When it comes to marketing your business, several channels can be implemented for an effective strategy — billboards, radio advertisements, television, magazines, etc. Although such traditional channels are effective, it becomes extremely difficult to track down the return on investment and overall performance.

That being said, if you are looking to promote your business, you have likely been told that you should not shy away from the benefits of SEO. That’s because today it is an essential part of any successful marketing strategy. But if you are not familiar with the term, you might not understand why it is worth your time and money. And that’s why in this article, we’ll go over the role SEO plays in marketing and why it is vital for your online business.

SEO in Marketing

 Let’s begin with understanding what SEO is in marketing?

How do you normally find the information you need in your day-to-day life? What do you do when you need to buy an air conditioner and aren’t sure which model to buy? Where would you look if you are on vacation and need to find an eating joint? How would you research the available options for learning a foreign language?

If you are like most people, you will use your smartphone to type a simple phrase into Google.

You’d search for “best AC 2019”, “eateries near me,” “how to learn XYZ language.” Then, you’d scroll down the page and click the one that best suits your needs.

These results are Google’s compilation of the best possible result, based on the phrase you entered. These phrases are keywords that helped google filter the most relevant, helpful information for you.

If you are not sure why it matters, you must first understand that in most cases, the sites that rank on the first page didn’t get there by accident. They used search engine optimization, short for SEO, to help Google understand what their webpage is about. They also did extensive research to understand user behavior and identify the unique keywords for specific topics so that they could optimize their page accordingly.

So, if you want to rank in Google SERPs, you need to do the same. Here’s how you can take your brand to the next level by targeting your audience.

Consumers Are Using Search Engines More Than Ever

Four out of five consumers use search engines to find the best deals online, which means that organic search is mostly the primary source of website traffic, as well as the critical component of the buyer funnel.

If you have an online presence, then it might seem easy to assume that this is all that is needed to gain new followers, but until and unless your website isn’t optimized in the right way, it can be as damaging as not having a website at all.

Being visible as a trusted source by search engines is very important if you want to build a robust online presence and following. And that can only be achieved by optimizing content and quality SEO.

SEO Is A Cost-Effective Marketing Tool

As mentioned before, other marketing channels can reap several benefits. However, if you are paying for an ongoing campaign, you will need to pay an amount, regardless of whether or not you are winning a horde of customers and getting a return on investment.

Nevertheless, once you’ve optimized internally and externally and created a webpage that the search engines deem worthy of directing their users to, there’s very little making it drop.

Of course, researching relevant keywords and writing high-quality content requires investment — either in the form of time, if you decide to create it yourself, or money, if you choose to hire marketing firms in Greenville, SC.

But once you have made that initial investment, it will continue to attract traffic to your site for months (or even years).

Have The Edge Over The Competition

You may be wondering as to why and where you really need SEO for your business when it’s going just fine. But if you look at it from a different angle, do you really want your competitors to have the edge over you?

As mentioned earlier, today, SEO is widely considered a staple of any marketing strategy. In fact, more than 60% of marketers say that improving their online presence through SEO is a top priority. This means that your competitors are already optimizing their websites to improve rankings in search results.

And by employing best practices of SEO in Greenville, SC, you can keep up with — and preferably, move ahead of them – hence, stay competitive within your industry.

Generate Traffic With an Increased Conversion Rate

While magazine and television advertisements may have reached a number of potential customers, some people overlook ads at such channels, simply because it’s not for them. Even so, the online world has a different story.

Search engine optimization is targeted marketing at its best, as the methods used indicate that you are getting clicks from those searching for your specific product or services, meaning you can expect a higher conversion as a result.

As long as you have high-quality content, pages properly optimized, great website design, and excellent user experience, you will be able to generate more traffic with high conversion.

As SEO Grows, So Do The Benefits

SEO has completely changed the way marketing worked. What sets SEO apart from traditional marketing channels is that it is always conforming to the marketplace. The brave world of SEO has traveled a long journey since its early days of the Internet and has been offering consumers an easy way of searching for valuable, relevant content, while also allowing businesses to prove their worth by giving value to their potential customers.

This another driving benefit of website optimization allows businesses to conform to an ever-changing market. Staying up-to-date with different trends allows you to adapt to changes quickly, and hence, ensure your site continues to perform as it should.


Today, SEO is considered a “new age” marketing technique. One that is critical to a brand’s online presence, especially as available information and the rivaling competition continue to grow. Hence, marketers need SEO to create, plan, and dominate the market with a proper understanding of SEO in Marketing.

Not only does will this allow them to reach potential customers, but it also increases the conversion rates.