There isn’t only one way to promote your website using the power of search engine optimization. Fortunately, there are many paths to achieving a goal of promoting a website to greater traffic, stickiness and revenue gains.
Here we explore three strategies that use SEO in a smart way to get ahead.
Promote Your Website: Going Social for Followers
When you have a website that’s suitable for building followers, turning them into raving fans and selling to them, then social media is made for your site. With every social channel, there needs to be a hook. What’s the reason that they’re watching your story on Instagram or checking out your pinboard on Pinterest? People respond to stories, ideas and emotion. Infuse these things into what you post on social media to build followers who will support your brand and even defend it online.
To learn more about how to build a rabid following of social media users, check out The Guerrilla Agency. This agency can help define the right social strategy for each platform and craft a message that will appeal to each respective audience individually.
Promote Your Website: Building Pillow Links for Diversity
Link building is important to slowly improve how Google and Bing see the site. You can get some low-lying fruit like blog and forum comments in the early days, but sooner or later you’ll start to get some higher-quality backlinks pointing to your website. You’ll need to pay attention to link diversify to ensure you’re not overoptimizing your link anchor text (the text in the link itself) by using targeted search terms too often. When used too often, it seems forced and manufactured, possibly leading to a manual penalty from Google if it becomes noticeable.
Building pillow links is advisable to balance out powerful links that lead to an over-optimization of anchor text. Many of these new links will be branded, relate to the website URL or be non-sensical. Therefore, the linking text will include the website address in various permutations, the name of the site, and random things like ‘click here’ or ‘learn more here.’ The idea is not to have more than 3-5% of link anchors using the same keywords pointing to a single page or post to achieve a reasonable balance.
Promote Your Website: Guest Posting for Referral Traffic
While many white hat SEO teams will pursue guest posting for the quality links, there’s another way. When you get an agreement to provide content for a new post on a website related to your niche, then you share a similar audience. A well-targeted piece of copy can attract the attention of that readership. This makes some of the readers curious and they’re likely to click over to your site to see more of the same. This is also where you need more quality content already published on your site to retain their interest once they’ve arrived. Provide the opportunity opt-in to a newsletter or interact on your site in some other way too. Otherwise, the opportunity is lost.
Along with the above methods, using infographics for brand recognition is an interesting spin on the idea of infographics for SEO. Depending on the quality of the presentation and usefulness of the data to the audience where the infographic is published, readers notice the creator of the infographic too. Hopefully, it’s been linked below the infographic and is clickable which can drive fresh traffic to the site too. These ways you can perfectly promote your website.
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