In this day and age, making money is firmly associated with having an online presence. Your presence could exist via a blog, or perhaps on social media sites like Facebook and Instagram. This is true for independent entrepreneurs and larger businesses alike. Unfortunately, while most people have blogs and social media profiles, few are aware of how to use these to their advantage. Not only is it important to know what to do, but you also need to understand what NOT to do. Social media gaffes can cost a person or business their loyal following. We see celebrities take heat all the time for sheer stupidity and lack of thought towards their actions (Roseanne Barr, anyone?). If you feel like your blog or online presence is in need of an overhaul, and you yearn to see a rise in followers and sales, here are a few tips you should consider.
Traffic Monetization: Understand the Mechanisms behind Each Platform
One of the biggest errors you could make is to assume that you can use the same technique for all online platforms. You can’t adopt the same approach for both Facebook and Instagram. Separate platforms need to have their own personalised and individual touch. For example, let’s take a look at the Facebook demographics. Here you will find that people of all ages and backgrounds utilise this platform. Despite this, it is most popular with adults that tend to log in at least once a day. Seemingly, teenagers are starting to find this platform “less cool” as it becomes overrun with their parents and grandparents accessing their profiles and pictures. Facebook clearly saw this writing on the wall when they purchased Instagram.
Now, any tactics that you employ with Facebook should ideally be focused on millennials and older generations. Your posts and ads will need to be tailored to their preferred tastes and way of thinking. Figuring out how to get paid on Instagram is a different story. Here, you will find that younger people – between the ages of 18 and 29 – are the more likely demographic to spend time on this app. Notably, women are also more likely to be on Instagram than men. Instagram is full of artistic photos and interactive videos. They are often presented with relatable captions as well as relevant hashtags. Mastering these methods, and understanding your audience, is key to being successful on sites like Instagram.
Traffic Monetization: Create a Strategy
While blogs and social media accounts can feel more relaxed and informal than other modes of business, you can’t afford to become lax in your efforts. The key to staying ahead of the game and making money is to come up with a strategy that you can stick with. The first matter you will need to figure out is what you want to feature on your blog or profile. While it doesn’t always have to focus on the product or service you are selling, it does need to be relevant.
Instead of spending too much time trying to figure out what you should post, take a look at what your competitors are doing. What posts or articles are getting the most “likes” and “shares”? Based on these numbers, you should have an idea of what to focus on as well. Then, it is a matter of deciding how often you want to post. This can be a tricky matter and will often involve some A/B testing to see what converts best for you. If you have a blog, you may find that posting anywhere from once to a few times a week is enough. On other social media profiles, you may want to increase your posts to once or twice a day.
Traffic Monetization: Focus on Quality
Quality is king when it comes to your posts, though many people erroneously assume that it is quantity. You will find that it is a great deal more useful to focus on constructing high-quality, whale-sized, content above all else. As a result, you should create posts or articles that are in tune with the theme of your business, blog, or profile yours are promoting. At the same time, they should be well-written and engaging. This is true even if you are just coming up with a caption for images. If it is appealing or significant, your followers are more likely to share it. Now, quality refers to a variety of features, and not just text, so, if your method of connecting with your followers is largely through pictures, make sure that the resolution is excellent and that they are visually appealing.
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