping clients enhance their online ventures, I usually take care of my health and spend time with family, and explore the world. Connect with me on Facebook, Twitter, Linkedin or read my complete biography.