The term Cloud marketing for business includes a business’s effort to market products via digital tools and platforms. These tools can be web portals, websites, and social media. Cloud marketing leverages all of these to create personalized digital experiences and interactions in the hope of capturing a greater audience.
Cloud marketing for business works by establishing goals and identifying a target audience. By starting with this, you can create personalized content for that audience based on their buyer persona (that is, the representation of your ideal client, with all their preferences and habits). That content can pretty much be anything, from articles and paid ads to web apps, all of which amount to a cloud marketing campaign.
You can use a cloud developer to deploy your product and campaigns over the cloud, along with a monitoring and reporting system. Additionally, a team of technical developers and marketers can perform daily maintenance to update the campaign and provide you with the best results.
As you can see, there’s a lot of work involved in a cloud marketing strategy. Let’s see some of the essential tasks.
What is a marketing cloud?
One of the key terms in cloud marketing is the marketing cloud. Yes, it sounds a little bit confusing but it actually isn’t. A marketing cloud is a platform that can support different cloud marketing processes. It can collect data from external sources, run omnichannel campaigns, analyze and create personalized buyer journeys, and report analytics.
Regardless of the marketing cloud you end up picking, you’ll find that it likely has a set of essential features, such as:
1. Journey Builder
A marketing cloud can create personalized customer journeys across platforms. It can do so through a module called Journey Builder. This feature isn’t just good to create the journey – it can also automate the process and create goals to measure CTR and conversions.
2. Email Studio
Through the email studio, you can create emails and customize them for email marketing campaigns. It uses AI to detect the right audience for your email, allowing you to modify content for segmented groups. You can send dynamic emails to multiple addresses, and the emails support different screen sizes and are highly customizable.
3. Data Warehouse
A data warehouse keeps all data in one place, allowing you to generate insights and drive ROI. Its detailed analytics allow you to optimize your growth and create a better pipeline for your plans and directives. A developer can use this tool to integrate data through APIs and modeling, thus maximizing its value.
4. Social studio
As its name implies, the social studio focuses mainly on the use of social media to push marketing strategies. It can be used to assess customer preferences and personalize marketing campaigns. You can also perform social listening and understand customer sentiments.
5. Mobile studio
The mobile studio uses mobile services to improve customer interactions. It reaches customers through personalized SMS, pushes notifications, and MMSs. You can also use group messaging to target specific demographics together.
How cloud marketing can help your business
With digital marketing, effort tracking is very important. You need to gather and store statistics and reports for different channels to understand if whatever you’re doing is effective. Through the cloud, you can easily track audience information like clicks, time spent, bounce rate, conversions, and demographics save them in a single place. This provides you with a better understanding of the marketing channels you should prioritize.
Cloud marketing for business can easily scale your marketing strategy. Instead of using different platforms to drive your efforts, you can use one platform to implement your marketing campaigns. This way, you can reach more customers, gather better analytics, and gain customer trust and loyalty. This also allows small businesses to market globally and gain traction using fewer resources.
Since you only have to use one platform for all your marketing needs, this process helps reduce expenditure while boosting productivity. You can also invest the surplus in other areas to further improve your business revenue.
Applications of cloud marketing – How companies use cloud marketing platforms
Many industries and their businesses use cloud marketing to promote products and services. As per a recent report, Salesforce Marketing Cloud’s revenue is expected to reach $3133 million by the end of 2021. Many top companies such as Nintendo and Rakuten use this marketing cloud to optimize their businesses.
Through this tool, you can create your goals based on gender, geography, age, and other important criteria. You can also retarget a particular demographic with different ad content.
But there are certain ways companies use these platforms. Let’s see some important use cases of cloud marketing platforms and how they assist the overall cloud marketing strategy.
1. Business Intelligence (BI) and Analytics
Through data collected through these platforms, companies can create strategies and solutions that fulfill specific customer requirements. Companies can use this information to predict market expectations and modify their product requirements.
2. Customer Relationship Management (CRM)
Through cloud marketing platforms, businesses can run their campaigns on different channels. This approach is efficient, hassle-free, and cost-effective. Tools such as Social studio, advertising studio, mobile studio help small businesses take an omnichannel marketing approach and interact with customers in a more efficient way..
3. Content Management (CM)
Cloud marketing platforms help collect, retrieve, manage, deliver and publish content on different mediums. Businesses can also use these for monitoring and reporting.
4. Collaborative and productivity suites
These platforms can help in effort tracking by increasing workforce efficiency and productivity. Through them, business managers can monitor the amount of work done, the remaining tasks, and the deadlines set for different marketers through a single dashboard. Event-driven triggers can be used to identify which channel/marketer is producing the best results.
Cloud marketing for business is a most important part of digital marketing. Digital marketing has evolved immensely over the past few years and cloud marketing is now a crucial component of it. This approach mainly focuses on developing and deploying products/campaigns through a single platform. You can use it to improve your approach and streamline your work.
Cloud marketing platforms improve reporting, help in collaboration, and maintain content. They may have an upfront set-up cost, but they are very helpful to the business in the long run. That’s why it’s so important to consider their implementation, as they can completely revamp your marketing efforts.