How to boost your SEO in this metaverse era? Digital marketing is an amalgamation of ever-changing and puzzling tactics. Over the last decade, social media marketing, mobile marketing, and video marketing have all benefited from it.

SEO, like the rest of the digital marketing sector, is expanding all the time. This is due in part to the complexities of searching and in part to the fact that search engine companies do not like to reveal how their algorithms advance.

For a long time, link building has been a critical component of businesses’ SEO operations. Even now, in 2023, we can confidently state that, while many other SEO methods have become obsolete in the interim, link building continues to be a powerful tool for improving your brand’s visibility in the SERPs.

Want to learn more about link building and its impact on SEO? Keep on reading!

In this article, we will take a look at the reasons for the unfazed importance of link building for your SEO strategy to boost your SEO. Furthermore, we will provide some powerful SEO link-building strategies to help you get on course to build relevant links that propel the success of your SEO strategy. So, without further ado, let’s dive in!

What is Link Building?

Backlinks are essential for increasing your online exposure, driving more web traffic, and positioning your website at the top of the search engine results page (SERP). In brief, backlinks can help you boost your website’s authority in the eyes of search engines.

Search engines use links to find new content and use them as a criterion for determining the quality of that content. But what is link building, and what are backlinks for starters?

The technique of creating one-way hyperlinks (commonly called backlinks) to a website with the specific aim to enhance exposure on the main search engines is known as link building. Creating valuable tools, email outreach, content marketing, the repair of broken links, and public relations are all common link-building tactics.

A brief history of backlinks

In 1996, the search engine BackRub was the first to introduce the concept of quality backlinks. As a result, the importance of obtaining links from relevant sources on the web has become a crucial ranking factor. BackRub eventually became Google, the world’s most popular search engine.

Backlinks were previously demonstrated to be an important component of Google’s ranking factors, and this feature has now become a fundamental part of the overall strategy. They had a brief partnership with Yahoo, which aided them in furthering the development of their system, and these improvements emphasized the need for backlinks even more.

Why is Link Building Crucial for SEO even today?

Despite the rumors of its fizzling value, link building is an important factor to consider while optimizing your website for SEO. The truth is that link building is undoubtedly one of the most effective methods for obtaining endorsements from niche-specific websites with admirable authority.

When you collect enough backlinks, you stride towards creating a bold and inferential backlink profile. Your website can entice Google’s algorithm and earn higher rankings based on the strength of the link profile you generate.

For example, if yours is an eCommerce platform, through advanced eCommerce link building, you can improve its backlink profile and attract more visitors through its top rank on the SERPs.

If you want to keep your SEO strategy effective and long-term, you can’t ignore backlinks. The higher the quality and relevance of a website’s backlinks, the more Google traffic it will receive. Moreover, we have seen the emergence of new linking methodologies in recent years, which have improved the significance of backlinks.

The goal is to understand how to follow the most recent changes in the ranking algorithm as well as link-building adjustments. As a result, businesses using the same techniques they used a decade ago may not achieve the same results.

For example, in 2019, a tweak to Google’s BERT algorithm made it much easier to distinguish between fake and genuine links.

To summarize, link building is crucial for SEO because:

It improves your rank on search engines: Boost your SEO

Link building is crucial to a website’s success since, as previously said, it is one of the most essential ranking factors used by all search engines. Online searches begin with a search engine and the majority of people who make these searches select one of the top three search results.

Because search engines place such a high value on links, it is inconceivable to rank well in SERPs without obtaining backlinks.  People will organically link to your website if it is of high quality and contains valuable material, so you won’t need to work too much for link building.

It drives more traffic to your website

Link building can also aid in the growth of your website’s traffic. Higher search engine results based on links usually result in more visitors to your website. The higher the number of links you obtain from high-quality websites with a significant amount of traffic, the more organic traffic should be attracted to your website.

Relevance of the content on your website is also crucial. The visitor will only be interested in your website’s content if it is relevant to what they want to learn. 

It improves your brand’s exposure

Link building can improve your brand exposure in addition to helping your site rank higher and hence generate traffic. Most websites or businesses aspire to be well-known in the long run.

If you can acquire enough high-quality sites to link back to your domain, you’ll be able to enhance your non-branded organic traffic along with your branded traffic as a result of the increased recognition and eyes on your site. Your brand’s search volume might increase tenfold.

What are the most vital factors for effective Link Building to Boost your SEO?

Following is a list of three vital factors for link building in 2023 and the near future:

1.   Authority of the Publishing Website

Creating backlinks on PBN (Private Blog Network) websites and directories will not help you achieve your goal. As a result, you should look for opportunities to post on sites that accept “do-follow” links and have a domain authority and Domain Rating that are at least ten points higher than your own.

In addition, traffic projections should be in the tens of thousands. The more traffic, Domain Rating, and Domain Authority your site has, the more ‘link juice’ it will receive.

2.   How New Is The Link

Several SEO professionals say that Google requires current connections, especially when hundreds of pieces of content are released every day.

Periodic link building may lead to a gradual improvement in a business’s search rankings. Long-term relationships are important, but new links enhance search ranks and metrics swiftly.

3.   The Relevance of The Link You Are Building

A link-building strategy must consider both the keyword to be linked and the publishing website’s relevance.

In other, simpler words, the website that you publish on, your brand, and the keyword should all be related to the same area or industry.

