Before we start learning “Why Organic Search Is Still Important”; let’s meet few questions:
- Do you know the differences between organic traffic, paid traffic and social media traffic?
- Are you aware of some of the major advantages of pursuing an SEO strategy, which focuses on organic traffic?
- Have you tried strategies like Link Building, Guest Posting or Inbound Marketing to increase organic traffic?
When any business decides to make the transition to digital (search engines) it needs to focus on the exact way forward. In other words, it needs to decide on whether it will invest a lot of money and gain immediate traction with paid ads and traffic, or it will pursue a long-term SEO strategy to grow organically.
In this article, we will focus on five important reasons why organic search is still important in this year. However, before we begin, let us first explore organic search in some details.
Organic Search: Meaning and Definition
When people visit your website by clicking on the result listings on a search engine page, the same is referred to as organic traffic. For example, if you type some keywords on Google’s search bar, you will come across two different sets of results.
The first set (usually marked with an ‘Ad’ in front of it) is the paid traffic. Brands who are running Google AdWords campaign for keywords, pay Google every time someone clicks on their link.
Organic search results immediately follow the paid ads. They have been able to climb above all other search results (of different brands) by pursuing a strong SEO strategy for their brand.
SEO is like building up a body, hitting up a gym every week, remaining consistent and then the payoff is also rewarding. Organic search has staying power and ensures that you enjoy your rank when it becomes 1st on the search results. What happens when you stop paying Google through the paid ads- you disappear!
5 Reasons why Organic Search is still important
Relevant and Targeted Traffic
The traffic on your website, which you are getting from organic search already has a search intent. In other words, it is only when people know what they want and clicks on the search results that means organic traffic is generated. This also means every time someone visits your website from SERPs, you are closer to a sale, subscription, or registration.
Builds Credibility and Trust
With so many websites and businesses out there, consumers look for the ones, which are most credible. If your business website ranks on the first page of Google organically, the automatic signal, which goes out is that your brand is credible and trustworthy. This is why major brands still invest and pursue a strong SEO strategy to boost organic search and traffic.
Long-Term Growth Strategy
Unlike paid ads, which are more like a flash-in-the-pan approach, organic search helps in long-term growth. Consistent efforts on long term SEO strategy always pays off and gives you better results on SERPs. Your website can only be dethroned from a search position after someone else outperforms SEO optimisation better than you. If you are a business looking for long-term growth and digital performances, organic search is ideal for you.
Affordable and Cost-Effective
When it comes to calculating the ROIs from organic search and paid traffic. It is clear, organic search is much more sustainable, cost-effective, and affordable than paid traffic. In other words, when it comes to absolute investments and results, organic traffic and search will outperform paid traffic every single time without a doubt.
Building your Brand
Organic search helps you compliment your marketing plan by cornering the biggest search engine of all – Google. It is a great way to leverage your assets and utilize your resources to push marketing and sales. At the end of the day, you want to be extra competitive and build a solid brand on digital. A well-formulated SEO strategy delivering organic search is an asset.
Organic Traffic and Social Media Traffic: What you need to know
It is true that social media has opened up an entirely new avenue to generate traffic from. However, the past few years have demonstrated how nearly all platforms have cut down on organic reach to boost paid ads.
Three years back, great content, good copies, well-designed and shot images were enough to drive traffic from your social media platform to your eCommerce or business website. In this year, that is not the case. Facebook is second to Google in terms of the biggest generator of ad revenue in the world.
Many experts state that you might feel helpless when Facebook and others decide to change things internally. We all know how expensive content creation is. Now, we will have to supplement that with paid traffic on social as well.
As Google continues to push in its quest for the most relevant information, organic search is expected to grow by leaps and bounds. If you are still undecided about whether you should pursue a long-term SEO strategy or not, maybe this article has helped you make up your mind. If you have any other questions, feel free to drop them in the comments section below.
About The Author
Shahid Shahmiri is a digital marketer by profession. He helps online businesses to grow with smart marketing tactics to achieve better sales and leads. He is passionately focused and driven to grow businesses online and can manage the marketing and lead generation process with proven tactics and experiments. Shahid is accountable for analyzing marketing, SEO, growth and dealing with all promotional and media channels.