SEO is constantly changing, and if you want your website to get the required traffic, then you have to stay up-to-date with the latest developments. Technical SEO is another fundamental aspect of SEO. Ultimately, you want your website to get more traffic, rank better, and get better conversions. Technical SEO is about fixing any errors that will hinder your site progress and make all these happen.
Fortunately, there’s a chance that you can become a technical SEO elite as long as you know the right tips. In this guide, we’re going to share you 8 technical SEO points you can use to increase your website’s organic traffic. Let’s get rolling!
8 Top Technical SEO Points
1. Make sure your website is mobile-friendly
A mobile-friendly site is now more important than ever with the introduction of Google’s ‘mobile first’ approach to indexing content. Your website must be mobile-friendly at the same time responsive to improve technical SEO and search engine rankings. It must display in the best format possible for mobile, tablet or desktop users.
Having a responsive website is considered a vital ranking signal in Google algorithms. So if you don’t know whether your site is mobile friendly or not – test it immediately by using Google and see how much you have to optimize. All you have to do is put your site’s URL.
2. Speed up your website
Website speed is essential in ranking because Google prefers sites that load quickly. In a nutshell, a faster website is always better. Google wants to improve users’ experience of the web, and fast-loading web pages will do that.
Your webpage load time should not be more than 3 seconds on both mobile and desktop. If it is more than 3 seconds, then it’s time to start tweaking some elements of your site to decrease load time for better rankings. You can use Google’s PageSpeed Insights tool to find your site’s load time.
3. Use SSL Certificates
Back in 2014, Google confirmed that SSL certificates aka HTTPS encryptions are now a ranking signal. SSL is a security technology, which creates an encrypted link between a browser and a web server. SSL certificate changes your Website from “HTTP://” to “HTTPS://” that makes it more protected.
Search engines will not have full access to your site if you still have HTTP URLs; therefore, switching to HTTPS is a must. You can do this by installing an SSL certificate on your website.
4. Check Your XML Sitemap
Sitemaps are essential for Google to find and index your webpages. They search engines discover new content faster and tell them about your site structure. Sitemaps contain information about each page on your site, including when a page was last modified; what priority a page has on your site; and how frequently it is updated.
You need to check your sitemap for errors right in Google Search Console regularly. Make sure your website sitemap is formatted correctly in an XML document and ensure it follows XML sitemap protocol. Have all your webpage updated in the sitemap!
5. Consider using Google AMP
AMP stands for Accelerated Mobile Pages. It’s a Google-backed tool, which aims to speed up your webpage delivery on mobile devices using a code known as AMP HTML. Although no official announcement has been made whether implementing AMP is search engine ranking signal, but Google has been pushing website owners to use AMP.
AMP load your web page quickly on mobile devices by stripping your content, leaving only text, video, and images intact but disabling comments, scripts, and forms. AMP versions of your webpage are more likely to be read by your audience because they load so fast, therefore increasing dwell time as well as the number of backlinks pointing to your webpage, which is good from an SEO point of view.
6. Fix duplicate content issues
Duplicate content is a serious issue that can cause you much trouble. It makes it challenging for the search engine to combine tracking metrics for a specific page. You need to check your website to detect any problems by using Google Search Console.
Copyscape is also another great tool to find duplicate content on the Internet. If duplicate content is detected, it’s a matter of running through the pages and changing the content to avoid duplication. This process can be time-consuming, but it’s better to put in the effort to have your webpage rank on Google search.
7. Add structured data markup to your site
Another element of technical SEO is structured data markup– rich snippets. Google can identify your website by looking at its on-page optimization and content, but rich snippets will help search engines bring it to the next level. It will help search engines index your website more effectively and provide more relevant results.
You can see structured data markup in the search results when you type in a specific query. Structured data markup provides you with information ranging from prices to products; star ratings to reviews; or reviewer information. Structured data markup can generate additional traffic to your site, and improve your click-through rate (CTR). Therefore, it is worth adding structured data to your website.
8. Check and Fix Crawl Errors
Crawl errors are technical issues that may hinder the performance of your website and hurt your rankings. You will see most technical SEO issues, such as duplicate content, missing H1/H2 tags or low page speed when you check for these errors in Google Search Console.
It’s no question that SEO is a top-list item that every website owner should be paying close attention. Technical SEO Points are another vast topic covers a broad range of subjects concerning the elements needed to optimize your website. We hope this article provides you with deeper insights into the technical SEO strategy. However, you can contact Joel House if you need help starting your own technical SEO strategy. Thank you for taking your time, and we wish you good luck.
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