This indicates that the target audiences of your site and the publishing website must be matched. According to Google, links created on relevant websites perform better than links created on random platforms just for the sake of link building.

You can go through the link-building strategy of your competitor’s websites to see what relevant publications they are publishing on.

Some Powerful And Effective Link-Building Strategies to Boost Your SEO

Following are some of the most powerful and effective strategies for link building:

1.   Make the best use of guest blogging

You can no longer aspire to increase your search engine results by writing a mediocre post for an irrelevant website. That’s not going to get you there.

If you intend to get high-quality backlinks, better search rankings, and more qualified leads through higher organic and referral traffic, you should do the following:

  • Carefully select your guest posting websites. Be selective. Make sure they’re niche-relevant and have a strong DA (domain authority).
  • Create unique content that can assist others in increasing their knowledge. Share your own experiences and tried-and-true ways.
  • Include a link to your resource that contributes to the topic’s worth. Don’t put too much emphasis on building more links. Concentrate on bringing value to your customers.
  • Choose topics that are important to the audience, haven’t been covered on the site before, and are linked to your expertise.

2.   Make content that people will want to share

It’s a well-known fact that shareable, exceptional content is a vital ingredient for obtaining high-quality backlinks. You must develop something “link-worthy” if you want top publications, influential bloggers in your niche, and other organizations to link back to your site.

You can do the following in this regard:

●    Create visual assets including infographics

Visuals make it easier to understand complex material, which is why they’re so simple to connect to. When you develop a quality infographic or other visual resources like charts, your chances of gaining more links improve.

A majority of these connections will likely stem from high-authority websites in your niche, which will help you improve your search ranks. A great number of links will come from those who directly put your visual asset on their sites and link it back to the source, i.e., your website. You will not even need to contact them.

All you have to do is perform some research on a topic related to your specialty, create an infographic or other visual asset, and post it on your site.

●    Curate industry statistics

Companies and people commonly link to surveys and their reports, research projects, and listicles that aggregate industry-relevant information, predictions, and current trends. Curating industry statistics and facts is one of the easiest ways to get backlinks without putting in too much effort.

●    Create detailed guides

Long-form articles (more than 7000 words) generate 1.5x links than articles of ordinary length (900-1200 words)and 4x traffic, according to a Semrush Content Marketing study.

Keeping this in mind, you should create detailed guides and “how-to” articles to generate more backlinks.

●    Publish Listicles

According to the same Semrush analysis, listicles generate 2x the amount of traffic and 1.5x the number of backlinks as other blog post styles. Because listicles divide any given piece of content into small parts, they make it easier for readers to digest more information.

Consider writing listicles like these:

  • 8 tools to make [something] simple and efficient
  • 5 pointers for doing [something] better

Make Directory Submissions

Your link-building approach should also include online directories. However, only employ relevant and focused web directory submissions.

Yellow page listings were formerly the norm for businesses. But today, when you’re looking for a product or service, you’re probably going to use search engines to identify a nearby provider. To gain backlinks, boost search visibility and reach, and improve ranks, you must list your company in high-authority web directories.

Some directory submission tips are as follows:

  • Choose directories that are relevant to your industry and target market.
  • Make a descriptive listing by utilizing all of the elements available in the directory submission system. Some directories just require NAP (name, address, and phone number) information, while others include images, customer reviews, and ratings.
  • Consider submitting your company to high-domain-authority directories (DA).
  • Maintain consistency while providing information about your company to several directories. At the very least, the NAP information should be consistent across the board.

Add Your Links to Resource Pages

A “resource page” is a page that offers links to excellent content on a certain topic. To determine if your postings might be a suitable fit for resource pages, seek them and contact them.

A resources page has an aim to become the most authoritative source of information on a certain topic. You should first focus on discovering suitable resource pages before adding your link to one. Such resource pages can be found using a search engine like Google. ​​

Make Backlinks from Linkless Brand Mentions

When your brand is mentioned in an article, it is possible that the author may not connect with you. You can, however, gradually persuade them to link to your unlinked brand references.

Use Google Alerts and other social listening tools to keep track of who is talking about your company. Make use of those brand mentions to build new connections and relationships.

It’s easier to transform linkless mentions into linked brand mentions once you’ve identified the domains that are referencing you. This is the same as adding fresh hyperlinks to your site.

Reclaim Broken and Lost Links

For various reasons, links break or vanish over time. It’s possible that the author removed a link by accident while editing a post or that the website to which the link was directed has been removed.

Broken link building is one of the most prevalent link-building strategies. The reasoning behind this is that instead of asking for links, you’re assisting someone in fixing broken links on their website.

You’ll need to find and connect to relevant web pages in your field that are relevant to your resources. Look for any broken outbound links and contact the person/business/company who created them to request that they be replaced with a link to a similar item on your website.


Link building is one of the most important SEO tactics even today to boost your SEO for promoting your website and attract visitors. As a result, if you want to use SEO to boost your online presence, you’ll need to spend some time creating links.

Furthermore, it remains an important part of Google’s ranking system. As a result, when used in conjunction with other parts of SEO, it has the potential to have a substantial impact on rankings and traffic.

Author Bio

Vaibhav Kakkar is the Founder and CEO of Digital Web Solutions, a globally trusted agency specialising in digital marketing and development solutions. When he’s not building systems for agencies, Vaibhav spends most of his time with his family, traveling the world, and playing squash.

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