How to Increase Traffic on WordPress Website: 14 Proven Strategies

Published on: 19/05/2025 | Updated on: May 19, 2025

Many website owners having this question in mind, how to increase traffic on WordPress website? Let me be honest – watching your website stats stay flatlined day after day is frustrating. You’ve put in hours writing blog posts, tweaking the design, maybe even tossing in a few keywords. But… nothing. It feels like shouting into the void.

I’ve been there. It’s tough, and it can make you question if any of it’s worth it.

But the truth is, it’s not your effort that’s the problem – it’s the strategy. Without visibility, even the best content gets lost in the crowd. You need tactics that actually put your website where people can find it. And yes, there are practical, doable steps that work – even if you’re starting from zero.

Let’s walk through some of the most effective ways to increase traffic to a WordPress blog or website when no one’s showing up yet.

How to Increase Traffic on WordPress Website: 14 Proven Strategies

How Do I Submit My Site to Google Search Console?

Start here. Always. If Google doesn’t know your site exists, it won’t show up in search results – simple as that.

Steps to Submit Your WordPress Site to Google Search Console:

1. Go to Google Search Console.
2. Sign in with your Google account.
3. Click ‘Add Property’ and enter your full site URL.
4. Choose the verification method. For WordPress, the easiest is using the HTML tag option.
5. Install a plugin like Rank Math, Yoast SEO or All in One SEO.
6. Paste the verification tag into your plugin’s ‘Webmaster Tools’ section.
7. Go back to Google Search Console and click ‘Verify’.

Once done, you’ll start seeing data on how your site appears in search and which keywords bring traffic. This isn’t just about indexing—it’s your control panel for performance.

Pro Tip: Set up URL Inspection to monitor crawling and request indexing of new posts.

Should I Submit My Website to Bing Webmaster Tools Too?

Yes. Absolutely. Bing might not have Google’s numbers, but it still drives millions of searches every day especially on Microsoft devices.

Here’s how to do it:

1. Visit Bing Webmaster Tools.
2. Sign in (you can use your Microsoft, Google, or Facebook account).
3. Click ‘Add a Site’ and enter your domain.
4. Use the same HTML verification method—or import your site directly from Google Search Console.

Extra visibility with almost no extra effort? Worth it.

And don’t forget—Bing powers Yahoo Search and even DuckDuckGo in some cases, so you’re casting a wider net.

Why Does Schema Matter? Add Structured Data to WordPress

Ever notice some search results have stars, pricing, or FAQs showing right under them? That’s schema markup. And it’s a huge SEO advantage.

How to Add Schema Markup in WordPress:

• Use a plugin like Schema Pro or Rank Math.
• Pick the content type (article, product, recipe, etc.).
• Fill out the fields like author, date, headline, and so on.

This structured data helps Google understand your content better – and can earn you rich snippets. That means more attention on the search page and better click-through rates.

How Can I Turn Blog Posts into Instagram Carousels?

Instagram isn’t just for selfies and sunsets—it’s a content machine. Carousels, especially, are perfect for repurposing educational or list-style posts.

Steps to Repurpose Blog Posts into Instagram Carousels:

1. Pick a high-performing blog post (or one that deserves more love).
2. Pull 5–7 key points or takeaways.
3. Use a tool like Canva to design slides.
4. Make each slide visually engaging but readable – avoid tiny text.
5. Add your blog link in bio or drive to a Linktree.

Instagram’s reach is huge, and carousels get saved and shared way more than single images. Plus, it’s a great way to remind your audience that you actually have a blog.

Can Pinterest Bring Traffic to My Website?

Yes, and not just a little. Pinterest is a goldmine for evergreen blog traffic—especially in niches like DIY, lifestyle, food, fitness, and home office décor.

How to Create Pinterest-Optimized Content from Your Blog:

• Design vertical pins (1000x1500px) using Canva or Adobe Express.
• Add strong headlines that match search intent (e.g., “10 Cozy Home Office Ideas”).
• Link each pin directly to the blog post.
• Use Pinterest Trends to find seasonal topics.

Over time, Pinterest content keeps circulating. I’ve had pins bring in daily traffic for posts I wrote months ago. That’s the magic of visual search.

What’s the Best Way to Share My Blog on LinkedIn?

If your content is even remotely related to business, productivity, or professional development, LinkedIn can be your secret weapon.

Here’s what I do:

• Share the blog link with a personal story or takeaway.
• Highlight a quote or stat from the article.
• Use 3–5 hashtags related to your niche.
• Post during business hours (Tues–Thurs morning usually works best).
• Engage in relevant groups—don’t just drop links; actually chat with people.

LinkedIn rewards engagement, and your blog becomes a portfolio of your expertise.

How Do I Post Blog Updates on Google My Business?

This one’s underrated.

If you’re a business with a physical location—or even a service-area business—Google Business Profile (formerly GMB) lets you post updates, offers, and articles that show up directly on your profile.

