What is a link profile of a website and how link profile is important for SEO?

All website owners want to create a product that will be popular and attract many visitors.

But due to the high competition on the Internet, a new website can be lost unseen.

This problem can be solved by an intense advertising campaign or a proper place among the first 5-10 search results in any search engine.

This article focuses on correctly placing the website, why this is important, and how to achieve it using different SEO aspects, especially link profile.

What is a link profile?

A link profile is an assembly of all backlinks that your website has.

It is essential to have white-hat SEO links with the proper anchor text and in a natural manner.

In addition, all your links should be earned fairly and look logical for search engines.

For example, you can’t have a link to your beauty product in the IT blog.

All these factors create a link profile for search engines.

A good link profile comprises various appropriate and not-spam links for high-authority websites.

So, the total number of links is not the most important; the quality matters.

To summarize, the link quality is checked by search engines based on the following characteristics:

  • Relevance of the link.
  • Anchor text used for the link.
  • The rank of the linked domain.
  • Location of the link.
  • Depth of the link.

One characteristic that is rarely followed is the depth of the link.

The link to the homepage is less valuable than to the internal page. Such links significantly strengthen your link profile.

It is crucial to have links from various domains, not hundreds of links from one.

In addition, the place where the link is located should be one of your keywords to escape an alert from Google or other search engines.

How link profile is important for SEO?

Link profile as a part of SEO – To understand a link profile better, it is essential to understand what SEO is and what is crucial for SEO success.

SEO is multi-staged optimization of your website characteristics, technical configurations, content, and link popularity to make your website more relevant and popular towards search queries in search engines.

If search engines understand the structure of your website and see that it is popular, you will receive a high rank and correspondingly organic traffic.

There are several types of SEO: technical, on-page, off-page, and local.

All components of website optimization are essential, but link profile as part of off-page SEO is the critical factor in leveling up your website rank.

Off-page SEO aims to prove your website credible, authoritative, and commonly referenced by other resources.

Some researchers believe that SEO ranking factors comprise 90% of the link profile.

That is why special attention should be paid to a link profile.

How to obtain a good link profile?

example of profile link

There are some ways to receive a link from external resources.

For example, you can contact other website owners for money or barter to insert the link on the relevant post or purchase links service from a specialized third party.

However, it should be more than just simple paid links; you should not rely on the website owners; you should discuss the link’s location, the link’s depth, and the link’s used anchor text.

The anchor text could be branded, diluted, or semantically relevant.

  • Branded anchor text should include your brand’s name and can combine keywords. A good link profile can include up to 20% of such links.


  • Semantically anchor text is text similar to your target keywords. That means that all synonyms to the target keywords you use on your website should be acceptable for this type of anchor. These links enhance your link profile, and their number can be up to 30%.


  • Diluted anchor text does not include keywords or brand names; it contains many words that indirectly emphasize the exclusiveness and value of the product referenced in the link. The number of such positive links could be up to 50%.

The link location means the relevancy of surrounding text; the part of the website should say about similar products, their area of use, or be the review of the best achievements of your product niche.

Link management should be performed regularly.

You can’t obtain perfect links and use them for years.

Fresher links are always valued more, as search engines are interested in factual information that is popular now, not several years ago. Google even has a Google Freshness Factor.

How to improve a link profile?

As all website owners regularly update their websites (as a regular website update is another crucial factor of SEO), remove links or delete pages, and change links from dofollow to nofollow, your link profile can quickly change.

You can lose your rank quickly when the number of links drops significantly.

As you see, it is essential to have a good link profile. One good link is worth hundreds of questionable ones.

That is why it is recommended to regularly check your link profile using many available Internet backlinks monitoring tools.

Such tools provide statistics and history of your links, notify you about broken or missing links, and show links unavailable for indexing.

Some premium tools with paid subscriptions provide a detailed picture of the link profile and free or trial versions with limited data.

As a bonus of constantly monitoring your link profile, you will track any suspicious behavior of your competitors or hackers, who can create thousands of spam links to your website.

Unfortunately, you can’t have strict agreements with third parties about non-changeable links.

Still, you can monitor your link profile and react to negative changes quickly without harming your SERP (search engine results page).


Hope now you know what is a link profile of a website and how link profile is important for SEO.

Off-page SEO and website link profile are essential milestones for obtaining organic traffic from search engines.

Regularly analyzing your profile can improve your rank and avoid suspicious attacks on your website.

You can create high-quality links using different methods, but most should be quality.

Paid links and low-authority links lead to penalties and rank decrease. Link management should be part of your regular job or your content manager.

It is recommended to have a content and link strategy to achieve healthy ranking by search engines even with a low website budget.