Having trouble ranking your website in Google’s search results? Or can’t drive enough traffic to it? To understand why this is happening to your website and how to correct the problems, you have to follow some digital marketing and SEO tips. Keep on reading!
According to Statista, approximately 3.8 billion people use smartphones to search, browse, shop and do a host of other activities. Hence, businesses must take measures to get their website noticed on the internet. Otherwise, they might disappear in the digital space. Here’s where digital marketing and SEO fit into the equation.
A robust digital marketing strategy increases brand awareness and drives more traffic to your website. A sound SEO does the same but by enhancing your website’s searchability and its rank on SERPS. Both digital marketing and search engine optimization are co-dependent, and it’s hard to believe that one can succeed without the other. It has been estimated that people conduct around 3.5 billion searches every day just by using Google. And over 78% of people research before buying any service or product. So, how can your website be noticeable among countless searches and other websites? Here are some digital marketing and SEO tips / techniques to do just that.
Deeply understand your customer
By no means can a digital marketing strategy be successful if you don’t have a clear insight into who purchases your products/services and why. To develop a better customer experience strategy, you must understand your potential customers’ buying needs and concerns. It will enable you to determine need gaps, pain points, purchase motivators, and challenges they face during the buying process. Implementing improvements that address these issues into your marketing strategy will ensure consistent customer experience (CX) and support your business’s objectives, tactics, and ambitions.
Focus on responsive design
About 40% of customers utilize at least one search engine or social channel whenever they shop. Also, four out of every five buyers use smartphones for miscellaneous daily tasks. If you notice, this is becoming the new norm. Keeping that in mind, you can ensure an effective marketing strategy by optimizing your website for smartphones and other mobile devices and desktops. Add clickable contact numbers, calls to action, addresses, and connect your website to a map. Furthermore, it would be best to redesign different ads for social media or any mobile-friendly platform to optimize your marketing efforts.
Review and refine
When you initially build your marketing strategy, you must incorporate key performance indicators (KPIs) that suit your core business targets. First, you should recognize your targets and goals. Next, identify and track metrics that provide knowledge regarding KPIs that matter. Use flexible KPIs to measure your success and ignore vanity metrics that add little to no value to your business goals. For instance, when evaluating social media performance, tracking post engagement makes more sense than the profile’s follower count. Setting up frequent intervals for understanding, evaluating, measuring, and reporting can separate critical metrics if something does not work correctly.
Focus on the result
In product marketing and development, businesses significantly emphasize the product and the profits it can potentially generate. However, sometimes they ignore the actual need that the product fulfills. If anything genuinely matters, it is who your target customer is and why you are marketing your product to them. You should recognize their pain points to identify what they’re eventually doing with your product. In other words, once you determine the post-buying situation, your customers will then remember why they need your product in the first place.
Keyword optimization is the most crucial element of any SEO strategy, as keywords help establish where your website will stand in search results. If you intend to generate quality leads for your business, you should optimize your website with the correct keywords. Conduct keyword research to discover appropriate words for your website. When you see your list of keywords, try to stick to long-tail keywords that include three or more words. Long-tail keywords are great for your site because they bring more valuable traffic to your website. Incorporate your keywords frequently, but never too often, as it will result in keyword stuffing. Keyword stuffing hurts your site’s ranking and can also earn you a penalty.
Optimize on-page elements
On-site SEO is crucial for ensuring better rankings and more traffic. These elements influence your website’s ranking by increasing your page’s relevancy to users’ search queries. Title tags are the first things visitors see on your website and can be a dealbreaker. Make your title tags around 60 characters or less. They must also be engaging enough to catch the visitor’s attention. After title tags, the meta description provides searchers with a sneak peek into the web page’s content. Make your meta description 150 characters long, concise, and engaging to let your audience know what your content is all about. Always remember to add niche-specific keywords to it. Also, keep your URLs simple and memorable for your audience so they can come back again to your page.
Create quality content
Content is the blood and oxygen of SEO as it helps to bring traffic to your website. You can create several types of content for your websites, such as blogs, videos, infographics, user guides, eBooks, and more. In addition, you can blend these formats to keep your SEO strategy fresh and reach more people. Whenever you create content, ensure it is high-quality and informative. This will help you engage visitors, drive more traffic, and improve your ranking on SERPs. It will also help you generate more leads and conversions for your business.
Speed up your site
Internet users hate waiting for pages to load. Around 84% of the visitors expect your site to load in less than three seconds. Not to mention, Google also ranks websites that load faster higher on the SERPs. To improve your site’s load time, try Google PageSpeed Insights to get information on your site’s existing load time. Google will then provide helpful suggestions on how to speed up your site’s load time. After applying these changes, you can improve your website’s speed.
After learning these digital marketing and SEO tips and tricks, you can get new ideas for creating a strategy that brings more paying customers to your website. With any marketing or SEO tactic, always stay aligned with your primary objective, not just the product. Concentrate on advantages, customer’s genuine needs, and realize what makes them tick. Also, try to rank on top of search results for relevant keywords by optimizing your website. Finally, remember that it’s your responsibility to satisfy your customer and provide them what they are looking for in your site.