How to Share Blog Posts on Google My Business:

• Log in to your profile dashboard.
• Click “Add Update” and choose ‘What’s New.’
• Paste in a short summary of the post and link to it.
• Add an eye-catching image.

This boosts local SEO, builds trust with potential customers, and makes your blog feel active and fresh.

Can I Turn My Blog Into a Podcast? (Yes, with NotebookLM)

Some people just prefer audio. And with Google’s NotebookLM, you can turn blog posts into structured podcast scripts in minutes.

How to Use Blog Content for a Podcast:

1. Feed your post into NotebookLM.
2. Break it into topic sections.
3. Add intro, transitions, and outro.
4. Record using a tool like Audacity or Anchor.

It doesn’t need to be fancy—just clear, conversational, and consistent. You can publish episodes on Spotify, Apple Podcasts, or even embed them back into your blog.

Acquire Backlinks from Spotify

Publishing your podcast on Spotify can earn you powerful backlinks that boost SEO rankings. Spotify is a high-authority domain, and getting even a single link from it can work wonders for your site’s credibility.

Here’s how I’ve done it: I launched a short podcast series—just three episodes—covering some of my best-performing blog topics. Then, I uploaded them to Spotify for Podcasters and made sure my website URL was in the podcast description and profile.

That backlink? It’s do-follow. And over time, it helped improve domain authority and keyword rankings.

If you don’t have a podcast yet, consider repurposing your blog posts into audio form. It doesn’t need to be professional. Just clear, helpful content. Podcasts are not only content goldmines—they’re backlink machines.

Enhance Internal Linking from Existing Blogs

Internal linking is one of the fastest ways to improve SEO without publishing new content. But I used to overlook it completely. Don’t make that mistake.

To get started, I use a simple strategy:

• Open Google Search Console.
• Look at your top-performing pages.
• Find blog posts with overlapping topics or keywords.
• Link relevant phrases in those old posts to the ones that are performing better—or vice versa.

This helps distribute link equity and keeps users moving through your site, which lowers bounce rate and increases dwell time.

I also recommend using a plugin like Link Whisper to automate suggestions. It’s not perfect, but it saves time.

Embed YouTube Videos to Increase Dwell Time

Videos keep people on your site longer—period. The longer visitors stay, the more positive signals Google receives about your content.

I usually embed YouTube videos in the middle or near the top of blog posts. But only if they’re relevant. For example, if I write a guide on keyword research, I’ll embed a tutorial I’ve personally found helpful. Sometimes I even create my own.

Try this:

• Search for high-quality videos related to your topic.
• Pick ones with high engagement and good production value.
• Embed them where users naturally slow down in the article.

The result? Better engagement, longer dwell time, and sometimes even lower bounce rates. It’s a small tweak with big returns.

Add Custom Illustrations with Napkin.ai

Unique visuals are underrated SEO assets. Stock images can feel generic and forgettable, but custom illustrations? They stick.

That’s where Napkin.ai comes in. It’s an AI-powered tool that lets you sketch or describe an idea, and it generates visuals that feel hand-crafted.

I started using it for:

• Infographics
• Flowcharts
• Hand-drawn-style explainer images

Not only did users comment on how “cool” or “different” they looked, but image search traffic also started climbing. And because these illustrations are original, they’re backlink-worthy too.

Incorporate Interactive HTML Elements

Static pages don’t always cut it anymore. Interactive elements make your content feel alive—and more memorable.

When I started adding things like:

• Quizzes (“What kind of SEO strategist are you?”)
• Polls (“Which platform brings you the most traffic?”)
• Calculators (ROI estimators for ad spend)

…the time-on-page nearly doubled. Tools like Outgrow and Typeform help you create these easily.

It’s not about gimmicks—it’s about engaging your reader in ways that go beyond just reading.

Remove Outdated Blog Posts with No Traffic

Dead content can drag your whole site down. I used to be emotionally attached to every post I wrote—but then I ran a content audit.

Here’s what I look for:

• Posts with zero or near-zero traffic for 6+ months
• Outdated tips or tech references
• Duplicate topics or thin content

I use Google Analytics + Ahrefs Site Audit to track them down.

Then? I either:

• Update the post if it has potential
• Combine it with a stronger article
• Or delete and redirect it

My organic traffic improved within weeks. Less junk = higher overall content quality.

Conclusion

We’ve covered 14 proven strategies to increase website traffic. And hopefully you have the answer to the question how to increase traffic on WordPress website. From writing click-worthy titles to scoring backlinks from Spotify, each method is rooted in real experience and practical wins.

I’ve personally tested these over the years, and I can tell you—they work. But the magic happens when you actually implement them.

This guide not only works for WordPress website, but also for any website.

Start with just 2 or 3. Track what changes. Then keep going.

Your website doesn’t need a miracle. It just needs you to take the next step.

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