For ages, marketing is competitive, and Instagram or social platform marketing is no exception. Instagram marketing is a useful tool, which is becoming an integral part of business strategy.
In 2016, just over half of the US marketers used Instagram, but now more than 75% of entrepreneurs use this social media. In this article we will discuss the answer to the bold question, how do I make my instagram posts attractive? So the game starts with the instagram posts as soon as you start play the game.
The audience of Instagram is enormously more than; more than a million active monthly users. This is becoming an effective, productive platform to engage with users and promote your product or service.
Create professional, stunning, engaging videos to engage with your customers and make them interested in your work. More than 60 million photos are uploaded to Instagram, but your video must be stunning, engaging, informative, and creative to stand in the crowd.
Displaying Instagram storefront
Around 70% of shoppers seek new products on Instagram; approximately 100 million people tap on the shopping segment every month.
If you are promoting your product in the digital world, there is no valid reason not to list on Instagram. An Instagram storefront is an excellent platform to display your product.
Know and follow some simple steps to set up your Instagram storefront. Some endeavors are required to set up your Instagram marketplace, but you will be in business within a few days once you do it. Only physical goods are showcased on Instagram.
If you have a business profile on Instagram, you have already taken the first step; if not, you can switch it on. Tap on the settings, select “Switch to Business Profile” to activate it.
Many benefits come with this profile; a follower can contact by clicking on the contact button. You can upload and publish your videos without using Facebook’s advertising tool.
Insights; the incorporated analytical tool provides the data regarding the impression and reaches of your posts. This tool displays statistics like; engagement data, impressions, and much more.
The demographic segregation of followers gives you a better understanding of the audience. Four instant benefits come with a business profile.
- Instagram insights
- Instagram ads
- Instagram shopping
- Contact information, and the incorporated call to action button
Define your aim
Before you publish a video, clearly define your goal. All Social Media are platforms to showcase your ideas and aspirations, but you must be clear about the thoughts and expressions before you upload the video.
Different marketers showcase different ideas on Instagram. If you want to increase the product’s sales, a different approach is called for.
To generate new leads, to boost brand image, a unique initiative is required. Your goal may be combinations of several outcomes. A crystal clear plan about the result takes you to the destination with minimum effort and in less time.
Define the most predominant demand of your business to thrive and to succeed.
Knowing the audience helps you to formulate an n advertising policy that is engaging and interesting to them.
Active Instagrammers fall in the age 18 to 29. More urban people use Instagram than rural ones, and the US is the largest Instagram market. Create the content according to the target audience, which will captivate their attention; you can directly interact with them.
In social media marketing, understanding and developing the target audience is the primary step for success.
If you know the audience, you can craft relevant content, messaging, and advertising which would be engaging to them. An appropriate, suitable content leads to enhanced conversion rates and higher social media ROI.
Right profile photo
A picture speaks louder than a thousand words. Your Instagram profile picture is the representation of your business, the logo of the company.
At a glance, a visitor will be able to recognize the nature of your business. Your Instagram photo is restricted to 110-pixel diameters but stored at 320×320 pixels.
Upload a clear, large image, and make sure it leaves a good impression on the visitor. Craft a clear, precise Instagram bio that conveys product utility and brand personality within the prescribed 150 words.
A story told in a visual context
Crafting a shopping post is very similar to a regular post but with a little twist. As Instagram is a visual medium, the posts you upload must look stunning and compel the follower to spend a few seconds watching it.
You do not need a professional photographer but an influential Instagram video editor to do the entire trick. Click here now and learn more. The posts need to be comprehensible, well-composed, lit, and focused.
Instagram stories must be fascinating, captivating, and interactive, written in light and shadows. Upload an image or video with the information, making the content compelling and engaging.
There must be a storyline underlining every image or video, which makes the content more alluring and appealing.
The more interactive the posts are, the more engaging it is for the follower. Tell the story of your office, your employees, and your peers; give them a glance at the manufacturing process.
Play with words that depict your expression and feelings, even if it does not contain an image. Share user-generated content (UGC) with your audience boosting your brand image and social responsibility.
Consumers believe UGC content to be more authentic and creative than content created by marketers. Modern consumers like to know previous customers’ experiences before buying the product, service, or experience. A diner checks the restaurant’s profile and content from customers.
Create your brand image
Once you have decided what to publish, you must choose how it appears. From www.videocreek.com, you can find many branding templates. They can tailor-made a template according to your idea and aspirations.
The content published must have a flow of consistency, making it distinguishable from others. A consistent appearance, ambiance, feel, color scheme, and warmth makes them instantly identifiable.