Search engine optimization can be categorized in a number of ways. One common way to speak of search engine optimization is through on-page SEO and off-page SEO. On page SEO deals with whatever goes on the website.
This means that you are taking into account the content quality, content structure, keyword density and other factors that influence user experience. Off-page SEO works on improving search engine rankings of websites using techniques that go behind the website.
This includes social media marketing, social bookmarking and link building. Another way to speak of search engine optimization could be to discuss it in terms of content and search engine techniques. Majority of the SEO techniques won’t be required if the content quality of a blog is awesome.
And this is what we want to focus on today. According to one source, SEO takes into account 250 factors. All these factors relate differently to content and SEO. We will focus on the content part today. It’s always valuable to use plagiarism checker tool when you write content for an article, blog or web page.
Why Is Content important?
With search engines, the goal is to rank websites the highest that have the best quality of the content. Now quality can mean a number of things. Search engines lack human intelligence. The technical standards for quality have a different definition. A blog post that has a majority of sentences in active voice is better than a blog post that has only some of the sentences in active voice.
A blog post that has no grammatical errors has better quality than a blog post that has a lot of grammatical errors. A blog post that has images to illustrate the point further appeals more to the viewers than a blog post that has only text. These are all the different quality factors to consider in SEO.
How to improve the content quality using content checker tools?
The answer to this is simple. And short. Quality requires skills. For a web content to be flawless, it has to be well researched. For a blog post to make an impression, the author must have perfect grammar. The author should know the art of sarcasm and humor. He or she should know the optimum length of each paragraph in the blog post.
However, building these skills is not a one day job. It takes years of experience. And while you gain that, you can use various SEO tools to enhance the quality of content on your blog in 2018. Here are our top picks.
Content checker tools: Keyword density checker
In a typical Google search, people use keywords. They may be looking for different variations of what they typed, but they use specific words to do a search. In order to connect this traffic with the right web content, search engines incorporate keyword density in their ranking system.
The percentage of times a keyword is used in a blog post is known as keyword density. It is calculated in terms of the total number of words in a blog post. Today, the optimum keyword density is 2- 3%. This means that in a 100-word essay, a keyword should be repeated 2 to 3 times.
You can use an online keyword density checker to find out the keyword density in your blog post. To learn about the keywords that are trending in your niche, you can also use Google AdWords. Make sure to do this on every post.
In today’s era, the language should not be a barrier. Most of the content on the internet is produced in English. English is the language of commerce and communication. It is important that no linguistic errors exist in your blog posts because that just send the wrong impression. The grammar of your blogs has to be flawless.
This adds a lot to the quality of the blogs. An online grammar checker will not just spot the mistakes on your blog but also suggest how you can correct those mistakes. Among many content checker tools, readability checker is bigger than a grammar checker. It takes into account the articulation and overall structure of your blog post.
Vocabulary is an integral part of your blog post. This means that it adds value to the overall content. It shows that you are someone who engages in reading yourself and know how to use the words right. But this does not mean that you start adding irrelevant vocabulary.
If you are deliberately making your content come off as difficult to read, it is not fancy at all. In fact, your reader base will eventually die out as their intellect does not reach the same level. Here are some of the ways you can improve your vocabulary in your blog posts.
Well, this is the easiest way forward. The more you read, the more words you know. That is an automated process. But also remember that vocabulary is also sometimes limited to topics. If you are someone who writes on self-help, there is some vocabulary that is often used in this type of content than others. What you need to do is to read more content in your own niche to improve.
Plagiarism is the stealing of someone’s intellectual property. Like physical property, intellectual property has rights too. This means that a blog post that is created by someone can’t be published by someone else. However, it is common practice in SEO to copy other people’s content.
This is done for the sake of saving time, money and energy. But that does not stay the case in long-term. Plagiarism can lead to getting sued and being taken to court. It is important that you make sure that you are not plagiarism intentionally or unintentionally.
Every blog post must be checked for plagiarism before publication. It often happens times that people who outsource their content creation to agencies don’t end up getting unique content always. It may be because paraphrasing is a common practice in web content creation industry today.
Using a plagiarism checker takes just a couple of minutes. It is easy to use tool available for free on the internet. All you need to do is to share with it the content that you want to check for plagiarism. The tool automatically searches the web and shares with you the result for any common content like the one that you just shared.
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