What are the best practices of optimizing blog content for SEO? Online businesses that seek to market their products and services pay close attention to SEO. Generally, Search engine optimization or SEO includes multifaceted strategies for ranking a website.
Apart from the broader SEO guides on website ranking, this post will share specific strategies for optimizing blog content.
If you for this guide on optimizing blog content for SEO, it will help you rank blog content well in search engines. And that will ultimately bring increased traffic to your website regularly.
Who Is Your Target Audience?
The type of industry you’re functioning in has a primary audience that should be addressed on priority.
Your target audience is those who will give you direct and indirect benefits.
Make sure the blog content is written for a specific audience, which gives them a reason to take a specific action.
The best way to make highly targeted blog posts is by defining the personality of your clients. The more accurate word for client personality is the buyer persona. Also, a buyer persona includes things like:
- Consumer’s buying behavior
By making buyer personas, you get clarity about who to write content for. This way, you will save the intended audience from feeling lost and take the desired action.
Do Keyword Research
Once you’ve defined your intended audience, the next step is keyword research.
Before you start producing blog content, it’s essential that you determine the hot topics.
Doing keyword research will help in finding content topics that your target audience is looking for.
Also, as keyword research is a complex task – it’s good practice to make a defined keyword research strategy first.
Actively Use Graphical Visuals
Search engines reward back for using high-quality visuals.
The more keyword-relevant visuals you use, the better is the chance for the blog content to rank well.
Search engines, especially Google gives weightage to articles that have visuals in them.
Examples of different types of visuals are:
- Image pack
- Original photos
- Video snippets
While using visuals, it’s recommended that you add alt text to present a description of the visual. If you want to make sure the visual element ranks well in search engine results, then using alt text is a must.
Alt text helps SERPs determine the ranking of any visual you use.
Also, with the latest Google updates, visuals in snippet video form and image form show a lot in SERPs.
Titles that Get Readers to Want to Open
A title determines whether or not someone will read a blog article. Making a good title that entices readers to go on reading further is a psychological play.
Words have a powerful impact on both logic and emotions of a reader. Therefore, you need to pay close attention to the way the blog title is being written. If the title is uninteresting or not on point, then chances are that readers will not read it.
Source: CoSchedule Blog
Here are the main elements of a good title:
- Conciseness. Shorter headlines are proven to capture the reader’s attention fast.
- Specificity. The headline must not leave any grey areas or over-generalize the topic, – so a reader does not feel lost. It should be to the point, so readers find it easy to interpret and continue to read.
- Numbers. Using numbers in a headline makes it seem more promising in terms of value provision. Readers expect headlines with a number to provide tangible takeaways. For example, the headline ‘7 Essential SEO Content Strategies to Follow in 2022’ is more specific and curiosity arousing than ‘Essential SEO Content Strategies to Follow’.
- Reader Relatability. Make sure the headline speaks directly to the intended audience. For this, use words like ‘you’, or ask a question on behalf of the reader. For example, ‘Why you should not buy cars from bidding websites’, and ‘Is it safe to buy cars from bidding websites?’. Both examples entice the reader to feel a curiosity to explore further.
- Also, the ingredients of a good title include power, an emotional element, common and uncommon words.
A Clear Call to Action that Gets Readers to Take Action
A Call to Action or CTA is essential if you want your ROIs on spot.
The primary goal of including a CTA is to get readers to take the next step.
Key elements of a good CTA:
- It should have commanding verbs.
- The overall tone of writing should show enthusiasm. Enthusiasm stirs the optimistic side of your reader.
- It should offer some sort of incentive for the reader in taking the desired action. For example, a convincing phrase on what value a reader will get if they submit their email address. An incentive can be a promise that your intended readers value.
- The CTA can ideally include an element of urgency that entices readers to take quick action.
- Another great CTA is the one that offers instant gratification. Instant gratification is the provision of something instantly upon doing a specified thing.
Use Long-Tail Keywords
The main point of using keywords is not to stuff the content with lots of keywords. These days, search engines reward blog contents that are focused on context. When a writer uses context – it’s very easy for them to bring in long-tail and short-tail keywords in a natural way.
Less number of contextual keywords is better than a higher number of keywords in blog content without context.
So, when you add a lot of keywords, this technically harms content SEO.
A rule of thumb in terms of keyword placements is that you should use only one or two long-tail keywords in a blog post.
Wrapping Up the Discussion
With close attention to the aspects mentioned above, you can improve the performance of existing blog posts. And when writing new blogs, start with creating a strategy to determine the target audience. The next important step is keyword research to help you find the hot topics for intended readers. Whereas, the rest of the points made above provide you a runway for creating blog content that ranks well. Hope this guide on optimizing blog content for SEO was useful to you.
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