What are the main aspects of website design in this digital era? Whether you’re running an e-commerce store or any other type of business website, its design is an essential factor in gaining new customers. Poorly designed, unoptimized websites tend to perform much worse than properly planned ones, as they are more challenging to use for your clients and don’t mark you as a reliable brand.
What are the dos and don’ts of effective website design considering the major aspects of website design? Let’s find out!
Invest in visual design
From the moment a visitor opens your website, they are already forming an opinion about your brand. If your page’s visual design isn’t pleasant to the eye, they will be much less likely to buy anything from you or use your services. You don’t have much time to impress your potential customer – visitors take a fraction of a second to look at your website and form an opinion about it and your brand by extension.
An adequately displayed logo, smooth animations, and clean UI design are crucial for creating an effective website. Try to keep it as simple as possible and avoid posting walls of texts that nobody will read. You can either hire an agency or a graphic designer to design your logo or use an online tool to create one.
Making your website accessible on a variety of browsers and devices
Don’t just optimize your website to work correctly on your device and browser – make sure it displays perfectly on a variety of them! Not only will that allow you to reach more potential clients, but it will also boost your search engine results page ranking.
More and more customers are using smartphones for shopping and searching for services they are in need of – this includes business clients as well. If you want to maximize your customer outreach, you should consider making your website accessible on mobile.
Navigation is the key – making your website user-friendly
Online customers tend to get frustrated quickly if they can’t immediately find what they’re looking for – after all, they can check out another option in just a few seconds, so make sure you capture your visitor’s attention from the moment they load your page.
Successful website design requires ease of navigation – make sure the key elements and menus of your website are visible and easily accessible. Don’t overcomplicate the menus themselves as well – not all of your visitors will be tech-savvy enough to figure out what leads where, so make it as simple as possible.
Performance is essential: optimizing your website
It’s not enough that your website is pleasant to look at and easy to navigate – it also needs to run reasonably smoothly. Long loading times and potential overloads are an easy way to turn your clients away from your website, as they won’t have the patience to use it.
Google developer blog hosts a variety of helpful tips on making your website run faster and provides a range of useful analytic tools for measuring performance. These tools will also suggest improving the current version, such as implementing open-source modules to automatize the optimization process.
Alignment and positioning
Whenever it comes to organizing aspects of a website design, the order in which they are positioned is critical. The sequence in which the viewer sees the component is determined by its placement on the page. It’s vital to have the right pieces and data to guide a client through the website.
Alignment isn’t as important as this, but it’s still something to think about. When all components are in their proper places, they should be aligned uniformly. No one likes to go to a page in which everything is of various sizes, has varying amounts of space between them, and feels odd in general.
Content Arrangement
There’s no questioning the significance of a page’s material; it’s one of the critical aspects of how visitors find your site through search results. For effective websites, generating high-quality content is vital, but arranging material on a landing page is just as critical for converting visitors.
Whenever it comes to content structure, you should prioritize the most relevant material to the user’s search. The following section should include a description of your service providing and any distinguishing elements that set you apart from the competition. Lastly, before closing with a short overview, you should address any other questions they may have concerning the service.
Typography
Your website’s language conveys a great deal about your company. It aids in creating a visual tone and can add a lot to the design. The following are some elements of typography that should be discussed:
- Font size Font style
- Text colors
- Paragraph styles, line lengths, and spacing
Aesthetics
The appearance of your landing pages can be compared to how you would dress for a job interview. Prospective clients will not trust you if your web design is messy, unsightly, or appears to be in desperate need of a makeover.
Of course, keeping your website up to date with shifting web design trends is a task. Year after year, we describe how modern website design evolves, much like fashion. Most people will think your website is obsolete if it hasn’t been updated in more than three years.
Usability
The most crucial stage is to test how your website functions and ensure that it is simple to use. While designing for usability, keep these pointers in mind:
- Consider what people are accustomed to and what they expect. Stick to design conventions such as placing the menu at the top or even on the side, utilizing specific usage icons, and so on.
- Recognize the user’s desires. What will they try to do when they arrive at the scene, and what will they look for? Realizing what they’re hoping to accomplish will help you create a design that’s both functional and appealing to them.
Bottom Line
Web design is a highly competitive sector with a strong emphasis on invention, which is why web design fads change so frequently. Although visual trends and technologies vary from year to year, these components of excellent web design stay constant. You will have an advantage over much of the opposition if you put effort into the principles or important aspects of website design presented here.
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