For whatever reason, you start your WordPress website, one thing that is essential is traffic. With the right amount of traffic, you can drive your WordPress website right to the top of the ranking, and when you find it hard to get things right as a webmaster, you eventually get frustrated and then you let it go.
According to the 2018 Netcraft study, more than 200,000 new WordPress websites go live daily, with about 69% of them eventually falling off the bandwagon. The high percentage of failures shows that a couple of individuals are doing things right while the majority are getting it all wrong.
In this article, we are going to be looking at seven proven tactics to get higher rankings for your WordPress site. The material we are going to be providing here is going to be informative, especially as it would show you your mistakes and the practical way to get there. Let’s go.
1. Use internal linking to increase your page views
Internal linking is a major factor when it comes to driving traffic and engaging users who visit your WordPress website. This is important because it helps to improve your SEO score since you have taken out time to create a link to other content, showing that you know what you are doing.
When you share good content and connect it to other articles on your WordPress website, it shows how composed and comprehensive your content is, and search engines give good points for this.
2. Choose reliable hosting providers
Your WordPress website is only as good as your hosting provider. It is recommended that you carefully go through unbiased content about the web hosts you have in mind and then make a decision.
Choosing the right host would help the website’s SEO performance. We know WordPress to be the most popular content management system in the world today, and with this kind of popularity, you have to make sure that you have a good hosting provider to remain relevant.
Here are some of the most popular WordPress hosting providers there are:
All of these hosting providers deliver a high page loading speed of up to 800ms with a host of plans to suit your budget and plan as well.
3. Maintain the readability of your content
One of the major driving forces of your website is content. With good content, there is practically no height you cannot reach because you get new visitors, and you retain the old ones as well. With good content comes the need for readability. No matter how good your content is, you need to give room for readability. You can improve your readability by creating infographics and adding images to your content.
This readability is also improved by generating interesting titles that improve your click-through rate and, in turn, improves your readability. For every new content, you upload to your WordPress website, be sure to check out the readability making use of the Yoast SEO plugin – this feature is available in the free and premium subscription.
4. Use SEO friendly WordPress themes
WordPress is a simple, code-free working environment with all the tools required for the development of your site for business and personal use. With these tools, the process of site launch and optimization has improved drastically.
There are numerous WordPress themes that can guarantee a quality website that would meet your standards in terms of functionality and design, as well as a friendly SEO skin that would engage your audience at first sight. Don’t forget about nice visuals, as well as modern, high-quality fonts for your website.
Some of the factors you need to take into consideration when choosing a WordPress theme are speed, plugin compatibility, and lightweight, all giving you the freedom to improve your page performance.
5. Optimize your images
If u have a website with a fast page load, the chances of converting more are high. This is the case because when a page loads faster, it means a better browsing experience. If you take the time to optimize your WordPress images, you are saving your web hosting resources as well. To optimize your images, you need to make use of the right format.
GIF: for your animations.
JPEG/JPG: for photos.
PNG: for screenshots.
Here are some of the best tips for your WordPress image optimization:
- Compress your image files.
- Regenerate images based on your current theme.
- Use a WordPress Cache Plugin.
- Sometimes you need to implement a setting for images to be loaded when people need to see them.
6. Use Rich Snippets for Higher CTR
It is one thing for your website to appear on web pages, but another thing is how they appear, as this is another defining factor for your click-through rate (CTR). The title of your URL and meta description is displayed on your search engine result, and since this is the case, you can sometimes improve your snippet to improve your click-through rate, eventually improving your traffic in the process.
The combination of a well structured and rich snippet helps search engine robots to understand the information of the website landing page, leading to rankings according to those details.
7. Optimize your site content by making use of sitemaps
Adding a sitemap to your sell is a written and structured article that adds a sense of organization to your WordPress website. With a sitemap, your website is easily navigated by your audience, and also easily indexed by search engines.
When we talk about a sitemap, we are talking about a list of pages on your site, which gives access to the contents of your site with simple and easy clicks. It also makes it more comprehensive for search engines to properly place your website.
WordPress is one of the best platforms for your website, and one of the major things you need to take care of on this website is your traffic. In this article, we have discussed several ways to get higher rankings on WordPress in tactical terms.